• Research for Mobil 1 reveals most drivers buy oil on price alone; two-thirds admit their car’s oil hasn’t been changed in the last 12 months
  • Institute of Advanced Motorists concerned at findings which suggest 15% of drivers will be trying to cut back on car maintenance and servicing
  • 67% of UK consumers claim to have experienced fuel economy benefits when using Mobil 1 as their preferred engine oil**
  • Using the right oil for your engine can potentially improve fuel economy, reduce engine wear and save lots of expense in the long run

In these financially tough times, cutting corners to keep costs down might seem like a good idea. But when it comes to engine oil for your car, buying the cheapest option – or trying to save money by delaying routine maintenance – can end up being false economy.

And yet the evidence suggests that many drivers are doing just that. A new study of 1,000 UK drivers* conducted on behalf of Mobil 1 engine oil has revealed that over two-thirds (65%) of respondents admitted to buying engine oil on price alone. The same number again (64.9%) said the oil hadn’t been changed in their car in the last 12 months, and a further 29% didn’t know whether it had or not.

The research also revealed that less than half (45%) of motorists were aware of their car’s manufacturer-recommended oil service intervals. More worryingly still, 15% said they will be trying to cut back on car maintenance and servicing in order to save money in the tough economic climate.

Commenting on the study’s findings, Dan McGoldrick, Field Marketing UK, Nordic and Benelux for ExxonMobil Fuels & Lubricants, makers of Mobil 1, said: “It is vital that drivers don’t just buy on price alone, as doing so could lead to major repair bills in the future. Choosing the right oil for your engine means that both the lubricant and the engine itself will last longer, so you’re saving in the long run. Mobil 1 is designed to help provide exceptional cleaning power, wear protection and has the potential to improve fuel economy and save consumers money in the years ahead.”

Tim Shallcross, Head of Technical Policy at the Institute of Advanced Motorists (IAM), added: “Apart from lubricating the engine, oil has the important job of absorbing harmful by-products given off by the burning fuel. Changing the oil gets rid of these waste products, but if an oil change is missed, the oil gets saturated and cannot absorb any more, so the by-products start to damage the engine, forming sludge to block the oil passageways and increasing engine wear by eating away at the metal.

“Oil change intervals can be anything up to 20,000 miles, the equivalent of driving from London to Sydney and back.  Neglecting an oil change after such huge distances might save a few pounds in the short term, but the increased wear and lack of protection from worn out oil will knock mile after mile off the engine’s life and pound after pound off the car’s value.”

Mobil 1 is a synthetic motor oil, a product type which is steadily gaining in popularity among car manufacturers and consumers. Mobil 1 is made from crude oil, but undergoes numerous advanced distilling, refining, and purification processes before arriving on the shelves. That gives it greater purity and quality than conventional mineral oils, and so is tailored to meet the specific demands of today’s engines. Furthermore, in a recent survey 67% of UK consumers said they experienced fuel economy benefits when using Mobil 1 as their preferred engine oil**.

Many motorists don’t know the correct grade of oil required for their car. The Mobil 1 website, www.mobil1.co.uk, has a helpful ‘oil selector tool’. From the homepage click on ‘car engine oils’, then ‘which oil for my car’ to access the vehicle registration number-based search function.

Notes for editors

  • Mobil 1’s strong antioxidant system provides superior resistance against high temperatures, resisting damage at up to 200°C.
  • Mobil 1’s uniquely balanced additives help it to provide outstanding cleaning power, protecting the engine against sludge build-up.
  • Mobil 1’s powerful cleaning agents allow it to increase engine life, even in older vehicles or those with higher mileages.
  • An extensive, long-term car test has shown that Mobil 1 technology can keep an engine ‘running like new’ after as many as 1.6 million kilometres.

About the Survey

*Findings based on an independent survey of 1,103 Mobil 1 users conducted on www.mobil1.co.uk between 01/02/13 and 30/04/13. Excludes additional factors that may impact fuel consumption.

**Nationwide online survey (EAME Stay Ahead Campaign) of 1,000 UK motorists aged 18+, conducted on behalf of Mobil 1 by GfK Automotive Research – market research experts, in February 2013.

About Mobil 1TM motor oil

The world’s leading synthetic motor oil brand, Mobil 1TM oil features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 engine oil to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions.  Mobil 1 synthetic lubricant flows quickly in extreme temperatures to protect critical engine parts and is designed to maximise engine performance and help extend engine life.

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