IRVINE, Calif. (October 4, 2016) – Coming standard with exotic looks and an unrivaled driving experience, presale orders for the 2017 Mazda MX-5 Miata RF began last week with great fanfare for loyal Mazda customers and this week to the general public with the Launch Edition model.
Mazda North American Operations (MNAO) announced full pricing for the 2017 MX-5 RF this past weekend at “Miatas at Mazda Raceway,” the largest MX-5 owners event in North America. MSRP for Mazda’s latest model starts from $31,555.
In addition to the Launch Edition, the hardtop sibling of the 2016 World Car of the Year and World Car Design of the Year will come in tech-laden MX-5 RF Grand Touring and harder-edge MX-5 RF Club trim levels and will be available with a SKYACTIV-DRIVE six-speed manual transmission or six-speed automatic in either trim level.
While most features of the MX-5 RF are carryover from soft top models, there are a few additions for 2017 that will separate the Retractable Fastback from its cloth-covered sibling, including a 4.6-inch full-color TFT gauge and the availability of Machine Gray Metallic paint in substitution of Meteor Gray Mica that is available on the soft top. For 2017, all MX-5 Club models will come standard with Blind Spot Monitoring and Rear Cross Traffic Alert, regardless of their roof option. Previously, these features were available only on MX-5 Grand Touring models.
All MX-5 RF models come with a seven-inch MAZDA CONNECTTM touchscreen infotainment system that integrates audio, SiriusXM and HD Radio, phone and diagnostic functions that can also be used via Commander control knob or voice commands as well as a nine-speaker BOSE® audio system with integrated headrest-mounted speakers, leather-wrapped steering wheel and shifter knob and LED headlights and tail lights. MX-5 Club models come with premium cloth seats with red stitching, a Bilstein suspension, front and rear black functional aerodynamic body extensions and a limited-slip differential in models equipped with the six-speed manual transmission.
MX-5 RF Club models equipped with the six-speed manual transmission can be further optioned with the Brembo/BBS Package that includes a front shock-tower brace; side sill body extensions; forged, lightweight BBS 17-inch wheels; and Brembo front brakes with wider brake pads for greater heat dissipation during spirited driving. The package also includes red-painted brake calipers.
MX-5 RF Grand Touring models feature heated leather seating surfaces, Adaptive Front-lighting System, High Beam Control and Lane Departure Warning.
The MX-5 RF Launch Edition, which started preorders with loyal customers on September 26 via MX5RFPreorder.com, will be the only available hardtop model with the hand-painted black top and premium Nappa leather interior for 2017 in the U.S. Launch Edition models also feature unique door sill plates and come with a serialized, custom-designed 42mm Tourneau MX-5 RF Launch Edition watch. Preordering for remaining MX-5 RF Launch Edition models is now open to the general public and is still available while supplies of the 1,000-car allotment last*.
MSRP for all models is as follows:
|MX-5 RF Club 6MT
|MX-5 RF Club 6AT
|• Brembo/BBS Package (6MT only)
|MX-5 RF Grand Touring 6MT
|MX-5 RF Grand Touring 6AT
|MX-5 RF Launch Edition 6MT
|MX-5 RF Launch Edition 6AT
|• Advanced Keyless Entry (Standard on 6AT and Launch Edition models)
Premium paint options:
|Soul Red Metallic
|Machine Gray Metallic
|Crystal White Pearl Mica (GT models only)
All three trim levels of the 2017 MX-5 RF—Club, Grand Touring and Launch Edition—are expected to arrive at dealers nationwide by early 2017.
PRODUCTION STARTS OF THE 2017 MAZDA MX-5 MIATA RF
HIROSHIMA, Japan (October 5, 2016) — Mazda Motor Corporation started production of the 2017 Mazda MX-5 Miata RF retractable hardtop (known as Roadster RF in Japan) yesterday at Ujina Plant No.1 near its global headquarters in Hiroshima. Production began with models bound for North American and European markets, where sales launches begin from early 2017. In Japan, the MX-5 RF will go on sale later this year.
An extension of the MX-5 family, MX-5 RF fully embodies the core value of “Lots of Fun” that has defined MX-5 throughout its 27-year history. This new two-seater sports car features a unique fastback design and offers an exhilarating open-air feel.
Production of the MX-5 reached 1 million units on April 22 this year. The model is highly acclaimed, boasting over 280 automotive awards from around the world, including being the first vehicle to win World Car of the Year and World Car Design of the Year in the same year at the 2016 New York International Auto Show.
Mazda will continue its efforts to enrich people’s lives through a variety of touchpoints, including the production of high-quality cars, and become a brand with which customers feel a strong emotional connection.
2017 MAZDA MX-5 MIATA RF LAUNCH EDITION PREORDER OPEN TO THE PUBLIC
IRVINE, Calif. (October 3, 2016) – Mazda North American Operations (MNAO) today announced the preorder for the 2017 Mazda MX-5 Miata RF Launch Edition is now open to the general public. With a majority of the MX-5 Launch Edition cars already spoken for by loyal Mazda owners, a limited supply is still available for customers to visit MX5RFPreorder.com to submit a $500 refundable deposit toward purchasing one of the remaining 1,000 limited-edition vehicles.
Deliveries of the MX-5 RF Launch Edition will begin in early 2017.
“The MX-5 RF Launch Edition has a personality all its own, and stays true to the legacy of pure driving pleasure,” said Robert Davis, senior VP, U.S. Operations, MNAO. “The preorder is a great opportunity for current and prospective customers to join us as we usher in a new era for the beloved roadster. This helps pave the way for when the 2017 Mazda MX-5 Miata RF makes its way to dealerships next spring.”
Pricing for the MX-5 RF Launch Edition starts at an MSRP from $33,850 for the SKYACTIV-MT six-speed manual and a MSRP1 from $34,925 for the six-speed automatic transmission. The special edition vehicle is based on the Grand Touring trim level of the 2017 Mazda MX-5 Miata RF. It features a Machine Gray Metallic exterior paint color and Auburn Nappa leather interior trim with a hand-painted black roof panel. No other U.S.-bound MX-5 RF model will have the black top or Nappa leather interior available for 2017, much less in the same vehicle.
The only option customers will need to select either the SKYACTIV-MT six-speed manual or a six-speed automatic transmission.
UK PRICING AND SPECIFICATION
- The all-new Mazda MX-5 RF Retractable Fastback on sale from the 4th March 2017.
- Priced from £22,195 to £28,995 the all-new Mazda MX-5 RF joins the award-winning MX-5 range.
- Limited to just 500 cars, the £28,995 Launch Edition features unique styling and equipment.
With production having started at Mazda’s Ujina Plant in Hiroshima Japan, the all-new Mazda MX-5 RF Retractable Fastback will go on sale in the UK on the 4th March 2017. With the first cars produced heading to Europe and North America, UK drivers will be able to get behind the wheel of Mazda’s exciting new MX-5 Retractable Fastback early next year.
With a limited run of just 500 cars, the six model range will be heralded by the flagship Launch Edition. Powered by a 160ps 2.0-litre SKYACTIV-G engine, the Launch Edition is marked out by its unique twin-tone roof, BBS wheels, black door mirrors and black rear spoiler. Available with a choice of free-of-charge Soul Red or Machine Grey metallic paint, it also comes with a Safety Pack as standard, while the exclusive feel continues inside with Alcantara trim and Recaro seats.
Designed to offer a new dimension of open-top driving fun, while at the same time staying true to the underlying principle of the previous generation MX-5 retractable hardtop, the all-new Mazda MX-5 RF’s ‘fastback’ styling gives it a unique appearance roof up or down, broadening the appeal of the world’s best-selling two-seater sports car.
As with the established Mazda MX-5 convertible, all models powered by the 2.0-litre 160ps engine feature a limited slip differential and 17-inch wheels; while Sport Nav models (and the Launch Edition) feature Bilstein dampers and strut brace to further enhance their dynamic set up. Plus, with the introduction of the £27,095 Sport Nav Auto, the current generation of MX-5 is offered with an automatic gearbox for the first time in the UK. Offered in both SE-L Nav and Sport Nav trim, RF’s powered by the 1.5-litre 131ps engine will arrive in dealerships in May.
Developed to deliver enhanced cabin comfort and a refined ride, while at the same time maintaining the agility, performance and driver engagement of the MX-5 convertible, the suspension and electric power steering parameters of the all-new Mazda MX-5 RF have been specifically tuned for the Retractable Fastback. In addition, a sound-absorbing headliner used in the front and middle roof panels combines with sound insulation around the rear wheel housings to deliver a significantly quieter cabin when the roof is closed.
“With the all-new Mazda MX-5 RF we freed ourselves from traditional ways of thinking and took on fresh challenges in order to create something new. Our aim was a convertible sports car with gorgeous fastback lines when the roof is closed and an exhilarating open-air feeling when open,” commented Nobuhiro Yamamoto, Mazda MX-5 Programme Manager.
The MX-5 RF’s retractable hardtop consists of front, middle and rear roof sections, and a rear screen. When the top is lowered the front and middle portions are stowed together, while the rear glass sits behind the seats, leaving the rear roof section in place to create a unique open-topped look, and a cabin feeling that combines a sense of open air freedom with the impression of being securely ensconced within the car.
On the Launch Edition the front and middle roof sections feature a piano black finish that contrasts with the Soul Red or Machine Grey metallic paint, which both use Mazda’s unique “TAKUMINURI” paint process to deliver glossy depth and nuanced shading that intensifies the contrasts between light and shadow with its high-density finish, giving the impression that the body was sculpted from a solid block of steel.
Building on the all-new Mazda MX-5’s award-winning design, the RF’s roof up style will set it apart when it arrives on UK roads early next year. A 5mm increase in roof height aside, the RF retains the same overall length, width and wheelbase as the MX-5 convertible, but thanks to gently downward slopping buttresses that tuck in at the sides to create a teardrop shape, the RF’s elegant fastback silhouette accentuates the MX-5’s dynamic and contemporary sports car proportions in a completely unique way.
“If we consider the convertible model to represent the purist of lightweight sports car appeal, the new Retractable Fastback epitomises a new type of MX-5 that aims to be a compact sports car with a natural charm that everyone will find beautiful,” commented Masashi Nakayama, Mazda MX-5 Chief Designer.
With pre-order now open, the all-new Mazda MX-5 RF will arrive in dealerships on the 4th March 2017 and promises to add another chapter in the MX-5 success story. Jeremy Thomson, Managing Director of Mazda Motors UK said, “We’re very excited about the arrival of the all-new Mazda MX-5 RF. It will add a unique and stylish model to our range, one that stands distinct from the MX-5 Convertible, yet retains all the award-winning driver appeal our sports car is famed for.”
Adding, “With over 120,000 sales since its launch in 1990, the UK has played a huge part in the MX-5 success story. The last generation of retractable hardtop accounted for a large percentage of MX-5 sales and we expect the all-new RF to continue that trend.”
All-new Mazda MX-5 RF pricing
|Mazda MX-5 RF 1.5 131ps SE-L Nav
|Mazda MX-5 RF 1.5 131ps Sport Nav
|Mazda MX-5 RF 2.0 160ps SE-L Nav
|Mazda MX-5 RF 2.0 160ps Sport Nav
|Mazda MX-5 RF 2.0 160ps Sport Nav Auto
|Mazda MX-5 RF 2.0 160ps Launch Edition
|Soul Red or Machine Grey Metallic Paint
|Nappa leather trim*
|Safety Pack (High Beam Control and Blind Spot Monitoring with Rear Cross Traffic Alert)**
|*Optional on Sport Nav models only.
**Optional on 160ps Sport Nav models only.
All-new Mazda MX-5 RF Specification
SE-L Nav 1.5 131ps
Black cloth seat trim
Climate control air-conditioning
7” Colour touch-screen display
Integrated navigation system
16” Alloy wheels
Body colour door mirrors
Additional on 2.0-litre 160ps engine
Limited Slip Differential
17” Gunmetal alloy wheels
Piano Black door mirrors
Sport Nav 1.5 -131ps (as above plus)
Heated black leather seat trim
Auto dimming rear-view mirror
Lane Departure Warning System
Adaptive Front lighting System
Smart keyless entry
Rear parking sensor
Premium Bose® sound system
16” Gunmetal alloy wheels
Piano black door mirrors
Additional on 2.0-litre 160ps engine
Bilstein Sport suspension
17“ Bright alloy wheels
Body colour door mirrors
Additional on Launch Edition
Twin tone roof
Alcantara pack including dashboard panel, gearshift boots, handbrake boots and door cards
Limited Edition numbering
Piano Black door mirrors
Piano Black rear spoiler
Free-of-charge Soul Red / Machine Grey Metallic paint
*The invitation to the preorder the 2017 MX-5 RF Launch Edition does not guarantee the successful purchase. Ordering opportunities for 2017 Mazda MX-5 Miata RF Launch Edition models will open to the general public on October 3, 2016, provided vehicle allotment does not sell out in the first week. Additional details for customer loyalty requirements for preordering can be found by calling the Mazda Customer Experience Center at (800) 222-5500 or visiting MX5RFPreorder.com for full details. MSRP does not include $835 for destination and handling ($880 in Alaska) or any additional taxes or fees. Dealers set actual sale prices.