CAMP JEEP MAKES ITS GEORGIA DEBUT AT THE 2014 ATLANTA INTERNATIONAL AUTO SHOW

March 26, 2014 , Atlanta – Chrysler Group LLC kicks off Georgia’s spring season with the introduction of Camp Jeep_®  and its newest models at the 32nd annual Atlanta International Auto Show.

Show attendees will be inspired by Camp Jeep’s unique off-road experience plus the exciting lineup of new vehicles found in this year’s Chrysler, Jeep, Dodge, Ram, FIAT and SRT brand displays. The auto show runs March 26-30 at the Georgia World Congress Center in Atlanta.

“After a tough Atlanta winter, Camp Jeep is just what the car doctor ordered for pure off-road fun,” said David Englen, Director – Southeast Business Center, Chrysler Group LLC. “Camp Jeep offers consumers a chance to experience the extreme off-road capabilities of Jeep vehicles and is guaranteed to thrill every Camp Jeep rider.”

In addition to Camp Jeep, other show highlights include the Atlanta debut of the all-new 2015 Chrysler 200 mid-size sedan, the all-new 2014 Jeep Cherokee, the 2014 Ram 1500 EcoDiesel, the 2014 SRT Viper GTS and the 2014 Fiat 500L. Outside the auto show, and next to the Georgia Dome, consumers will enjoy the Chrysler Drive ride-and-drive experience featuring vehicles from the Chrysler, Jeep, Dodge, Ram and FIAT brands. Visitors to Camp Jeep and the Chrysler Drive can enter the 2014 National Giveaway for a chance to win $45,000 toward the purchase of any eligible Chrysler Group vehicle.

Camp Jeep
Auto show attendees are invited to experience the Atlanta debut of Camp Jeep, the trail-rated test track featuring the all-new 2014 Jeep Cherokee. The fan-favorite track has an all-new obstacle for 2014: the Trail Rated Pass! Camp Jeep is a thrilling five-minute interactive adventure zone that pairs professional 4×4 drivers with riders. Passengers can experience the full capabilities of Jeep models, including the Jeep Cherokee, Jeep Wrangler Unlimited and Jeep Grand Cherokee, as drivers demonstrate how to drive safely on off-road terrain. Guests sit right beside the professional driver and climb the eye-catching 14-foot high, 35-degree Jeep Mountain, the highlight of the ride and display. A DJ will be onsite during the Camp Jeep experience, adding a music element to the space.

All-new 2015 Chrysler 200
Exquisite style meets exceptional performance in the all-new 2015 Chrysler 200. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful and beautifully crafted interior providing an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an all-new chassis. With estimated highway fuel economy of 35 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own and at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

2014 Dodge Challenger R/T Shaker Model 
Dodge will make a splash in Atlanta with the popular throw-back 2014 Dodge Challenger R/T Shaker model. The new 2014 R/T Shaker model features unique throw-back muscle car cues that link directly to the Dodge brand’s performance legacy. And like the original 1970 Challenger R/T with the Shaker hood, the new 2014 model continues the Dodge tradition of an engine-mounted hood scoop that “shakes” with the powertrain’s movement.

Ram Trucks
Among the many Ram trucks on display will be the 28 mpg 2014 Ram 1500 EcoDiesel, named Motor Trend “Truck of the Year.”  For those who need even bigger trucks, the 2014 Ram 2500 with an all-new 6.4-liter HEMI V-8 will be on the show floor along with the Ram ProMaster — the latest entry into the full-size cargo van segment from the Ram Truck brand.

2014 Fiat 500L
The FIAT brand display will include the 2014 Fiat 500L, the focus of the new global advertising campaign “Mirage” that introduces the new Fiat 500L tagline, “Unbelievably Big.” Expanding on the style, efficiency and driving enjoyment that has made the Fiat 500 an icon for more than 55 years, the all-new 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent extra interior space with comfortable seating for five, engaging driving dynamics, a 160-horsepower 1.4-liter MultiAir Turbo engine and two fuel-saving, six-speed transmission offerings, all wrapped in contemporary Italian design.

2014 SRT Viper GTS
Leaving Dodge behind in 2013, the Viper is now part of the SRT brand which stands for Street and Racing Technology. The 640 horsepower 2014 SRT Viper GTS will wow the crowd at the Atlanta auto show with more power and performance, superior craftsmanship, new technologies and creature comforts.

The Chrysler Drive
The Chrysler Drive experience provides an entertaining atmosphere and opportunity for anyone looking to feel the plush leather and get behind the wheel of a wide range of Chrysler Group vehicles and drive the local streets of Atlanta. Auto show attendees who register for the 10-minute test-drive will get the chance to drive and evaluate the latest models across the Chrysler, Jeep, Dodge, Ram and FIAT brands in a no-pressure, no-hassle environment.

About the Atlanta International Auto Show
Not only is the Atlanta International Auto Show the largest annual consumer event held annually at the Georgia World Congress Center, it also is one of the nation’s great auto shows, attracting many of the world’s major automotive manufacturers for its five-day run. The 32nd annual event will feature the best from 32 different automotive manufacturers on its 400,000-square-foot show floor. Fourteen different manufacturers also will give attendees the opportunity to test-drive their new vehicles at the show. Attractions include the weekend appearances of Marvel Comics’ characters Thor and Captain America, a “Then and Now” exhibit of popular models from the 20th century displayed with their 2014 reincarnations and appearances by professional athletes. Thursday, March 27, is “Senior’s Day at the Auto Show” offering half-price admission and parking to those more than 55 years of age.

About Chrysler Group LLC 
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.