• Out of more than 15,000 entrants, four truck customers won the opportunity to be the first to test the all-new 2015 F-150 – the smartest, toughest, most capable Ford F-150 pickup yet
  • Each of the four customers is testing a 2015 Ford F-150 Lariat 3.5-liter EcoBoost® 4×4 around North America – from off-road in the Arizona desert; to hauling boulders in Oregon; to towing hay bales in Montana; to transporting supplies across the Arctic from Fairbanks, Alaska, to Inuvik, Northwest Territories, Canada

Four lucky truck customers are taking their turn behind the wheel of the all-new F-150, Ford’s toughest, smartest, most capable F-150 yet, to put it through some of the toughest testing to date – their own.

Beginning today, the first of four videos in the “You Test” series will show how these customers tested the all-new F-150 at

These truck customers were selected from more than 15,000 submissions, in which entrants described how they would test the toughness of the new F-150 pickup.

“Our four winners demonstrate how Built Ford Tough isn’t simply a tagline – it’s our brand commitment that F-150 gets the job done, day in and day out,” said Doug Scott, Ford Truck Group marketing manager. “The videos show real-world testing beyond testing already conducted by Ford engineers. This is what matters most – serving our customers.”

Truck shoppers excited to see how tough the all-new F-150 is will witness each of the four customers testing a 2015 F-150 Lariat 3.5-liter EcoBoost® 4×4 in different regions of North America. They will be tackling such challenges as military-intensive off-road trails in the desert, hauling rocks, towing hay bales and transporting supplies more than 900 miles.

Proving it in Yuma

The first video features Brian Schober, a systems engineer for military vehicle testing, in Yuma, Arizona.

Schober ran the 2015 F-150 through a series of off-road tests in the Arizona desert – some of which are used for the military vehicles he tests. The F-150’s durability was proven in 36 straight hours navigating a rugged 10-mile loop, which included rock crawls, sand washes and suspension challenges in triple-digit temperatures.

“I work at the U.S. Army proving grounds where I drive approximately 350 miles a day on gravel and dirt roads, hauling parts and people. I’ve gone through my fair share of vehicles,” said Schober. “We currently rent a 2013 F-150 and consider it a workhorse. With a new F-150 on my radar for my next vehicle, the 2015 looks like it will do the trick.”

EcoBoost power, efficiency and popularity

52490949-cff5-4481-9b28-4bfadec1b02aMore than 550,000 F-150s with 3.5-liter EcoBoost engines have been sold since the availability of EcoBoost starting in 2011.

F-150 is the preferred light-duty pickup among workers in some of the toughest vocations.*

Videos of the three other winners testing the all-new F-150 will be posted in the coming weeks, showcasing the truck hauling boulders in Oregon, towing bales of hay in Montana, and transporting supplies more than 900 miles on primarily gravel roads from Fairbanks, Alaska, to Inuvik in the Northwest Territories in Canada.

* Percentage based on IHS Automotive, Polk U.S. light-duty pickups; Ford F-150, Chevrolet Silverado 1500, GMC Sierra 1500, Chevrolet Avalanche 1500, Ram 1500 and Toyota Tundra combined new registrations January 2013 to May 2014 (year-to-date) within: Admin-Environmental Quality Programs, Agricultural Production-Livestock, Auto Repair Services and Parking/Rental, Electric Gas and Sanitary Services, Emergency Vehicles, Executive Legislative and General Government, Heavy Construction Except Building, Hazardous Materials, Road/Highway Maintenance, Pipelines Except Natural Gas, Manufacturing, Agriculture/Farm, Roofing Siding and Sheet Metal Work, Specialized Heavy Hauling, Landscaping.

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