Brand’s second production car made its Chinese debut at the Beijing Motor Show
Qoros 3 Hatch widely acclaimed, won several awards and proved a social media hit
Shanghai, 30 April 2014 – Qoros, the new international car brand headquartered in China, made a successful Beijing International Motor Show debut last week with its second production model, the Qoros 3 Hatch. Presented to Chinese audiences for the first time, it drew substantial attention from media and visitors from across China and the rest of the world, collecting several awards and proving a major hit on Weibo.
The latest Qoros model features a bold, dynamic design, excellent connectivity, class-leading space and a generous level of equipment that is not normally available on compact cars. This includes the brand’s innovative Qoros MMHTM eight-inch touchscreen infotainment system and the pioneering QorosQloudTM connected services platform.
The awards bestowed upon the Qoros 3 Hatch during the motor show included:
Best Car Design (2014 Beijing International Automotive Exhibition Organizing Committee)
The Most Beautiful Hatch (Car and Driver Chinamagazine’s Most Beautiful Automobile China Awards)
Best Exterior Design (Autobild Chinamagazine’s China Design Awards)
Smart Car of the Year (China Auto Media Summit’s Intelligent Automobile Awards)
These latest prestigious awards for the Qoros 3 Hatch come shortly after it became the first car from a China-based brand to win a coveted Red Dot design award in March 2014.
Consumers, too, were impressed with Qoros’ newcomer, according to data analysed by Weibo – one of China’s biggest social media channels – and published by Auto.sina – one of the largest motoring websites in China. The analysis showed that during the first three days of the Beijing show, when public interest was at its highest, the Qoros 3 Hatch was mentioned on Weibo more than any other car displayed at the event.
The Qoros 3 Sedan – the brand’s first production model, on sale in China since December 2013 – also continues to receive positive accolades. It was selected as the Intermediate Vehicle of the Year at the 2014 National Car Awards during the Beijing show.
Over the course of the eight-day show, more than 366,000 people visited the Qoros stand to take a close look at the new Hatch, which resulted in more than 13,000 expressions of interest. The Qoros 3 Hatch will go on sale in China in the middle of 2014.
“We’ve greatly enjoyed our first time exhibiting at the Beijing International Motor Show,” said Guo Qian, Chairman and Chief Executive Officer of Qoros. “Winning awards from respected independent experts at globally renowned organisations is gratifying and a testament to the high standards we have achieved with our cars.
“Also highly encouraging is the positive reaction and level of interest that we have seen from consumers, particularly from modern metropolitans, the specific group for which we have designed and built our cars,” concluded Mr. Guo.
Also popular on the Qoros stand was another China debutant, the Qoros eBIQE Concept, an innovative electric bike design and connectivity showcase. It featured alongside a safety display that celebrated the status of the Qoros 3 Sedan as the ‘the best performer of any car subjected to Euro NCAP’s crash tests in 2013’.
Independent, dynamic, success-oriented: the Qoros company
Qoros was founded in 2007 and is headquartered in China. Its international team of experienced automotive experts is leading the development of a range of vehicles with an independent identity and a high level of quality.
The factory is in Changshu, a region of high importance for China’s rapidly growing automobile industry, where its all-new, highly-efficient and environmentally-sustainable assembly facility is ramping up series production of the brand’s first car, the Qoros 3 Sedan.
In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures.
Qoros made its international debut at the Geneva and Shanghai Motor Shows in March and April 2013 to great acclaim. In September, the Qoros 3 Sedan became the first developed in China to be awarded the maximum five-star rating in the Euro NCAP crash tests, achieving one of the highest scores ever in the programme’s 16-year history. It was singled out by the organisation as the safest of all the cars it tested in 2013.
The Qoros 3 Sedan will be joined in the brand’s growing network of dealer showrooms in the middle of the year by the new Qoros 3 Hatch, which made its world premiere at the Geneva Motor Show in March 2014. Shortly after its debut, Qoros’ second production model won a prestigious Red Dot Award in recognition of the quality of its design.
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