Nissan Vows to Seize Market Opportunities Created by Rise of Mega-Cities and Changing Demographic Trends
YOKOHAMA, Japan — Carlos Ghosn, president and CEO of Nissan Motor Co., Ltd., today announced the Japanese carmaker’s launch timetable for the latest vehicle automation technologies aimed at accelerating consumer adoption of Autonomous Drive systems.
The Nissan CEO said new technologies including automated lane controls and highway traffic management systems, to be introduced over the next four years, would demonstrate to consumers the viability and value of Autonomous Drive systems, which Nissan intends to make commercially viable by 2020.
Autonomous Drive technologies, which are being introduced progressively by Nissan, are designed to enhance road safety and driving conditions by automating everyday tasks for motorists. Unlike pilot-projects for completely self-driving vehicles, currently undergoing preliminary tests elsewhere in the industry, drivers remain in control and “at the wheel” in Nissan models equipped with Autonomous Drive functions.
“By the end of 2016, Nissan will make available the next two technologies under its autonomous drive strategy,” said Mr. Ghosn. “We are bringing to market a traffic-jam pilot, a technology enabling cars to drive autonomously – and safely – on congested highways. In the same timeframe, we will make fully-automated parking systems available across a wide range of vehicles.”
In a speech to the Foreign Correspondents Club of Japan, he added: “This will be followed in 2018 by the introduction of multiple-lane controls, allowing cars to autonomously negotiate hazards and change lanes. And before the end of the decade, we will introduce intersection-autonomy, enabling vehicles to negotiate city cross-roads without driver intervention.”
Nissan has been at the forefront of industry efforts to introduce greater automation in new vehicles, aimed at relieving motorists of mundane tasks while enhancing safety, reducing congestion and helping to lower emissions.
“In pursuit of those goals, Nissan must seize the growth opportunities created by major socio-economic trends affecting the world’s car industry,” added Mr. Ghosn.
He predicted that four major trends would drive demand for Autonomous Drive technologies, more zero-emission vehicles such as the Nissan LEAF, the world’s best-selling electric vehicles, and greater in-car connectivity.
“The first is the rise of global mega-cities, which is increasing the need for innovations to ease congestion, reducing emissions and improve traffic management,” said Mr. Ghosn. “Second, demand is growing for in-car communications that meet or exceed the high expectations of the digital generation. Our vehicles must be as connected as the smartphones and tablets that this generation depends upon day in and day out.
“Third, there is the need to bridge the generation gap by providing vehicles that appeal to the world’s growing population of seniors. These consumers want technologies and automated systems that enable them to drive safely, for longer.
“Finally, the fourth mega-trend is the pressing need to embrace gender diversity. This means recognizing the vital role that women play as consumer-purchasers, decision-makers and managers throughout the car industry.”
In a wide-ranging speech on new technology and changing market demographics, Ghosn said that the company expected more than 1.5 million Nissan vehicles to be connected to enhanced communications by next year, utilizing cloud-based systems to offer better access to social media, entertainment apps and voice recognition software among other services.
He predicted such services and greater vehicle automation would become more important amid the growth of mega-cities of more than 10 million people, with increasing road-use and need to cut both congestion and emissions. Among such road users, he cited demands from younger motorists for better in-car connectivity, the need to offer more automation for the senior generation and to make vehicle design, marketing and performance more attuned to women, who account for a large proportion of new car purchases.
“Nissan will be part of the transport solution in the growing number of megacities. We will continue to make our cars more connected. We plan to lead in delivering Autonomous Drive vehicles. And, in every part of the business, we are recognizing the unique needs of elderly drivers and the impact and influence of female customers.”
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
NISSAN ANNOUNCES TWO-YEAR PARTNERSHIP WITH AMERICANA MUSIC ASSOCIATION
NASHVILLE, Tenn. – Nissan today announced that it has become the Exclusive Automotive Partner of the Americana Music Association for 2014 and 2015, tapping into the longstanding relationship between great music and great vehicles. The partnership, viewed as an extension of Nissan’s Nashville Proud initiative, boosts the company’s efforts to support Nashville organizations that maintain a local, national and international presence. As the Official Vehicle of Americana, Nissan will be fully engaged in the support of American Roots Music around the world.
“Nissan and Americana have a history of making big impacts in their respective communities, music and the automotive industry, in innovative and unique ways,” said Erich Marx, director, Interactive Marketing and Social Media, Nissan North America, Inc. “With the announcement of the two-year partnership, Americana and Nissan will work together to create a more involved experience for Americana consumers and artists.”
“The Americana Music Association is committed to authenticity, integrity and artistic qualities,” said Americana Music Association Executive Director Jed Hilly. “Nissan echoes similar sentiments and is committed to having a positive effect on Nashville and beyond. We are thrilled to enter in to this partnership and cannot wait to see the sound waves and miles of impact we’ll make together.”
Through its partnership, Nissan will feature the 2014 Rogue and LEAF models at Americana’s signature events, including Americana Cross County Lines and the Americana Music Festival and Conference. Additionally, Nissan will create an engaging experience for car and Americana music fans alike. The partnership was developed through Americana’s sponsorship agency, MMA Creative.