- 81% sales increase EU overall
- 88% increase in UK
- 143% increase in France
- 139% increase in Germany
- 29% up USA; 50% up Canada
- 24% up Asia and Middle East
- 130% sales increases in China; 125% in Japan
- Lotus Motorsport shows 19% increase
- 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015.
- Exciting reveal in Geneva
Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker.
Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”
Lotus is revealing an exciting new car at the important Geneva International Motor Show in early March 2015. The product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.
The most recent Elise S Cup model is already creating vital banner headlines and comments like “…most intoxicating sports car at any price” and “…it’s about as much fun as driving gets”, are some of the justified rewards for the effort expended at Hethel; and that is for a version of an existing model….the Geneva reveal will produce even more for the new model.
The demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.
About Lotus
Group Lotus plc, wholly-owned subsidiary of DRB-HICOM, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Motorsport.
Lotus Cars builds world class, high performance sports cars including the award-winning Evora, the iconic Elise and the stunning Exige.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world’s OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the US, China and an office in Japan. Lotus is a global high-tech company, committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Lotus Motorsportbuilds and develops vehicles for GT racing with the Evora GX, GTC, GT4, and GTS, in addition to racing vehicles such as the Exige V6 Cup, Exige Cup R and Elise Cup cars. PETRONAS is the Official Lubricants Partner for Lotus Racing vehicles competing in various high profile international GT categories. Lotus also competes in F1® with the Lotus F1 Team, racing in the iconic Black and Gold Livery.
Lotus Licensing & Merchandising Group Lotus currently holds licensing agreements with companies including Microsoft, Sony, Ubisoft, and Gameloft for electronic entertainment and Scalextric, Corgi, Spark, Mattel for scale model and slot cars. Being the master licencee for Lotus F1® Team, Group Lotus has the opportunity to broaden its licensing range with companies including Trunki, (Children’s suitcase manufacturers), Paintseal (Car cleaning products) Henry Lloyd (a premium F1® inspired sport clothing capsule collection) and Paul’s Model Art (collectible scale model cars).
Lotus Originals is Lotus’ home brand for its own labelled merchandise. The items in the range are retailed via the Lotus flagship store in London’s Regent Street, as well as at Lotus’ Headquarters and selected dealerships. All outlets carry a diverse collection of premium apparel, luggage, accessories and gifts, including the Lotus F1® Team replica collection.
Lotus F1® Team Based in central England, the team first entered the Formula 1 World Championship in 1981 under the Toleman name, undergoing subsequent evolutions as Benetton, Renault, Lotus Renault GP and now Lotus F1 Team.
With four Drivers’ and three Constructors’ World Championships collected along the way, Lotus F1 Team has been home to some of the greatest drivers in history; legendary men such as Ayrton Senna, Michael Schumacher, and Fernando Alonso to name but a few.
2014 marks a new era for Formula 1; changes introduced by the FIA are the most radical in the history of the sport. Lotus F1 Team drivers Romain Grosjean and Pastor Maldonado are ready for the challenge that lies ahead and for what will be an immensely exciting season.