• Hyundai celebrated the world premieres of fourth-generation Hyundai Santa Fe, All-New Kona Electric and concept car ‘Le Fil Rouge’.
  • Hyundai announced the launch of Santa Fe with newly developed hybrid and plug-in hybrid powertrains.
  • European debut of the All-New Hyundai NEXO – Hyundai Motor’s second-generation fuel cell vehicle.
  • Concept car ‘Le Fil Rouge’ reveals new design direction of Hyundai that will influence future production designs.
  • The Intelligent Personal Cockpit shows the development of connected car technology with Car-to-Home IoT capability including voice-control.

March 6, 2018 – Hyundai celebrated the world premiere of the All-New Kona Electric, the New Generation Hyundai Santa Fe and the concept car ‘Le Fil Rouge’ at the 88th Geneva Motor Show. The All-New Hyundai NEXO, the world’s first dedicated hydrogen-powered SUV, received its European debut and Hyundai also showed the Intelligent Personal Cockpit. This showcases the connection between Artificial Intelligence (AI), the Internet of Things (IoT) and driver stress detection.

“With all our innovative, cutting-edge technology solutions presented at the Geneva Motor Show, Hyundai is showcasing the future of mobility in a universal and holistic manner,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “By presenting the IoT Cockpit, the concept car ‘Le Fil Rouge’ and our innovative eco-mobility models we take zero-emission driving and connected mobility seriously presenting a highly convincing line-up.”

Three at once: Successful symbiosis of eco mobility and SUV body type
With the All-New Kona Electric, Hyundai is presenting the world’s first fully-electric sub-compact SUV. It offers the practicality customers need for everyday use, making it suitable for the first car of the household. With 204 PS, a range just short of 300 miles (482km)* and the generous roominess of a SUV body type, the Kona Electric offers something new to the marketplace.

With the first hydrogen-powered SUV, the All-New NEXO, Hyundai is taking the lead in fuel cell electric vehicles, connecting clean mobility with the latest autonomous driving capabilities and smart advanced driving assistance systems. The Future Utility Vehicle made by Hyundai combines the most advanced eco-car technology and best-in-class driving range of nearly 500 miles (800 km – under current NEDC testing) with the practicality of an SUV. The Next-Generation fuel cell vehicle shows what future driving will look like and lets customers experience it with innovative convenience features like Remote Parking, Blind Spot View Monitor and autonomous driving capabilities.

The Hyundai Santa Fe is characterised by its strong stance and sporty, elongated lines. The front introduces the enlarged Cascading Grille, Hyundai’s SUV family identity that is complemented by the Composite Light. By offering the latest Hyundai SmartSense active safety and driving assistance features, the fourth-generation Hyundai Santa Fe makes advanced technology more accessible. At the 2018 Geneva Motor Show, Hyundai Motor announced its plan to launch the New-Generation Santa Fe also in a hybrid and plug-in hybrid version.

The visionary future of mobility: ‘Le Fil Rouge’ and IoT Cockpit
Design is the number one reason why customers choose the Hyundai brand. That is why Hyundai constantly works on its future design identity. The concept car ‘Le Fil Rouge’ represents the company’s new design direction under the theme ‘Sensuous Sportiness’. With the debut in Geneva, Hyundai is laying the foundation that will influence all future production designs and represents the new Hyundai design mind-set. The design mission is achieved through the harmonisation of four design elements: proportions, architecture, styling and technology. Based on this concept Hyundai will reduce the design boundaries between form and function. The goal is to create an aesthetic bond throughout the future range.

To give deeper insights into Hyundai’s future of connected car technology, the company showcases its Intelligent Personal Cockpit – the latest application of multiple cutting-edge technologies such as IoT and voice recognition (AI). The cockpit will offer an entire suite of new voice-control capabilities including Car-to-Home IoT capability that extends the reach of the driver’s voice into the home environment. By integrating the in-car technology into the customer’s home, it is possible to control domestic appliances with voice commands from car to home. In addition, the Intelligent Personal Cockpit includes Hyundai Wellness Care, which detects the driver’s stress level with sensors in the seat and the steering wheel. The system starts playing soothing music and dims the cabin light when stress situations occur.

Celebrate passion for football with the GO! Special Editions
With GO! as their motto, Hyundai i10, i20, i30 and Tucson Special Edition models will be on display at the Geneva Motor Show. Each model of the new GO! Special Edition will be presented in the exclusive Champion Blue exterior colour. Hyundai is once more supporting the World Cup in Russia as official partner. In addition, the GO! Special Edition models set themselves visually apart from the standard models with privacy glass, glossy black exterior mirrors and alloy wheels. The GO! Special Edition models provide great customer benefit and offer unique design features for a personal touch.

The stage for Hyundai’s future mobility solutions
At the 2018 Geneva Motor Show, Hyundai Motor presents mobility solutions that enhance people’s lives. With the world premieres of the All-New Kona Electric, the New Generation Santa Fe and the unveiling of the concept car ‘Le Fil Rouge’ as well as the presentation of the All-New NEXO and the IoT Cockpit, Hyundai provides answers to customer demands along with an outlook on the future of mobility. With the updated eco-car line-up Hyundai offers the widest range of powertrains in the industry. During the public days, Hyundai Motor also presents the i30 range with the i30 N and the IONIQ family.

* Based on WLTP regulations



  • Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for Hyundai design with newly introduced ‘Sensuous Sportiness’ theme.
  • Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for Hyundai vehicles.
  • Sensuous Sportiness to be embodied by all future Hyundai vehicles, ranging from sedans to SUVs.

March 6, 2018 – Hyundai Motor today unveiled the ’Le Fil Rouge’ concept car at the 2018 Geneva International Motor Show, marking a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.

“‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”

“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” added Sang-yup Lee, Head of Hyundai Styling.

The new concept is an introduction to the brand’s latest approach in design: the ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The design mission is defined by the harmony between four fundamental elements: proportion, architecture, styling and technology.


‘Le Fil Rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition that embodies charisma. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.


With ‘Le Fil Rouge’, Hyundai took a new approach called ‘Light Architecture’, to integrate a progressive identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line.

The exterior and interior are smoothly merged by the ‘Tube Architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. The Tube Architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.

The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.


Another goal of the team was to create a vehicle that is instantly recognisable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of layered crisp lines and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. The concept’s distinctive ambience is also recognisable with a wide, layered front hood, combined with a further enhanced Cascading Grille. The next level of the Cascading Grille comes with a three-dimensional treatment, featuring parametric jewels inside, which gives the vehicle a commanding presence.


A core design principle for Hyundai designers was to create a design that enables a seamless experience of function. Inspired by aircraft ventilation, a two-way air ventilation system blows air over the curved surface of lightweight tube architecture. Revitalised wood and high-tech fabrics are used extensively throughout and sculpted into exquisite, sensuous forms. This evokes natural beauty with an emotional touch to add an airy feel to vehicle. Meanwhile, a panoramic floating display coupled with haptic technology sits in front of the driver, providing access to intuitive controls for climate control and other vehicle configurations.


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