Forte Family of Compact Cars Leads March Sales

IRVINE, Calif., April 3, 2017 – Kia Motors America today announced March sales of 49,429 units, led by the Forte family of compact cars with 10,289 units sold. The month also saw sales of the all-new Niro** climb to 2,704 units in the crossover’s second full month of availability.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

Model 2017 2016 2017 2016
Rio 1,246 2,475 3,072 5,366
Forte 10,289 10,406 25,062 23,922
Optima 10,204 11,725 26,945 29,768
Cadenza 437 593 1,125 1,552
K900 43 95 108 246
Niro 2,704 N/A 4,889 N/A
Sportage 5,560 6,804 15,414 17,467
Sorento 7,751 9,897 20,775 24,693
Sedona 2,769 4,241 6,418 10,231
Soul 8,426 12,043 23,920 33,076
Total 49,429 58,279 127,728 146,321

# # #

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

** Quantities are limited.



  • 18,801 new vehicles delivered to Kia customers in March
  • First quarter up almost 23 per cent to 29,705
  • Sportage continues to be firm favourite

A best-ever single month sales performance in March saw Kia deliver 18,801 new cars to customers in the UK and reach a record first quarter total of 29,705 – better than the entire year’s sales in 2007!

Retail customers powered Kia’s March 16 per cent improvement over 2016, with more than 10,000 private buyers turning to the brand. And Sportage’s distinctive looks and excellent packaging kept it at the top of Kia’s best-sellers’ list with 8,220 delivered during the month.

Picanto, Rio, cee’d and Venga completed the top five in March this year – exactly the same order of popularity as last March. That list was repeated in the first quarter of 2017 with Sportage accounting for more than 12,600 sales compared to 10,785 by the end of March last year.

Paul Philpott, President and Chief Executive of Kia Motors (UK) limited commented: “We are delighted that so many UK motorists have put their trust in our company, our products and our dealers. It shows the remarkable growth of the Kia brand that in three months we can deliver more new cars than we did in the whole of 2007 – when we launched our still industry-leading Seven Year Warranty across the product range.

“It is clear the UK motoring public have taken Sportage to their hearts, but we are also pleased that the all-new Rio has got off to a good start – I expect we shall see its sales numbers grow this year. And with the all-new Picanto just around the corner plus two completely new to the range products still to come this year, I am confident we shall set another new record for the whole of 2017,” he added.

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