• UK families could save up to 65% off fuel bills by switching to electric
  • Low running costs and safety are top priorities when choosing a family car
  • Expert anthropological study shows that families could save up to £2,600≠ each year by making the switch to an electric car

LONDON, 20th May 2015: Families could cut as much as 65 percent off monthly fuel bills by making the switch to electric. This equates to a saving of £22† each month, for the average UK family.

Equivalent to a family meal, a trip to the cinema or new clothes; the extra cash may well tip the balance when it comes to picking the next family car; according to a recent study by Nissan.

The UK families surveyed rated low running costs and safety as the top priorities when selecting a family car; far ahead of considerations such as comfort or performance.[1]

The findings, part of an expert study commissioned by Nissan to look at electric vehicle (EV) ownership and the role of the family car, surveyed motorists with children across the UK.

Nissan engaged renowned anthropologists, Stripe Partners, to assess the everyday realities of electric vehicle ownership in the context of the demands and dynamics of subject families from the UK, the largest market in Europe for the Nissan LEAF in 2014. Inthe UK, the Nissan LEAF clocked up 4,051 sales last year, more than doubling the volume sold in 2013 becoming the largest market in Europe for the Nissan LEAF.[2]

And it’s easy to see why; one of the participants, Martin Brady from Dorridge, UK claimed to have saved £2,600 since adopting the Nissan LEAF as the family’s primary mode of transport. He said: “I’d be surprised if it costs me much more than a fiver (£5) a week. I mainly charge at work.”

As many as 89 percent of LEAF drivers charge overnight at home, benefiting from a cost per km of just three cents or less†. This leads to ample savings for the average family, money which is being redeemed against a wide range of items, from solar panels to home improvements‡.

The first detailed study of its kind into family motoring, the findings showed that all-electric vehicles such as the Nissan LEAF are no longer viewed as the “second car” having quickly become the primary family vehicle.

Shanaya Shah from Borehamwood in Hertfordshire, UK, said: “Initially, we had bought the Nissan LEAF as a second car, but due to its low operating costs and impressive range the LEAF has really proven itself and has become the main family car.”

Commenting on the research, Jean-Pierre Diernaz, Director of Electric Vehicles for Nissan in Europe, said: “As fuel prices continue to fluctuate right across Europe, there’s one thing customers can be certain of – electric cars are incredibly economical.”

He continued: “We’ve seen more and more drivers become disillusioned by the price of motoring in recent years, and this trend will continue unless more families make the switch to electric vehicles.”

The Nissan LEAF is the world’s best-selling pure-electric vehicle amassing approximately 177,000 sales since its launch in 2010. To date, Nissan LEAF owners have covered more than one billion all-electric kilometres.


All figures, unless otherwise stated, are from YouGov Plc.

* Total sample size was 5,568 commissioned in UK (1,033), Germany (1,010), France (1,003), Italy (1,012), Spain (1,005) and Norway (505). The sample is of adults who have one of their children living at home with them and access to a car in each country. An even weighting was applied to each country to find a ‘European Average’. Fieldwork undertaken 29th October – 06th November 2014

† Based on a Nissan Note 1.5dci costing £34.54 a month (£8.64 a week) versus £12.06 (£3.015 a week) in the LEAF; diesel prices correct as of 22/04/15 and calculated over an average distance of 208km per week travelled. Totals based on Nissan’s Global Data Center (GDC) as of 30.09.2014 (UTC).

≠According to a Nissan LEAF owner in the UK questioned by STRIPE Partners. Fieldwork was undertaken between 27th October – 7th November 2014

‡Survey completed by 76 current owners of the Nissan LEAF. Research undertaken by Nissan Motor (GB) Limited

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