U.S. SALES JUMP 28.7 PERCENT IN DECEMBER
CT6 PRESTIGE SEDAN AND XT5 CROSSOVER MODELS LAUNCH IN EARLY-2016
Driven by sharp increases in the U.S. and China, Cadillac global sales increased 24.5% in December. Cadillac completed 2015 with global growth of 7.5%, an increase of more than 19,000 for a total of 277,868 luxury vehicles.
“Cadillac’s global expansion is building momentum, driven by increasing product substance and disciplined growth strategies,” said Cadillac President Johan de Nysschen. “Not only did volume grow, but Cadillac’s transformed products earned higher transaction prices from customers, driving lower inventory levels. This creates a strong foundation for our two all-new products launching in the first half of 2016 – the CT6 prestige sedan and the XT5 luxury crossover.”
Cadillac launches the range-topping CT6 sedan in the first quarter of 2016, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.
In December, Cadillac sales rose in all major international markets, led by a 28.7% increase in the U.S. Cadillac’s ATS sport sedan and coupe, and SRX crossover product lines both set annual sales records. The ATS product line totaled 63,049 units in 2015, an increase 35%. The SRX totaled 99,397, for an increase of 13.3%. In the U.S. market, SRX rose 43% in December and 24% for the calendar year.
In China, Cadillac’s second largest market, sales increased 17% in 2015. Cadillac recorded annual increases of 16.2% in Canada, 19.6% in the Middle East, 27.7% in Mexico and 75.8% in South Korea.
The average transaction price of a new Cadillac topped $51,000 in the U.S. in 2015, second highest in the industry among all full-line luxury brands. Strong demand in the U.S. has driven inventories below the 50-day level, as the brand prepares to launch two new product lines in the first quarter of 2016.
Production of the new CT6 in the historic Detroit-Hamtramck Assembly Plant commences in February, establishing a new top of the Cadillac range. Concurrently, the first-ever XT5 is being prepared for production at a newly commissioned line in Spring Hill, Tenn. The arrival of this sophisticated new crossover entry enables Cadillac to be well positioned to exploit the strong global demand for midsize luxury crossover vehicles.
Cadillac sales in key regions appear in the table below.
|GLOBAL SALES BY PRODUCT LINE|
|GLOBAL SALES BY COUNTRY|
|EU & Russia||286||186||53.8||1,748||1,670||4.7|