FULLERTON, CA. – (March 26, 2014) –Yokohama Tire Corporation (YTC) has something special for its commercial dealers: their EXCEED® online training program set to debut at the company’s Mid-America Trucking Show (MATS) booth 14124 on March 27 in Louisville, Kentucky. EXCEED, which stands for “EXCELLENCE THROUGH CERTIFICATION & EDUCATION,” is already available for YTC’s consumer tire dealers.

“EXCEED has been such a strong training component and we wanted to extend the tool even further to our commercial dealers,” said Alan Holtschneider, YTC senior manager, marketing communications. “This year at MATS, our commercial EXCEED program will be up and ready at our booth for a test drive and will be available for all dealers to use beginning April 1.”

Through a series of interactive training modules, a user can learn commercial tire basics on everything from steer and all-position to on-and-off highway tires. The structure of the program is also designed for dealers to prioritize training that is most relevant for their market.

Features of the commercial version include:

  • Easy-to-use navigation for quick access to information.
  • Advanced software to track employee training progress.
  • Commercial ‘Tireology’ section and selling skills module.
  • Profile page detailing completed or in-progress sections.
  • YTC e-STORE reward points for completed training modules.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Scroll to Top