BMW is the First Auto Manufacturer to Offer an In-Vehicle Store.
Woodcliff Lake, NJ – December 18, 2014… Today, BMW announced plans to allow customers in the U.S. to use an all-new ConnectedDrive Store while inside their BMW vehicle to purchase select ConnectedDrive services, intelligent services and apps that provide drivers with information and entertainment during a drive. BMW is the first auto manufacturer to offer this convenience through the car in addition to sales channels at a dealership or via its BMW Assist™ call center.
At launch, services in the BMW ConnectedDrive Store available for purchase include Concierge, which provides practical information and advice to make every journey more comfortable. A live representative can, for example, help to find the locations of a theater, a restaurant or a hotel. The address can then be sent directly to the BMW’s navigation system. Also included is emergency calling, which allows Concierge to place a phone call on the driver’s behalf if one does not have access to a cell phone. Additional options available for subscription at the time of the launch are Navigation Map Updates as well as Internet service, which drivers can access safely and conveniently by iDrive Controller and the integrated high-resolution Control Display.
When drivers log in to the BMW ConnectedDrive Store, they are presented with an overview of the services and apps that are available for purchase or have already been booked for their BMW. Drivers can also see remaining running periods for booked services as well as costs to purchase extensions or new services. Once selected and paid for, a service or app can be used within minutes.
In advance of the expected Spring 2015 launch of the ConnectedDrive Store, this new development will be on display at the BMW pavilion in the South Plaza, outside the Las Vegas Convention Center’s South Hall during the Consumer Electronics Show in Las Vegas, January 6-9, 2015.