Maria Sharapova to represent Porsche
Stuttgart. Tennis megastar Maria Sharapova has taken on a new role: effective
immediately, the 26-year-old world class player will be representing the sports car
manufacturer, Porsche AG, as brand ambassador. The cooperation is initially signed for
three years and involves a global communications campaign. The athlete is already
very familiar with the vehicles from Zuffenhausen: as last year´s winner of the Porsche
Tennis Grand Prix in Stuttgart, Sharapova not only took home prize money, but also a
white 911 Carrera S Cabriolet.
Born in Russia and living in the United States, Sharapova has achieved victories at all
four Grand Slam tournaments in women’s tennis and she was ranked number 1 for a
total of 21 weeks.
“Maria Sharapova is an exceptional athlete. She combines top performance in her
sports with elegance and power. These are precisely the qualities that are embroiled in
our sports cars”, as Matthias Mueller, CEO of Porsche AG, explained in today’s
introduction of the partnership. According to Mueller it was not easy to find the right
person to be Porsche´s ambassador. “Maria Sharapova is the perfect choice. Her profile
and charisma are an ideal fit for Porsche. She is also highly respected around the world
and enjoys an outstanding reputation.”
“This is a really special day for me,“ said Sharapova. “I have had the privilege to be
associated with some of the best brands in the world, but now to be partners with
Porsche, is such an amazing honor,“ she explained during her presentation in Stuttgart.
For Porsche, the choice of Maria Sharapova as brand ambassador extends its longterm commitment to women´s tennis. The company sponsors the German women’s
national team, which competes as the Porsche Team Germany in the Fed Cup, and the
Porsche Talent Team Germany, which supports promising young players. “We are fully
committed to these activities for a long term. And with Maria Sharapova, we are now
extending our involvement in women’s tennis globally”, Mueller added.
Maria Sharapova was born in the Western Siberian town of Nyagan on April 18, 1987.
She moved to Bradenton on the Gulf Coast of Florida (USA), when she was seven
years old. Two years later she was accepted at the world-renowned Tennis Academy of
coach Nick Bollettieri. In 2004, at the age of 17, she won her first Grand Slam
tournament at Wimbledon, the third-youngest player ever. This feat was followed by
titles in the other three Grand Slam tournaments: U.S. Open 2006, Australian Open
2008, and French Open 2012. To date, Maria Sharapova has won a total of 28 singles
titles, including last year´s Porsche Tennis Grand Prix in Stuttgart, the WTA
Championships in 2004, and the silver medal at the 2012 Olympic Games in London.
Along with her involvement in the “Maria Sharapova Foundation”, she is also active as
ambassador of the United Nations Development Program.
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