Volvo Trucks’ launch tour for the company’s new truck models outside Europe continues and recently it was the turn of South Africa. “We are glad to be able to offer our customers in South Africa the most modern and innovative Volvo line-up ever. This will sharpen our competitive edge in the area,” says Claes Nilsson, President of Volvo Trucks.
With the launch of its new truck models in South Africa, Volvo Trucks aims to strengthen its position in the area even further. “South Africa is an important market in Africa and an important platform for expansion in neighbouring areas too,” says Claes Nilsson.
The brand already has a strong position in the country. After its launch in 2010, the first-generation Volvo FMX quickly established itself as an attractive choice with South African customers. In fact, South Africa currently ranks number four among Volvo Trucks’ top FMX markets. “The Volvo FMX suits customers here, often working in mining and logistics operations and sometimes in very difficult road conditions. This creates a strong demand for truck uptime as well as for after sales support and service,” says Claes Nilsson.
The launch in South Africa is the second outside Europe following the introduction this spring of the new FMX and FM plus the launch of the new Volvo FH a year ago. The launch tour will now continue to the Middle East, Asia and South America.
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