- Research shows customers are more satisfied if their dealership performs basic car care maintenance in less than an hour
Fountain Valley, Calif., Feb. 28, 2014 – Speed is being applied to service and maintenance with the launch of the new Hyundai Assurance Car Care Express service center program. Hyundai Assurance Car Care Express will help participating Hyundai dealers decrease the time needed for basic services, such as oil changes and tire rotations, enabling the dealership to handle more customers. No appointment is necessary for a customer to visit a new Car Care Express service center. To prepare for this program participating Hyundai dealers will be dedicating service bays and staff to expedite service.
Car Care Express helps Hyundai dealerships be more competitive by providing customers with quick oil changes, multi-point vehicle inspections, tire rotation, air and cabin filter replacements, wiper blades, battery replacement and other basic services as needed. The goal is to get customers in and out of the service department in less than an hour. In July of 2012, Hyundai Motor America launched a pilot program to introduce the Assurance Car Care Express concept to dealers. There are currently 140 certified Car Care Express dealers in the U.S. and the number of participating dealers is increasing. The marketing tagline for Hyundai Assurance Car Care Express is “Get in, Get out, Get back to your life”.
After the customer arrives and has been greeted a repair order is created. The vehicle is then sent to one of the dedicated service bays where specialized technicians perform a complimentary multi-point inspection, basic oil changes and maintenance in less than an hour. Meanwhile, service managers and technicians running the dealership’s other service bays can focus on more demanding maintenance jobs and repair work. Car Care Express has benefits beyond quick oil changes such as increasing service department efficiency and allowing higher vehicle throughput.
“Our customers have made it clear that they want the convenience of quick service during hours that fit their busy schedules,” said Frank Ferrara, executive vice president of customer satisfaction for Hyundai Motor America. “This new program will give Hyundai dealers another avenue for satisfying their customers.”
Customers who visit a Car Care Express service center will enjoy a different experience from the typical trip to a dealership service department. With extended service hours and competitive prices, Car Care Express service centers are designed to provide routine vehicle maintenance, with no appointment necessary. Assurance Car Care Express will provide Hyundai customers dealership quality repairs at competitive prices. The program will offer our customers another choice for convenient service.
“When customers make Car Care Express their service center choice, they will have the confidence of knowing their vehicles are being serviced by Hyundai-trained technicians using quality parts,” said Ferrara. “At the same time, we are aiming to deliver speedy service with the best quality.”
Hyundai Assurance Car Care Express is the latest addition to broader the Hyundai Assurance program. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
HYUNDAI AND QUAKER STATE LAUNCH LUBRICANTS PROGRAM TO EXPAND EXPRESS OIL CHANGE PROGRAM
Relationship Bolsters Hyundai’s Move to Offer Assurance Car Care Express Service Centers in Dealerships for Competitive Prices and Faster Service
- Customers to benefit from one of the industry’s most innovative lines of motor oils being poured by the technicians that know their Hyundai vehicles the best
- Quaker State Ultimate Durability™ Full Synthetic Motor Oil is designed to deliver motorists a fuel economy savings of an average of five cents per gallon, while providing unsurpassed protection against friction-related wear
Fountain Valley, Calif., Feb. 28, 2014 – Hyundai Motor America today announced a relationship with Shell Oil to recommend its Quaker State® branded motor oils for Hyundai’s dealer network as part of a new lubricants program. No one knows motor oil better than Quaker State and no one changes oil in Hyundai vehicles better than Hyundai dealership technicians. Beginning in March, Hyundai dealers participating in the Hyundai Lubricants Program will provide Quaker State branded motor oils for the vehicles they service. Hyundai also uses Quaker State as the primary supplier of initial motor oil for its vehicles as they roll off the assembly line.
Just like Hyundai, Quaker State—a leader in consumer automotive products and vehicle care for more than 80 years—is built on assurance and providing the best value to its customers. Quaker State, one of the industry’s most innovative motor oil brands, makes it its mission to help consumers get the most out of their vehicles by extending vehicle longevity and improving durability.
“Hyundai Motor America’s commitment to our consumers is exemplified by our 10-year/100,000-mile powertrain warranty and the Assurance Connected Care program,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “We’re proud to work with Quaker State, a brand well-known for quality lubricants, to further that commitment. Hyundai recognizes the dedication of Quaker State to produce motor oil that helps improve cars’ performance, efficiency, emissions and durability.”
“Shell and Hyundai have a global relationship that dates back to 2005 and it is our shared focus of putting our customers first that makes this U.S. dealership program a natural fit,” stated Shell Lubricants Global Key Accounts Vice President Steve Reindl. “More than 200 Shell Lubricants scientists around the world work every day to create innovative products. One result of their work is Quaker State Ultimate Durability™ Full Synthetic Motor Oil, designed to deliver motorists a fuel economy savings of an average of five cents per gallon, while providing unsurpassed protection against friction-related wear. We are pleased that Hyundai’s customers in the U.S. can benefit from our Quaker State products.”
Hyundai dealers will have the Quaker State Advanced Durability® Conventional Motor Oil, Quaker State Enhanced Durability Synthetic Blend® Motor Oil, Quaker State Defy Synthetic Blend High Mileage® Motor Oil, and Quaker State Ultimate Durability Full Synthetic® Motor Oil available for customers. The Quaker State team, in addition to the motor oil, will also provide dealer-level marketing support, program training and upgraded dispensing equipment. Hyundai cars and SUVs in the U.S. will have stickers in the engine compartment and references in the owner’s manuals recommending Quaker State branded motor oil to customers. The engine compartment recommendation stickers allow customers to establish a tangible connection between both companies. Dealerships will be encouraged to use co-branded advertising as part of the Hyundai Lubricants Program.
This relationship with Shell Oil and Quaker State further bolsters Hyundai Motor America’s move to offer Assurance Car Care Express service centers in dealerships. Assurance Car Care Express allows Hyundai dealerships to provide customers with quick oil changes, multi-point vehicle inspections, tire rotation, air and cabin filter replacements, wiper blades, and other basic services as needed. The goal is to get customers in and out of the service drive in less than an hour. The marketing tagline for Hyundai Assurance Car Care Express is “Get in, Get out, Get back to your life”.