BMW and Paris Photo celebrate the tenth anniversary of their partnership with Andy Warhol’s 1979 BMW Art Car at the inaugural Los Angeles Fair
BMW Debuts Burlesque Style Photos at Paris Photo LA.
Woodcliff Lake, N.J. – April 22, 2013 . . . At the inaugural fair of Paris Photo at LA’s Paramount Pictures Studios, BMW is proud to present the M1 BMW Art Car by Andy Warhol, created by the pop artist in 1979, as well as rare making of footage of this work. Originally raced in Le Mans, Warhol in his own words meant to “give a vivid depiction of speed. If a car is really fast, all contours and colors will become blurred.”
Since 1975, prominent artists from throughout the world have designed BMW automobiles of their times, all making extremely different artistic statements. The seventeen exhibits created for the Art Car Collection until now include works by well-known artists such as Frank Stella, Roy Lichtenstein, Robert Rauschenberg, David Hockney, Jenny Holzer, Olafur Eliasson and Jeff Koons. The Art Cars reflect the cultural and historical development of art, design, and technology and have been presented by major museums around the world, including the Guggenheim and the Louvre.
BMW will also present a mini series of Burlesque Style Photos with the 6 Series Gran Coupe by internationally renowned German photographer Uwe Düttmann. Four photos showcasing the 650i Gran Coupe in a retro setting celebrate film noir as well as the
extraordinary sensuality of the best of burlesque vis-à-vis the high-tech design of one of the most advanced automobiles of our time.
Two years ago at a Hollywood studio and a private movie set outside of Los Angeles, BMW realized its idea of showcasing the 650i Gran Coupé in this unique manner. As befits the character of the shoot, 15 different photographs inside and outside the Gran Coupé present the two models acting out signature burlesque poses. The pictures will be presented within an environment paying tribute to their origins. Returning back home to LA, they are exhibited at the fair for the very first time.
“BMW is pleased to be involved in the inaugural Paris Photo LA,” said Ludwig Willisch, President and CEO, BMW of North America. “We are particularly looking forward to bringing out Andy Warhol art car and debuting our new photos.”
BMW and Paris Photo celebrate the tenth anniversary of their partnership. As it has in Paris, BMW will provide VIP shuttle service during Paris Photo Los Angeles. For many years, the BMW Group has worked together with great photographers from Bettina Rheims and Bryan Adams to Karl Lagerfeld. The company has been involved in the arts for over four decades with hundreds of initiatives worldwide. In 2005, at the opening of Zaha Hadid’s BMW Leipzig plant, BMW donated its unique collection of commissioned photographs by Thomas Demand, Wolfgang Tillmans, Rineke Dijkstra, Candida Höfer and Thomas Struth, among others, to the Leipzig Museum of Fine Arts. When it comes to promoting young outstanding photographers, among many other international cooperations, BMW has been active in providing scholarships for international artists in Germany as well as France, where residences have been set up at the Musée Nicéphore Niépce. In addition, BMW for many years has been engaged with Les Recontres Arles, the acclaimed summer photography festival. As a long-term partner of Art Basel, Art Basel Hong Kong, Art Basel Miami Beach, Frieze London and New York as well as Tefaf Maastricht an many other fairs worldwide, BMW has taken in active part of furthering the visibility and innovative spirit of photography as an established form of artistic expression. Whenever possible, the company has complied with artist’s request to allow for photo shootings at our plants around the world. In 2014, the overall yearly theme of the BMW Museum will be “Photography.”[print_gllr id=400]
Paris Photo LA
Paris Photo, the world’s most celebrated art fair for works created in the photographic medium, will take place at Paramount Pictures Studios offering Paris Photo Los Angeles the ideal setting to explore how artists have been and are using photography and moving images in their work in the 20th and 21st centuries.
Andy Warhol’s 1979 BMW M1 Art Car to be Center Piece at Saratoga Automobile Museum
Woodcliff Lake, NJ – May 17, 2013
Andy Warhol’s 1979 BMW M1 Art Car will be the center piece of the exhibition “BMW – The Ultimate Driving Machine”, which opens this weekend at the Saratoga Automobile Museum. The exhibition will also feature the BMW 3.0 CSL which won the Daytona 24 Hour race in 1976. The exhibition, which features a retrospective of BMW cars and motorcycles, will run until November 3, 2013. The array of BMW automobiles will include road cars and race cars, both from the modern era, as well as pre-war. The exhibition will also celebrate 90 Years of BMW Motorcycles.
“This exhibition at the Saratoga Automotive Museum will provide visitors a great look at BMW’s long heritage and provide a sense of how the company has evolved to become the leading premium automobile and motorcycle manufacturer in the world,” said Ludwig Willisch – President and CEO of BMW of North America. “It will also show just how integral motorsports has been throughout the company’s history.”
“This exhibit looks to be one of the best we’ve ever had at the Museum,” said Museum Chairman Charlie Montano. “ Working with BMW to create this one of a kind auto experience in upstate New York was thrilling,” continued Exhibit Committee Chair Alan Rosenblum. Exhibit Committee member Bob Bailey added “Both BMW of North America and our local dealer, Keeler Motor Car have contributed hours of time, effort and resources to make this a reality”.
Andy Warhol set about work in an equally unabashed manner after being commissioned to transform a BMW M1 into an Art Car as he thought best. All of the other artists who had previously decorated BMW racing cars had done so by painting a draft version on a scaled-down model This was then transposed to the actual car by assistants under the artist’s supervision. Warhol, however, was the first to paint everything himself. By transferring his ideas to the car in this spontaneous and direct manner, he could clearly stamp his own character on it.
Warhol explained the sweeping strokes he chose as follows: “I tried to portray speed pictorially. If a car is moving really quickly, all the lines and colors are blurred.”
The first and only time this rolling work of art took part in a race was at the Le Mans 24-hour Race in 1979. It was driven by Manfred Winkelhock from Germany and the Frenchmen Herve Poulain and Marcel Mignot. They finished sixth overall and second in their class.
A BMW 3.0 CSL won the 12 Hours of Sebring in March of 1975. A pair of BMW 3.0 CSLs were entered by Peter Gregg Racing for the 1976 IMSA season. The number 59 car, featured at the museum, was driven by Peter Gregg, Brian Redman and John Fitzpatrick, in the 24 Hours of Daytona in January/February 1976 and scored BMW’s second major endurance race win in the United States. It was campaigned in 1977 and 1978 by Kemper Miller when it scored several more wins. Today this car is owned by Kevin Ladd and cared for by Jack Deren, who has a long history with the car.
The display of BMW automobiles at the museum will feature the marque’s most renowned prewar model, the BMW 328. The 328 dominated the racing scene in the late 1930s and early 1940s and will be shown both in road form as well as a custom-bodied 328MM, prepared for the Mille Miglia, one of the most vaunted endurance races of its day. The 1950s saw BMW produce such divergent models as the Isetta “bubble” car as well as the 507 Roadster, designed by Count Albrecht von Goertz. The exhibition will include the spiritual successor to the 507, the BMW Z8 which arrived in 2000 – 45 years after the 507.
For many, the car that put BMW on the map in the US was the 2002, which received wide-spread media attention, including a review in the April 1968 edition of “Car and Driver” entitled “Turn Your Hymnal to 2002”. The higher-performance 2002tii, introduced in 1972, will be featured.
Today, BMW M is widely recognized as the pinnacle of performance but in the 1980s, it was all new. One of the first M cars to arrive in the US was the 1988 M5. It was based on the second-generation BMW 5 Series Sedan and powered by 3.5-liter inline six similar to the engine used in the M1 super car.
The second generation BMW M5 stunned the racing world when the large four-door Sedan took to the track in the IMSA Super Car series… and won! A mate to the car that David Donohue drove to the 1994 Super Car Championship will be part of the exhibition.
The mid-1990s also saw the introduction of the second generation BMW M3, which will be featured. The BMW M3 took to the track in the US in 1995 and began an era of motorsports success that lasted for more than 15 years and spanned three generations of M3. In fact one of BMW M3 GTs, which competed in the American LeMans Series from 2009 – 2012, will also be on display.
BMW’s two-wheeled heritage will also be a key part of the exhibition. “BMW’s motorcycle heritage dates back even farther than its automotive heritage,” stated Peter Nettesheim, renowned BMW motorcycle collector, curator of the motorcycle portion of the exhibit, and operator of the Nettesheim Museum in Huntington, New York. In 2013 the company celebrates 90 years of BMW Motorcycles. In the 1920s BMW quickly earned a reputation for speed and reliability. The use of an opposing-twin “boxer” engine and shaft drive, unique in those early days, remains in use today on many models of BMW Motorcycles. The exhibit will feature three motorcycles from the 1920s including a 1925 R32, the first model, as well as a 1928 R63, featuring a 750 cc engine and a 1929 R62 Touring model which established BMW’s reputation for producing motorcycles ideally suited to long distance travel, a reputation that remains to this day. 1929 saw the first racing championships for BMW on two-wheels, a trend that continues to this day.
Also featured will be a 1931 R16 and a 1934 R11 with a stamped-steel frame. One highlight of the exhibition will be an unrestored military 1942 R12 found in a barn in France.
A 1955 R25/3 featuring a very economical single-cylinder engine is an example of a model best suited for a recovering post WWII Germany. Throughout its history BMW motorcycles have gained a solid reputation for authority use, even here in the United States. A 1969 R60/2 German “Polizei” police motorcycle will represent an earlier example.
BMW Motorcycles have been widely known for their two-cylinder engines, a legacy which continues to this day. A later example can be seen in the R100RT on display.
Innovation is every-bit a hallmark for BMW Motorcycles as it is for BMW automobiles. In the 1980s BMW gained a reputation for the performance and smoothness of its 4-cylinder motorcycle engines. In 1989, BMW became the first manufacturer to offer ABS brakes on a motorcycle. In the same year, BMW also introduced the K1, it was the most aerodynamic motorcycle on the road, which will also be seen in the exhibit. That innovation can be seen today with BMW’s first-ever super bike, the S1000RR.
About the Saratoga Automobile Museum
The Saratoga Automobile Museum is a not-for-profit education institution located in Saratoga Springs, New York and dedicated to preserve, interpret and exhibit automobiles and automotive artifacts. The Museum is open seven days a week from 10 AM to 5 PM from Memorial Day to Labor Day and closed on Mondays after Labor Day. For additional information, visit www.saratogaautomuseum.org