MINI All the Way – Always Different. Customised to Your Personal Taste.

Driving a MINI is not just a matter of getting from A to B, but rather an expression of your own personal style. And indeed, the many options to customise the MINI give the enthusiast a wide range of opportunities in bringing out his – or her – personal taste and preferences.

Offering a wider range of features and highlights and going into greater detail than any other manufacturer of small and compact cars, MINI gives the customer the freedom to bring out his or her individual style and choice on the car, an exceptionally wide range of exterior and interior colours, seat upholstery and trim variants setting the foundation for a personal configuration tailored to the driver.

A further point is that both the MINI as well as the MINI Clubman and the MINI Convertible are available with numerous highly attractive and sophisticated options straight from the plant, again enhancing both driving pleasure and motoring comfort.

The range of Original MINI Accessories offers further highlights, comprising classic motorsport technology in John Cooper Works components, comfort-oriented features such as an iPod interface, features highly practical in everyday use such as a roof rack made of ultra-strong, eloxy-plated aluminium bars, or exceptional components such as additional headlights and extravagant roof trim.


From something special to a one-off masterpiece: customisation straight from the factory.

The unusually wide range of equipment and accessory features offered on the MINI reflects the strong awareness and critical perspective of the customer in choosing such a small premium car. Opting for a MINI, the customer from the start expresses his or her sense of special values. He identifies with a car concept which, more than any other, offers pure harmony of emotional values and up-to-date qualities. The characteristic design and the unmistakable style of the brand, unparalleled driving pleasure, premium quality and modern, very efficient drive technology form a symbiosis quite unique in this segment of the market.

This exceptional position of the MINI comes out even more clearly whenever each specific model stands out from the crowd through its sophisticated and stylish features. Hence, a typical MINI is not just an exceptional vehicle, but in nearly all cases a genuine one-off masterpiece.

The wide range of options in customising the car is reflected right from the start in the production process. Every MINI is built specifically to the customer's order at the MINI Plant in Oxford. Every customer is able to put together his or her MINI precisely to his or her personal wishes. All production and logistic processes are highly flexible, catering for this wide range of variants right from the start.

Considering the numerous options and items of equipment and, as a result, the almost infinite range of variants conceivable, it is extremely unlikely that two absolutely identical MNIs will leave Plant Oxford within one and the same year of production.


Customisation of the classic Mini:
special models for VIP customers, more power straight from the factory for all drivers.

In the days of the classic Mini, only particularly prominent or affluent customers had the option to choose similar customisation features of this calibre straight from the plant.

Clearly, this small but revolutionary performer right from the start arose the fantasy of particularly trendy aficionados, actors, fashion designers, musicians and even members of the Royal Family regularly expressing their demand for customised versions of the Mini. Special paintwork and particularly sophisticated equipment features came right at the top of their list, British actor Peter Sellers, for example, placing several orders for particularly extravagant special versions of the Mini in the 1970s. And in 1988 a member of the Brunei Royal Family also asked for a Mini in Flower Power design tailored to his individual wishes and of course appropriately tuned.

In the first year of the classic Mini customers already had the choice of the Austin Seven and the Morris Mini-Minor, which however only differed in terms of their radiator grilles, their body colour and wheel caps. The Riley Elf and the Wolseley Hornet then made their appearance just two years later in 1961 as particularly stylish versions of this new compact car with minor modifications on the outside and upgraded, distinguished features inside. Plush carpets and a genuine wooden dashboard exuded a genuine feeling of luxury.


Further body versions joined the family a bit later, ranging from the Van to the Pick-Up.

The common wish for extra power was also fulfilled quickly, above all through the initiative of sports car constructor John Cooper who had already worked together closely with Alec Issigonis, the creator of the Mini, during the initial development process. The first Mini Cooper delivering 55 instead of 34 hp made its appearance in 1961, with the 70-hp Mini Cooper S entering the market another two years later.

The Mini with automatic transmission likewise appeared at a relatively early point in 1965, taking on a leading role in terms of motoring comfort – especially as up to that time only cars higher up in the market, that is in completely different segments, had offered the option of an automatic transmission.

Very sporting, young and trendy, or unusually distinguished – in the mid-70s fans of the Mini had the opportunity for the first time to highlight particular characteristics of the classic Mini through carefully configured edition models. The first of these special models was the progressively designed Mini Limited Edition 1000 in 1976, with further variants taking up the trend to growing customisation time and again. In many cases these special cars were named after well-known parts of London or famous streets, such as Piccadilly, Chelsea, Knightsbridge or Park Lane.

In 1982 the Mini Mayfair conquered the streets for the first time as a particularly exclusive, top-end model. And following the re-launch of the brand in 2001, special versions of this small but dynamic performer attracted great attention time and again, the MINI Seven bringing back a traditional model designation well-known from the original Mini, the MINI Checkmate highlighting above all the sporting characteristics of this agile athlete.

MINI Roof Designer 2007

Paintwork, roof trim, interior materials: typical MINI style with maximum diversity.

The sheer diversity of the current model range as well as a wide choice of options in combining standard and special features on the MINI provide a degree of customisation setting the benchmark even today in the modern world of motoring. Apart from the different engine variants, the wide choice of body paintwork colours, roof trim and soft top options, wheels and seat upholstery, interior materials and trim elements offer even the most discerning customer everything he or she desires to turn the MINI, the MINI Clubman or the MINI Convertible into his or her very personal one-off masterpiece. On the MINI alone, this means some 300 variants in designing the outside of the car plus more than 370 combinations in the interior.

In the 2009 model year the range comes with no less than five different engines for the MINI, four on the MINI Clubman and two on the MINI Convertible. Then there are the three top performers, the MINI John Cooper Works, the MINI John Cooper Works Clubman, and the MINI John Cooper Works Convertible.

Depending on the model, different paintwork options, roof trim and light alloy wheels are of course also available, in some cases reserved exclusively for the respective model variant. The MINI Cooper, for example, comes with no less than 11 paintwork options as well as eight different wheels available straight from the factory. And even that is not everything, with bonnet stripes in black or white as well as black, white or chrome-plated exterior mirror caps, white direction indicators and Chrome Line on the exterior offering additional variations and an even wider range of choice.

All this is supplemented by accessories such as exterior mirror caps, side direction indicator surrounds, wheel valve caps and door handles in Union Jack or Checkered Flag design, the tank cap in chrome, sport stripes, bonnet stripes and special MINI stickers on the doors. And last but not least, the line-up of light-alloy rims available on the MINI is expanded once again by a number of options in the range of accessories.

The colour of the roof has always been of particular significance on the MINI. Precisely this is why the MINI Convertible, for example, comes with a choice of three roof colours, while the MINI and MINI Clubman naturally offer an even larger range of diversity. Right from the start, as delivered by the plant, these two models offer the choice of harmony or contrasting colours in painting the body and the roof. On the MINI Cooper, for instance, the roof is also available in black or white as an alternative to the colour of the car. The MINI Clubman, in turn, again depending on the customer's request, comes in the same colour all round or contrasting black or silver on the roof and the frame around the rear doors.

The customer may also choose from a wide range of special roof designs ranging from the Checkered Flag roof, the name "MINI" on the roof, the Union Jack or other national flags, all the way to a heliport look. Indeed, the customer may even design his or her very own, personal motif for the roof as the ultimate sign of individual distinction: Using an online roof configurator, the customer is able to put together his own personal design with a free choice of graphic elements, symbols and even photos.

A wide range of different seats, upholstery options, interior surfaces and trim bars enables the customer to personalise the interior of the car in terms of both equipment and looks. The options available straight from the factory include not only sports seats and a leather sports steering wheel, but also fabric/leather or all-leather seats in various versions and colour options.

The selection of interior colours, in turn, varies from one model to another, with Colour Line in different shades serving to refine the car's interior ambience, highlighting the armrests on the front doors and at the rear, the lower section of the dashboard, and the seats.

The individual look of the car is rounded off, finally, by trim surfaces in sophisticated wood or cool metal. This trim finish is boasted on the centre section of the dashboard, the ellipsoid frame in the side panels, the door openers and, depending on the model and level of equipment, on seven, 14 or even 16 trim rings.
High-tech and premium quality: upmarket audio and navigation systems.

The range of special equipment available on the MINI, the MINI Clubman, and the MINI Convertible is just as unique as the wide choice of colours and materials. Ambience illumination within the interior included in the optional Lights Package sets a particular highlight, with discreet "waterfall lights" moving down from above and indirect illumination of the centre console, door boxes and door handle shells as well as the side panels at the rear giving the interior a truly unique atmosphere. Adjusting the toggle switch on the front roof frame, the driver or passenger may even vary the colour of the light, depending on their mood, from warm orange to sporting blue.

All models throughout the MINI range are furthermore available with sophisticated entertainment and navigation systems. The controls for the audio system and the 6.5-inch TFT colour display on the optional navigation system are all arranged within the Center Dial.

The audio system comes complete with a CD player. On cars equipped with a navigation unit, the CD player is housed above the removable control panel accommodating the drive unit for the navigation DVD. And to choose the functions shown in the display, a joystick on the centre console offers maximum convenience.

A special interface for complete integration of an Apple iPod is available as an optional extra, allowing the user to choose music files via the controls for the audio system. As an option, a mobile phone preparation kit and, respectively, an integrated hands-free communication option in each case featuring a Bluetooth interface and USB port ensure optimum and safe communication while travelling. This allows convenient integration of a wide range of mobile phones, plus the connection of external audio units and USB media. And last but not least, an interface for integrated operation and control of the audio and telephone functions is also available specifically for the Apple iPhone.

Performance premium-style: John Cooper Works Accessories.

Performance components from John Cooper Works perfectly tailored to the particular character and style of the MINI proudly reveal half a century of glorious tradition in motorsport. The highlights in this wide range of accessories include the Aerodynamics Package and sports suspension with springs finished in red, cross-drilled brake discs, a support bar for the engine compartment, mirror caps in carbon and side direction indicator surrounds finished in a sporting grid structure. A perfect match within the interior is provided by trim bars, the handbrake lever and the sports gearshift lever in carbon trim raising the sporting look of the car to an even higher standard.

The new John Cooper Works instruments for the MINI and MINI Clubman are a particularly attractive addition to the range. These additional instruments reflecting the style of a genuine sports car cockpit come in specific MINI design merging perfectly with the interior of the car. Through their anthracite-coloured dials, they serve furthermore to accentuate the sporting character of the cockpit.

In this case the customer has the choice of three different analogue instruments, with a maximum of two integrated to the right and left of the rev counter, directly in the driver's line of vision.

The coolant temperature gauge gives the driver clear information on the current running conditions of the engine, the relative torque display offers ongoing information on engine load.

On the MINI Cooper S, the MINI John Cooper Works, the MINI Cooper S Clubman, the MINI John Cooper Works Clubman, the MINI Cooper S Cabrio and the MINI John Cooper Works Cabrio the driver receives additional information when the Overboost function of the turbocharger cuts in. A lateral acceleration display is furthermore available for all MINI and MINI Clubman models equipped with DSC Dynamic Stability Control, providing clear information on centrifugal forces in bends and on winding roads.


Special options for the Convertible: from the rear rack all the way to the Always-Open Timer.

The new MINI Convertible also comes with special features and accessories quite unique in the car's segment. Straight from the plant, for example, the new MINI Convertible is available with supports in the rear bumper serving to fit a bicycle rack available within the wide range of accessories. Made of aluminium, this bicycle rack accommodates up to two bicycles. Weighing approximately 14 kg or 31 lb, the rack folds back conveniently to the rear even when carrying two bicycles, allowing easy access to the tailgate for loading and unloading the luggage compartment.

The optional air conditioning available on the open-air MINI comes with a special Convertible Mode automatically activated once the roof of the car is opened. In this mode the desired temperature is consistently maintained regardless of the wind rushing by, the outside temperature and direct sunshine.

Available as a very special option, the Always-Open Timer is a genuine innovation in the Convertible market: Positioned to the left of the rev counter, this additional instrument keeps an exact record, down to the last minute, of the time spent motoring with the roof down. The instrument is activated as soon as the driver starts the engine of the MINI Convertible and the soft top is fully open. In this way the Always-Open Timer offers yet another incentive to enjoy open-air driving pleasure in the MINI as often and as intensely as possible.

MINI Checkmate

MINI Park Lane