LIVONIA, Mich., Jan. 21, 2014 – Safety and electronics innovations from TRW Automotive Holdings Corp. (NYSE: TRW) are featured on the new 2014 Jeep Cherokee models, including TRW’s scalable video camera (S-Cam 2) – a forward-looking object recognition camera that provides lane keeping assist and high beam headlamp control, and helps assist in collision mitigation braking.
The all-new Cherokee is now available in Jeep dealerships and is one of the most technically advanced Sport Utility Vehicles ever offered. Already recognized as a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), the Cherokee boasts a full complement of TRW’s safety and security systems.
These systems provide a range of comfort and safety features including Jeep’s Passive Entry “Keyless Enter and Go” system which allows owners easy access to the vehicle without even needing to press the key fob button. The system is part of a highly efficient configuration in which the passive entry, remote keyless entry and tire pressure monitoring functions are all controlled by a single electronic control unit.
“Having our advanced technologies feature on vehicles that stand out for delivering top safety performance along with security and convenience is a testament to TRW’s mission to provide market-leading, intelligent solutions to our customers,” said Peter Lake, TRW executive vice president, sales and business development. “We are continually evolving our technologies to stay ahead of industry trends, exceed customer requirements and expectations, and deliver the safety that every driver and passenger on the road deserves.”
TRW’s S-Cam family of cameras can provide a range of safety functions including lane departure warning, forward collision warning, headlight control, traffic sign recognition and pedestrian detection. When integrated with vehicle chassis systems, the S-Cam camera can provide advanced active driver assist functions including lane keeping and lane centering (together with electric steering) and automatic emergency braking (together with radar and electronic stability control). TRW’s S-Cam is also featured on the NCAP five-star and IIHS Top Safety Pick rated 2014 Jeep Grand Cherokee.
According to 2011 National Highway Traffic Safety Administration (NHTSA) data, 53 percent of road fatalities result from a roadway departure, and IIHS data estimates that lane departure warning and lane keeping assist systems could save more than 7,500 lives in the USA each year.
TRW announced earlier this year that it was further investing in its production sites – and in research and development – in both North America and Europe to support its growing camera business worldwide.
In addition to the camera and passive entry systems, TRW is supplying occupant safety equipment including seat belts and advanced safety electronics including its Generation 7 Airbag Control Unit with integrated inertial and rollover sensing coupled with side impact, crush zone and pressure sensors to detect crashes. It is also supplying its electric park brake system that sets the park brake with the touch of a button and offers many safety and convenience functions not available with a traditional parking brake.
With 2012 sales of $16.4 billion, TRW Automotive ranks among the world’s leading automotive suppliers. Headquartered in Livonia, Michigan, USA, the Company, through its subsidiaries, operates in 25 countries and employs approximately 65,000 people worldwide. TRW Automotive products include integrated vehicle control and driver assist systems, braking systems, steering systems, suspension systems, occupant safety systems (seat belts and airbags), electronics, engine components, fastening systems and aftermarket replacement parts and services. All references to “TRW Automotive”, “TRW” or the “Company” in this press release refer to TRW Automotive Holdings Corp. and its subsidiaries, unless otherwise indicated.