2012 FOR MASERATI
In 2012, Maserati shipped a total of 6,288 cars, a 2% increase over 2011. In the U.S., shipments totaled 2,904 vehicles, representing the brand’s best volume performance in 8 years and confirming the U.S. as the brand’s number one market. For the second year, China ranked as the brand’s second largest market with shipments increasing more than 10% over the prior year to 930 vehicles. Excluding China, shipments in the Asia Pacific region were up 21% to 861 units. The Middle East registered the highest percentage increase, with shipments up 37% to 417 vehicles (304 in 2011). Performance in those regions more than offset significant declines in Europe, where shipments were down 30% over the prior year to 1,071 vehicles.
Revenues totaled 634 million for the year, up 8% over 2011 primarily due to higher sales volumes.
Maserati closed the year with trading profit and EBIT of 42 million (trading margin: 6.6%), in line with results for 2011. The positive impact of higher volumes and continued improvements in operating costs were offset by significant costs incurred during the year in connection with the production start-up of new models in 2013.