Atlanta. Porsche Cars North America, Inc. (PCNA), the exclusive U.S. importer of Porsche sports cars including the Macan and Cayenne SUVs and the Panamera sports sedan, today announced it has once again set an all-time U.S. sales record, with 42,323 cars sold in 2013 (plus 21 percent over 2012). The previous record year for Porsche in the U.S. was 2012 when 35,043 cars were sold. In December 2013, Porsche dealers sold 3,246 cars, an increase of 10 percent over last December.
“Exceeding 40,000 sales for the first time in the history of Porsche in the U.S. makes us very proud,” said Detlev von Platen, President and CEO, Porsche Cars North America, Inc. “This success was possible only through the combination of a strong product offering, a highly professional sales organization and a team of dedicated dealers,” he added. “Since introducing 22 new models and variants into the U.S. market in 2013, we are entering the New Year with our youngest product line ever – thus, we are confident that we can continue writing the success story of Porsche in the U.S. over the next 12 months.”
The flagship 911 completed a strong anniversary year in 2013, with 10,442 units sold and the introduction of six new model variants including the limited-edition “50th Anniversary” model. In December, the top-of-the-line 911 models (GT3, Turbo, Turbo Cabriolet) arrived at U.S. dealers, with those models accounting for four percent of December 911 sales.
Sales of the mid-engine Boxster and Cayman models were equally strong, with a combined total of 7,953 units, representing a 137 percent increase year-over-year. The newly-launched Cayman and Cayman S models were popular as well, with 3,383 units sold.
The Cayenne line carried equal weight in the automaker’s 2013 sales success, with 18,507 sold in all of 2013 (plus 16 percent over last year). With sales of 5,386, the Cayenne Diesel had a 29 percent share of overall Cayenne sales. With the arrival of the Macan compact SUV, its fifth model line, in the spring of 2014 Porsche will be entering into the fastest-growing vehicle market with the sportiest cross-over in that segment.
A new-generation Panamera range debuted last year with refined exterior design changes and significant novelties under the hood. New, state-of-the-art V6 engines, a long wheelbase Executive version and a first in the luxury car segment, a plug-in hybrid, the Panamera S E-Hybrid were introduced in the U.S. over the past few months. With the arrival at Porsche dealerships of the first Panamera S E-Hybrids in December the entire model line now consists of seven new models from the Panamera to the Panamera Turbo S Executive.
Last year, Porsche recorded a roughly even split of sales between its four-door and two-door sports cars (57 percent/43 percent).
Certified Pre-Owned Sales finished 2013 at 10,130 units, up 7 percent over 2012 (9,506).
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, including the Macan and Cayenne SUVs and the Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
UK SALES SUCCESS ROUNDS OFF REMARKABLE YEAR FOR PORSCHE
- UK sales of Porsche vehicles increase to 8,260 compared with 7,998 in 2012
- Rounds up an exceptional 2013 for the German sports car manufacturer, with record global sales of over 162,000 units
- Automotive icon the 911 celebrated its 50th Anniversary through numerous events, including headline sponsorship of Goodwood Festival of Speed
- Numerous awards given to Porsche products, including EVO and BBC Top Gear magazine’s Richard Hammond both giving 911 GT3 the accolade of ‘Car of the Year’
- Last year saw launch of 911 Carrera 4, Cayman, 911 Turbo and Turbo S, 911 GT3, new Panamera including S E-Hybrid, Cayenne S Diesel, Cayenne Turbo S and revolutionary 918 Spyder
- Return to Le Mans with 911 factory team, and announcement of full team and new car for LMP1 class in 2014
- Public debut of Macan at Los Angeles Auto Show in November ahead of UK launch this Spring
As the new year gets under way, Porsche Cars Great Britain can look back on an exceptional 2013. Sales of Porsche vehicles in the United Kingdom increased over an already strong 2012 result, from 7,998 to 8,260 (source: SMMT). This strong performance was supported by all models in the range, with particular interest in the new Cayman, new derivatives of the 911 and the expanded Cayenne range.
The UK sales result forms part of a record year for Porsche globally, with the overall result of 162,145 units an increase of 15% compared with the previous record during 2012.
Emphasising that the classic sports car is very much at the heart of the Porsche brand, combined sales of the 911, Boxster and Cayman accounted for 55% of UK registrations in 2013, with the remainder accounted for by the Gran Turismo Panamera and the sporting all-wheel drive Cayenne.
911 at 50
The undoubted star of 2013 for Porsche was the 911. The world’s most successful sports car celebrated its 50th Anniversary in style, with numerous global events and activities held across the year. In the UK, a record-breaking assembly of 1,208 examples (smashing the original target of 911) assembled at Silverstone in an impressive display organised by Porsche Club Great Britain.
Towering at over 35 metres with three examples of the 911 sitting majestically at the top, visitors to last year’s Goodwood Festival of Speed were left in no doubt as to what car was the headline sponsor of the world-famous event. The remarkable sculpture was the crowning glory to a Festival that celebrated the 50th birthday of the most iconic Porsche model in fitting style.
Impressive array of awards
Last year was also notable for the number of prestigious awards handed to Porsche in the UK. These included Best Car Brand for the second consecutive year from Which?, while the Boxster was awarded ‘Best Roadster’ from Auto Express and Best Sports Car from What Car? (the latter being repeated this week at the 2014 awards).
The new 911 GT3 attracted an impressive number of trophies all of its own, including ‘Best Sports Car’ fromCAR magazine, ‘Britain’s Best Driver’s Car’ from Autocar, Richard Hammond’s ‘Car of the Year’ in the BBCTop Gear Awards and EVO magazine’s overall ‘Car of the Year’.
Crowning off an exceptional 12 months was BBC Top Gear presenting Porsche with its ‘Manufacturer of the Year’ trophy.
A plethora of new products
It was an especially busy year for Porsche when it came to new model launches, kicking off with the UK debut of the 911 Carrera 4 and 4S models. Four-wheel drive models are an integral part of the 911 line-up, and the latest generation variants are easily spotted on the road from their wider stance and full width illuminated red strip between the tail lights, when compared with the rear-wheel drive Carrera and Carrera S.
A real star of the year was the Cayman, which arrived in UK showrooms during the Spring. The definitive mid-engined sports car in its class, the latest Cayman has won universal praise for its class-leading driving dynamics and confident appearance. Marry this to typically charismatic Porsche flat-six engines, and it is small wonder this newcomer has been in such demand in the UK during 2013.
Further exciting variants of the latest 911 arrived during the second half of the year: the GT3 and Turbo models. The GT3 has wowed the UK’s motoring media with its breathtaking ability and driver appeal – quite simply, it is the closest thing to driving a GT3 Cup race car on the road.
The Turbo and Turbo S are the most powerful, capable and efficient forced-induction 911 models to date, and are a fitting tribute to the legendary 911 Turbo as it celebrates its 40th anniversary this year.
The significantly revised Panamera was unveiled during the summer, sporting refreshed styling – especially around the rear aspect – and new engines. These included a 3.0-litre twin-turbo unit, which replaced the V8, and the remarkable plug-in hybrid powertrain of the Panamera S E-Hybrid. The latter is so efficient, it is the first Porsche, and the first car in its segment, to slip below the 75g/km CO2 emissions threshold, which means that it qualifies for numerous fiscal benefits including the Government’s OLEV Grant and exemption from the London Congestion Charge.
The Cayenne range was also bolstered by two new engines during 2013, comprising the V8 S Diesel with an eye-catching 850 Nm of torque, and the Turbo S – the most powerful Cayenne to date with 550 hp at its disposal.
Since the 1960s, Porsche has each decade built a sports car of such exceptional ability and technological prowess, it goes on to influence many other models in the range for years afterwards. Examples include the ‘930’ 911 Turbo, the 959, the GT1 and the Carrera GT.
At the IAA Frankfurt Motor Show in September, Porsche showed the world the final production version of the 918 Spyder, a super sports car that will define cars of its type in future. Using plug-in hybrid technology, this landmark car produces 887 hp from a combination of a race-derived V8 petrol engine and two powerful electric motors. The result is astonishing performance, a new production lap record of the world-famous Nordschleife circuit of 6 minutes and 57 seconds, and yet CO2 emissions as low as 71 g/km.
Mission 2014: Our Return
Last year also saw the return of a fully-fledged Porsche factory team to Le Mans after a 14-year absence, with the 911 RSR. In addition, more information on the exciting 919 hybrid LMP1 car and its team of top-drawer drivers – including ex-F1 star Mark Webber – were revealed.
As the reigning record holder at the Le Mans 24hr race, with 16 wins to its name, Porsche is looking for a competitive return in 2014.
At the tail-end of a very busy and exciting year, Porsche unveiled at the Los Angeles Auto Show a model competing in a new market segment for the brand: the Macan. This compact SUV is a true Porsche through and through, and is set to redefine driving dynamics in its segment when it arrives in UK showrooms during Spring.