U.S. Sales Surpass Half a Million Vehicles for Second Straight Year;
Optima Achieves All-time Single Nameplate Sales Record with 155,893 Units Sold

IRVINE, Calif., January 3, 2014 – Kia Motors America (KMA) today reported the company’s second-best annual sales in 2013 of 535,179 vehicles following the delivery of seven all-new or significantly redesigned vehicles over the course of the year.  For the second straight year the U.S.-built* Optima was KMA’s best-seller and December’s total of 33,631 units helped the midsize sedan set an all-time single nameplate annual sales record for the brand at 155,893 vehicles.  Since debuting in 2009, sales of the funky Soul urban passenger vehicle have increased each year and that trend continued with Kia’s iconic people mover surpassing the 118,000 unit mark following the arrival of the all-new, second generation vehicle in the fourth quarter.

With 2014 marking Kia’s 20th anniversary in the U.S. market, the company’s aggressive new vehicle launch cadence will continue with the scheduled Spring arrival of the all-new 2015 K9001 rear-wheel-drive flagship sedan, which was unveiled at the Los Angeles Auto Show.  A long-awaited all-new minivan and the company’s first-ever electric vehicle also are scheduled to launch in 2014.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Model 2013 2012 2013 2012
Rio 2,156 2,343 40,742 40,275
Forte 4,302 4,276 66,146 75,681
Optima 9,474 12,008 155,893 152,399
Cadenza 844 n/a 8,626 n/a
Sportage 2,527 1,696 32,965 36,357
Sorento 7,482 10,967 105,649 119,597
Sedona 501 711 7,079 17,512
Soul 6,345 7,177 118,079 115,778
Total 33,631 39,178 535,179   557,599

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts. 

1 2015 K900 expected February 2014. Initially only available in certain markets with limited availability.

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