PORSCHE WORLDWIDE DELIVERIES IN 2018 BREAK RECORD

Sports car manufacturer raises total to more than 256,000

Stuttgart, Germany. Dr. Ing. h.c. F. Porsche AG delivered 256,255 vehicles worldwide in 2018, more than ever before. This represents a growth of four percent compared to the previous record the year before. Of the model series, the Panamera recorded the strongest growth with a 38 percent increase to 38,443. The 911 also experienced a double-digit rise: Despite the release of a new generation late in 2018, 911 deliveries increased by ten percent to 35,573 vehicles.

“The capacity of the 911 to fascinate is stronger than ever,” said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

The Macan was still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.

China: again the largest individual market
The Chinese market held on to pole position for deliveries in 2018. Growth in this market reached 12 percent, totaling 80,108 units. In second place was the United States, with an increase of three percent to 57,202 vehicles. Deliveries in Europe came in slightly below the previous year’s figures.

“The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Detlev von Platen added.

PORSCHE AG Deliveries	Full years
	2017	2018	Difference
Worldwide	246,375	256,255	4 %
Europe	80,262	77,216	-4 %
Germany	28,317	27,541	-3 %
America	67,714	70,461	4 %
USA	55,420	57,202	3 %
Asia-Pacific, Africa and Middle East	98,399	108,578	10 %
China	71,508	80,108	12 %

Porsche Sets U.S. Retail Sales Record in 2018

Deliveries increased 3.2 percent to 57,202, marking nine years in a row of growth

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA), importer and distributor of the Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines, today announced December retail sales of 4,086. With that, 2018 sales reached a U.S. record of 57,202, an increase of 3.2 percent from the previous record in 2017. It was the ninth consecutive year of growth for PCNA and the seventh record year in a row.

The Macan led the pack with more than 23,500 deliveries in 2018, up 9.7 percent. In its second year as a new generation model, the Panamera also scored double-digit percentage growth with sales of 8,042. The iconic Porsche 911 roared ahead 7.6 percent to 9,647 sales, helped by strong demand for GT models. For December alone, the new Cayenne was the best-selling vehicle in the month as the Cayenne S and Turbo variants joined the lineup for the first time.

“Porsche and our 190 independent U.S. dealer partners are grateful for the excitement our cars are generating among customers,” said Klaus Zellmer, President and CEO of PCNA. “A record 2018 is an excellent starting point for an even more dynamic 2019, when highlights will include the market entry of the next-generation 911, the updated Macan, and the launch of our first all-electric sports car, the Taycan, late in the year.”

Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 2,278 vehicles in December, up 5.9 percent year-over-year. For 2018, CPO sales were up 20.7 percent with 23,046 deliveries.

Model	December Sales		Year-to-Date
	2018	2017	2018	2017
ALL 911	789	773	9,647	8,970
ALL 718	237	301	5,276	5,087
ALL PANAMERA	332	455	8,042	6,731
ALL CAYENNE	1,383	940	10,733	13,203
ALL MACAN	1,345	1,444	23,504	21,429
GRAND TOTALS	4,086	3,913	57,202	55,420