NAIAS exceeds attendance of 800,000 for the first time since 2003
Detroit, Mich., Jan. 26, 2014 – The 2014 North American International Auto Show (NAIAS) came to a close today after an astounding two week celebration of vehicle unveilings, new technology, and the public show itself, which celebrated its 25th anniversary as an international event.
Today’s gate of 102,153 brings total ticketed attendance of the 2014 show to 803,451. The last time the show broke 800,000 was in 2003 when it reached 838,066.
NAIAS Chairman Bob Shuman said “everything came together” for this special edition of the auto show.
“We’ve come a long way in 25 years since the ‘Detroit Auto Show’ became the North American International Auto Show,” said Shuman. “It was a privilege this week to see some of the members of the 1988 auto show committee, like David Fischer, Ken Meade and Gordon Stewart, who developed the plan that turned our show into one of the top in the world.”
Shuman said that industry confidence shined brightly in Detroit, and for good reason.
“This was a special show, and everyone knew it,” said Shuman. “The industry is healthy, the products and technology are spectacular, and confidence is high. It would be difficult to find a more exciting or more important two weeks than what we just experienced in the auto industry here on Detroit’s world stage.”
NAIAS 2014 Highlights:
- Press Preview: 5,169 journalists from 60 countries and 39 states watched as 50 vehicles were unveiled (the majority being worldwide introductions)
- Industry Preview: 34,040 suppliers, designers, engineers, etc., attended from 28 countries.
- Charity Preview: 13,826 people helped raise $4.8 million for children’s charities; singer-songwriter Sheryl Crow performed in the new Cobo Atrium; and “Studio 25,” the first-ever Charity Preview afterglow, was held in the Cobo Center’s new Grand Riverview Ballroom. The event, which featured popular tribute group Your Generation In Concert featuring Fifty Amp Fuse, required a separate ticket, and was a sellout at 2,250 tickets.
- Total Ticketed Attendance: 803,451 (incl. Industry Preview, Charity Preview & Public Show)
- Total Economic Impact: $365 Million
NAIAS Executive Director Rod Alberts said the show continues to play a major role in automakers’ global launch strategies.
“We’ve worked hard to earn and maintain their confidence and trust, and year-after-year, we support the promise of the original NAIAS ‘organizers’ who said 25 years ago, ‘you bring the cars, and we’ll bring the media.’ I think it’s safe to say,” said Alberts, “we kept our promise.”
About the North American International Auto Show
Now in its 26th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.