1969 Toyota 2000GT

Toyota Unveils Custom Builds and Celebrates the Past and Present

TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years.

“The Toyota call to action is ‘Let’s Go Places,’ ” said Steve Appelbaum, Toyota Motor Sales National Engagement Marketing Manager. “This phrase encompasses what we are, what we do and what we create. It’s our guiding principle and at the core of our promise to customers. Our SEMA display demonstrates the breadth of that promise, across all generations of Toyota vehicles.”

The six Toyota extreme builds, four of which are entered into the Battle of the Builders® competition, embody the SEMA spirit of imagination and innovation—taking stock builds and transforming them into something inspired.

Appelbaum commented, “We have a lot to celebrate. This historical collection demonstrates the unique and constant innovation of Toyota. There’s never been an exhibit quite like this one at SEMA.”

Here is a recap of what is on display through Nov 4th.

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser
Land Speed Cruiser
—It’s pretty and sleek on the outside but it’s what’s on the inside that counts here. Twin Garrett turbos under the hood make for astounding news. They’re breathing in to a fully built 5.7-liter Toyota V8 getting power to the earth via a custom ATI transmission. This is the “World’s Fastest SUV,” capable of a blazing 220 miles per hour. Every single thing inside this build has been touched.


Toyota Unveils XTREME Corolla at SEMA 2016
XTREME Corolla
—Toyota took the main street Corolla and drove it into the SEMA fast lane with this build. This was a four-door and now it’s a sexy coupe. The wheels, the two-color paint, clean lines, custom interior, turbo engine, a six-speed manual, Sparco seats and a JBL sound system all come together to put this Corolla in a class of its own.

Toyota Takes Swagger Wagon to the Max for SEMA with Extreme Sienna
Extreme Sienna
—This is the most over-the-top Swagger Wagon ever. The exterior is super wide with big TRD brakes, performance wheels and tires, a splitter, rear diffuser, spoiler and dual exhaust. High-end sport luxury is how it strikes you. Its lap-of-luxury Learjet interior is something to behold. The whole vehicle is controlled by an iPad™, including the air ride system. This is NOT just a show car, but one that you can drive on the street with zero issues.


The Toyota Prius G Proves Hybrids Can Handle
Prius G—Building on the natural handling prowess of the stock Prius comes the Prius G, which grips the road better than hot bubblegum on asphalt. The Prius is not just an eco-car anymore. This Prius pulled .99 g on the skid pad at Willow Springs International Raceway, putting it in the ballpark of cars like the Corvette and Viper.


Toyota Motorsport GmbH GT86 CS-Cup Imported to US for SEMA
Toyota Motorsport GmbH GT86 CS-Cup
—This Toyota Motorsport Germany 86 Cup Series is the first cup spec built off of a stock 2017 86. Toyota is pleased to show the car for the first time in the U.S. at SEMA. It’s designed for a one-make overseas series, and was brought here to inspire, to innovate and to excite. It’s built solely for the track. Its livery pays homage to Toyota’s racing heritage with a cool retro red and white design. The aero package looks awesome, but it also helps the car stick with functional downforce.


Toyota’s Tacoma TRD Pro Race Truck Revealed at SEMA
Tacoma TRD Pro Race Truck
—The all-new Tacoma TRD Pro Race Truck lets you go places most other trucks would ordinarily see only on a map. Toyota plans to showcase this special truck as an entry in “The Great American Off-Road Race”— the MINT 400. However, the driver names are not yet released. Though modified for desert racing, this vehicle is still mostly a stock Tacoma.

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016
Corolla 50th Anniversary Display—Just outside the Toyota booth, in the Patio Annex of the Las Vegas Convention Center, visitors are invited to see a display Celebrating 50 Years of Corolla with representative models from each of the 11 generations.

Other key specimens of Toyota’s heritage can be seen, such as the 2000GT, also known as the “Japan’s first super car.” The Great Race Corolla will also be positioned in the booth.

The Wholesale Parts section of the exhibit is hosting live interviews with a bevy of celebrities.

The entire collection of project vehicles can be seen in the Toyota display booth (#24800) in Central Hall and ln the adjoining Patio Annex at the Las Vegas Convention Center, November 1-4, 2016.

No single nameplate in the world has sold more units globally than the Toyota Corolla, and never before has Toyota gathered every generation of the storied sedan in one location. To celebrate the 50th Anniversary, Toyota has brought together all 11 generations of the Corolla for its 2016 Specialty Equipment Market Association (SEMA) Show display.

The Toyota Corolla has powered more memories, milestones and moments than any other car. The modest subcompact sedan was an instant hit when it was first introduced in Japan in 1966. A couple of years later, in 1968, Corolla made its debut in the U.S. and within a year worldwide sales soared over the one million unit mark. Today, Toyota sells approximately 1.5 million Corollas globally each year.

“This is a truly special exhibit,” said Dawn Mercer, National Small Car Manager, Toyota Motor Sales. “To gather all 11 generations of the Corolla in the same place at the same time, including two new 2017 models among the 15 Corollas in the exhibit, is historical. SEMA inspires imagination and progress in automotive enthusiasts. Looking at the full Corolla story drives it home. This is the perfect occasion and space for this reunion.”

The outdoor patio area of Toyota’s SEMA display showcases one vehicle from each generation of the Corolla, including:
·                First generation: 1970 1200 2-Door Wagon
·                Second generation: 1974 Toyota Corolla SR5 Coupe
·                Third generation: 1975 SR5 Sport Coupe
·                Fourth generation: 1983 SR5 4-Door Sedan
·                Fifth generation: 1985 GT-S Sport Liftback
·                Sixth generation: 1988 GT-S Twin-Cam Coupe
·                Seventh generation: 1996 DX 4-Door Sedan
·                Eighth generation: 1998 LE 4-Door Sedan
·                Ninth generation: 2006 LE 4-Door Sedan
·                Tenth generation: 2009 XRS 4-Door Sedan
·                Eleventh generation: 2017 Corolla SE Sedan

On the main floor of the Toyota display are four more Corollas:

  • The Great American Race Corolla: A 1970 Toyota Corolla Sedan that competed in June’s long-distance endurance competition, “The Great American Race.” The race started in Northern California and the finish line was in Moline, Ill.
  • A prime example of the Corolla First Gen: a 1969 Corolla 2-Door Coupe.
  • One highlight of this collection is commemorating Corolla’s golden anniversary with the 2017 Corolla 50th Anniversary Special Edition in Black Cherry Pearl. Only 8,000 of this model are being sold in the United States. Its package, based on the sporty 2017 Corolla SE, reflects Corolla’s continuous commitment to fun and efficiency.
  • The XTREME Corolla: With aggressive design and sporty appeal, this one-of-a-kind Corolla has been converted from a 4-Door Sedan to a 2-Door Sports Coupe, complete with a turbo engine and exterior and interior customization.

“For the past 50 years, the Corolla has always been a quality, stylish, economical automobile and you can truly see how those brand pillars have come to life over five decades by viewing Corolla’s history through to the present and we had so much fun building the extreme,” said Mercer.

All 15 Toyota Corolla’s —along with other impressive Toyota vehicles—can be seen in the Toyota display booth (#24800) in Central Hall and on the Patio Annex of the Las Vegas Convention Center, November 1-4, 2016.

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