A new special edition Fiat 500X has just been launched in London to celebrate the continuing successful partnership between Fiat Chrysler Motor Village UK and Fulham Football Club.

The special version of the popular Fiat SUV – the Fulham FC special Edition – features distinctive styling details, exclusive black, white and red paint finish and unique ‘FFC’ badging, along with a host of 500X standard equipment. It will be sold through Motor Village UK, Fiat Chrysler Automobiles UK’s flagship dealer.

A limited run of just 15 of this celebration range of cars will be built, designed exclusively for Fulham FC season ticket holders. The special cars will cost £21,365 OTR.

Available in two different styles – City Look and Off-Road Look – the car is based on the 500X Pop Star version, and includes among its standard equipment: alloy wheels, front fog lights with cornering function, rear parking sensors, climate control, six airbags, cruise control and 5-inch touchscreen with navigation, Bluetooth, USB and aux-in socket.

The SKYbet Championship football club is also holding a prize draw in which one lucky winner will get to drive a new Fiat 500X Fulham FC Special Edition for two weeks, with their keys being handed over by the team’s players. Signed footballs and shirts are also available as runners-up prizes.

“This is another excellent example of how we are teaming up with Fulham FC and its supporters,” says Fabio di Prima, managing director, Motor Village UK. “There’s the prize draw to win the limited edition 500X for two weeks, the chance to meet the players and the opportunity for season ticket holders to purchase the new car.

“Of course, if a non-season ticket holder would like to buy the Fulham FC Special Edition – or any other of our large range of Fiat Chrysler Automobiles cars – we would be delighted to sign them up!”

“It is important to us to ensure that our partners and supporters have a positive relationship, and being able to offer such a fantastic prize is a really tremendous way of highlighting that,” says Casper Stylsvig, chief revenue officer, Fulham FC.

“The limited edition 500X is really quite unique, so with an opportunity to win, plus an additional competition to meet the players, Motor Village really has excelled itself in giving added value to the Fulham fanbase which we are delighted about; good luck to all!’

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