March 8 2013 saw the official inauguration at the Ferrari Museum in Maranello of the “Ferrari Supercar. Technology. Design. Myth” exhibition which includes the new LaFerrari, unveiled just a couple of days ago at the Geneva Motor Show, as well as all of the other limited edition special series cars that helped establish the Prancing Horse legend.

Opened by Chairman Luca di Montezemolo, “Ferrari Supercar. Technology. Design. Myth” retraces the story of all of the limited edition special series models built by Ferrari, starting with the 250 GTO, including an example of the 1964 version, and continuing with the 1984 GTO, the F40, the F50 and the Enzo, all the way up to the new model which has been named the LaFerrari as it epitomises the sweeping excellence for which the Maranello marque is renowned. Parallel to the limited edition road cars will be the Formula 1 cars that inspired Ferrari’s design in various eras, as well as special track and competition-oriented models, such as the GTO Evoluzione, the F40 Competizione, the 599XX and the FXX.

A large section of the exhibition is devoted to the development of the LaFerrari, illustrating both its technical content and styling. The entire process from the car’s initial conception to the approval of the final car is traced, in fact, and visitors also have the opportunity to see two full-scale models in addition to the various stages the car went through in its design and development


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