IRVINE, Calif. (August 18, 2016) – Revolutionary and breathtaking to look at, yet simple and elegant in concept, the 2017 Mazda MX-5 Miata RF made its debut at this year’s New York International Auto Show with rousing acclaim. MX-5 RF was introduced with a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim with a hand-painted black roof panel, based on the Grand Touring trim level.

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the U.S. and destined for Mazda’s most loyal customers.

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public*. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available with many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level with the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at U.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.

Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

 

A NEW MIATA GENERATIONS POSTER SHOWS EVOLUTION OF MX-5

Minimalist Style Poster Free To Download From RealMazdaParts.com

A new Miata poster highlights the attributes of each generation of Miata, and it’s free to download from RealMazdaParts.com. The minimalist style poster combines the art of the Miata/MX-5 profile with details about each generation, from 1990 to 2016. The poster is also available as a computer background.

“Since the 2016 MX-5 won World Car of Year and World Car Design of the Year, we created this free download as a way to celebrate,” says Bob Cockerham, director of RealMazdaParts.com. “The poster combines the art of clean lines with specs from the first year of each generation. Print it out for free or just enjoy it on your computer.”

Mazda’s famous roadster has been demanding attention since its 1989 introduction at the Chicago Auto Show. With Fiat and MG having pulled out of the two seater market in the early 1980s, Mazda filled a void for drivers looking for a fun, agile, affordable ride.

The Miata was an immediate success, winning “best of” awards, from Car and Driver, Road & Track, andAutomobile Magazine. Publications touted its low base curb weight, nimble handling, and fuel efficient I4 engine. Over the years, the Miata has only gotten better. Base curb weight has stayed under 2500lbs, horsepower has increased, and 0-60 time has decreased. For the third generation, Mazda dropped the “Miata” moniker and began using MX-5. Whether it is called Miata or MX-5, Mazda’s legendary car continues to enjoy its reign as the best-selling two seat sports car in the world.

“Despite its evolution over the years, the Miata stays true to the original idea: offer everyone an affordable sports car experience,” says Cockerham. “In fact, when adjusted for inflation,a first generation Miata would have a base price of $25,450.07, making a base model 2016 MX-5 cheaper than the debut model.”

to download the poster or computer background for free. Visit http://www.realmazdaparts.com/blog/free-miata-evolution-poster-download