Mercedes-Benz increased its unit sales in November by 12.7% to 182,602 vehicles, thus achieving its 45th consecutive record month. Sales were especially strong of the new E-Class Saloon and Estate last month; those models attained growth of around 40% to a new best-ever figure. With more than 1,893,000 vehicles delivered since the beginning of the year, Mercedes-Benz already surpassed its unit sales of full-year 2015 in the first eleven months of this year.

Stuttgart – Mercedes-Benz is maintaining its strong pace shortly before year-end, achieving double-digit growth in unit sales once again in November. 182,602 automobiles with the three-pointed star were delivered to customers worldwide (+12.7%). In the period of January to November, sales increased by 11.8% to 1,893,619 units, meaning that Mercedes-Benz already sold more vehicles in the first eleven months of this year than in the whole of 2015. Last month, Mercedes-Benz was the premium brand with the most new-car registrations in Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada and Mexico.

“With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the Mercedes-Benz brand already in November. This makes 2016 a new record year for Mercedes-Benz,” stated Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

Mercedes-Benz unit sales by region and market

Unit sales by Mercedes-Benz in Europe increased by 16.7% to 78,797 vehicles – never before so many cars have been delivered to customers in a November as this year. In Germany, demand for Mercedes-Benz automobiles increased last month to 25,599 units (+7.2%). Thanks to double-digit growth in November, new best-ever figures were achieved in Great Britain, France, Spain and Belgium.

In the Asia-Pacific region, 63,918 Mercedes-Benz vehicles were delivered to customers in November – an increase of 14.7% and a new high. Demand there was particularly strong for the new E-Class and the SUVs, which sold in higher numbers than ever before in a November. In China, a new high of 42,310 vehicles with the three-pointed star were delivered last month (+16.5%).

Unit sales in the NAFTA region increased by 3.1% in November; 35,168 customers took delivery of their new Mercedes-Benz. 30,363 vehicles with the star were delivered to customers in the USA (+1.1%). Mercedes-Benz set a new sales record in Mexico last month with growth of around 40%.

Mercedes-Benz unit sales by model

The C-Class continues to be extremely popular: In November, the C-Class Saloon and Estate were the best-selling Mercedes-Benz models. One million C-Class Saloons and Estates have already been delivered worldwide since the market launch of the new generation in 2014.

Demand for the E-Class, the world’s most intelligent business saloon, was stronger last month than ever before in a November. 26,915 E-Class Saloon and Estate models were handed over to customers last month, an increase of 38.6%.

Mercedes-Benz continues along its successful path with its SUVs: In November, 61,266 units were sold in this segment (+17.5%), setting a new record. Growth was especially strong last month for the GLC.


A total of 12,565 units of the smart fortwo and forfour models were handed over to customers in November, representing an increase of 15.9%. In each of Europe, Asia-Pacific and the NAFTA region, more of the smart fortwo and forfour cars were sold than in November last year. The smart brand achieved its strongest growth in China, where unit sales more than doubled last month. The 100,000th smart car sold in China was delivered in November.

Overview of sales by Mercedes-Benz Cars

November 2016 Change in % Jan.–Nov. 2016 Change in %
Mercedes-Benz 182,602 +12.7 1,893,619 +11.8
smart 12,565 +15.9 129,770 +18.6
Mercedes-Benz Cars 195,167 +12.9 2,023,389 +12.2
Mercedes-Benz unit sales in the region/market        
Europe 78,797 +16.7 819,689 +12.8
– thereof Germany 25,599 +7.2 268,040 +7.5
Asia-Pacific 63,918 +14.7 665,444 +20.2
– thereof Japan 5,100 +7.5 60,055 +2.9
– thereof China 42,310 +16.5 429,325 +27.9
NAFTA 35,168 +3.1 358,292 +1.1
– thereof USA 30,363 +1.1 308,226 -0.2


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