IRVINE, Calif., March 30, 2015 — Mazda North American Operations (MNAO) today announced that the 2016 Mazda MX-5 Miata will start at $24,9151 in entry-level Sport trim. Mazda has instilled the latest MX-5 with the pure driving experience that has won worldwide fanfare since the arrival of the first-generation MX-5 in 1989 as a 1990 model.
Yet, the fourth-generation MX-5 provides Mazda’s latest safety features and technologies and maintains an inflation-adjusted price close to that of the original roadster. The 2016 MX-5 launches this summer and will be available in Sport, Club and Grand Touring trim levels.
“As we get closer to the MX-5’s summer on-sale date, we’re seeing a surge in interest and excitement from enthusiasts and journalists,” said Jim O’Sullivan, president and CEO, MNAO. “Already, early MX-5 reviews have been overwhelmingly positive, and we expect the momentum that MX-5 has garnered to continue to build as drivers get behind the wheel of our fourth-generation sports car.”
Infused with SKYACTIV®2 TECHNOLOGY and KODO—Soul of Motion design, the 2016 MX-5 is smaller, lighter and more aggressive than its predecessor, with the base MX-5 Sport expected to outperform the sportiest previous road-going variants. However, even with its focus on delivering maximum driving enjoyment, the 2016 MX-5 boasts more creature comforts and a more functional interior than the vehicle it replaces.
For the first time, a six-speed manual transmission will come standard as well as LED headlights, USB audio input, Bluetooth phone and audio streaming, a leather-wrapped shift knob and power door locks.
“The three trim levels available – Sport, Club and Grand Touring – are tailored for three very different types of customers, broadening the MX-5’s appeal,” said Rod McLaughlin, MX-5 vehicle line manager, MNAO. “The Sport model is for those desiring a pure, lightweight, unadulterated wind-in-the-hair driving experience. MX-5 Club is for those seeking a more aggressive appearance and driving experience and Grand Touring models are for loyal MX-5 owners who seek premium amenities and a driving experience that only MX-5 can deliver.”
A full list of pricing information, specifications, options, packages and other information will be available at a later date.
1 Starting price is manufacturer’s suggested retail price (MSRP). MSRP does not include $820 destination charge (Alaska $865), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
2 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).
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