CHRYSLER BRAND RETURNS TO ITS ROOTS AS THE QUINTESSENTIAL AMERICAN BRAND – UCONNECT DELIVERS ARRAY OF INNOVATIVE

 

2015 Chrysler Town & Country
2015 Chrysler Town & Country

 

2015 Chrysler 200
2015 Chrysler 200

 

2015 Chrysler 200
2015 Chrysler 200

September 2, 2014 , Auburn Hills, Mich. – Never before has the Chrysler brand experienced such high levels of awareness and consideration. And, with the brand’s all-new flagship now available at dealerships, and with plans to unveil another important, thoroughly refreshed vehicle later this year, “America’s Import” is clearly on a roll.

“Today’s Chrysler brand stands for quality, design, craftsmanship, performance and efficiency, innovation and technology, all at a very attainable price,” said Al Gardner, president and CEO, Chrysler Brand — Chrysler Group LLC. “We’re returning to our roots, the quintessential American brand — a brand that plays at the heart of the mass market, with world-class products that play in all the volume car and people mover segments.”

The proof is in the pudding.

Since 2009, Chrysler Town & Country sales are up 45 percent.

Sales of the 300 are up 50 percent from 2009, and the vehicle has more than 10 percent market share of the full-size car market.

In the mid-size car segment, since replacing the Sebring sedan in 2010, Chrysler 200 sales are up almost four-fold, gaining four full points of share in this highly competitive segment. The Chrysler 200 sedan was the top-selling car for Chrysler Group LLC for the last two years. Awareness and consideration for the brand has increased significantly. Chrysler brand loyalty has improved seven points, or 23 percent over the last three and one-half years. And, since 2009, sales have increased 56 percent to over 350,000 units annually.

That’s all before the all-new, beautifully appointed flagship 2015 Chrysler 200 mid-size sedan arrived in dealer showrooms. 

All new from the ground up, the 2015 Chrysler 200 debuts a beautiful exterior design featuring the new “face” of the Chrysler brand – a thoughtful, exquisitely crafted interior and an exceptional driving experience, complements of a segment-first nine-speed automatic transmission and the Compact U.S.–wide (CUS-wide) chassis. With the choice of two world-class engines, an innovative all-wheel-drive system, available Sport mode and paddle shifters for an engaged driving experience, and highway fuel economy of 36 miles per gallon (mpg), the all-new Chrysler 200 makes the commute something drivers will look forward to.

Beginning in the fourth quarter, the 2015 Chrysler 200 models will feature engine stop-start (ESS) technology, an emission-lowering and fuel-saving feature on 2015 Chrysler 200 models powered by the 2.4-liter MultiAir2 Tigershark I-4 engine.

“Chrysler is a brand that strives to be ‘ambitious American ingenuity,’ striking the perfect balance of substance and style,” Gardner said. “Chrysler is the mainstream American brand – designed to take on the competition, selling cars and family people movers, yet differentiating itself from other mass market brands through design, innovation and technology and interior craftsmanship.”

In the full-size segment, Chrysler plans to launch a thoroughly refreshed 300 and 300c later this year. They will be shown for the first time in Los Angeles in November, and will be in dealerships early in the first quarter of 2015.

Until then, consumers will still be able to purchase 2014 models, from the Chrysler 300, to the John Varvatos edition, to the 300 SRT. Be it V-6 or V-8, rear-wheel drive or all-wheel drive, there’s a 300 for everyone.

Then there’s the stalwart Chrysler Town & Country minivan.

For 2015, the Town & Country adds models on both ends of the spectrum, for consumers to choose from.

The 2015 Town & Country Platinum features a luxurious interior environment with Nappa premium leather on all three rows of seating, dual-screen Blu-ray DVD system, power sunroof, and memory seats and mirrors. Also new for 2015 is the Town & Country LX — starting under $30,000 — which offers customers a number of creature comforts that come standard at a great price, including power sliding doors, power liftgate and 17-inch aluminum wheels and leather-trimmed seats and class-exclusive Stow ‘n Go seating.

It all adds up to a significantly changing, formidable lineup – one that will only grow and prosper moving forward.
 
“We will strive to be consistently flawless, and set new standards with every model, giving consumers the best features and options in every stunning vehicle we make, all at a price point they can afford. We are Chrysler. We are America. We build cars and people movers that consumers will be proud to have in their driveways. We are ‘America’s Import.’”

 

UCONNECT DELIVERS AN ARRAY OF STATE-OF-THE ART, INNOVATIVE AND EASY-TO-USE FEATURES AND SERVICES FOR 2015

September 2, 2014 , Auburn Hills, Mich. – 2015 Chrysler Group vehicles will allow customers to stay connected to the information they want and need while remaining focused on the road. Each vehicle comes equipped with a Uconnect system, which can provide drivers with a range of available communication, navigation and entertainment features or connected services.

Consumers can choose the Uconnect system that suits their individual needs. Drivers have the ability to make handsfree phone calls, receive turn-by-turn directions as they navigate to their location or stream Internet radio. Car and truck buyers have a variety of options to choose from, including:

Uconnect communication features: 

  • Handsfree calling: Simply push a button to receive an incoming phone call, or use your voice to place an outbound call.
  • Voice-text reply: Once a compatible mobile phone is paired to the Uconnect system, drivers can also reply to a text message using 18 predefined messages

Uconnect entertainment features: 
Drivers can enjoy music and information with a variety of entertainment options, which include:

  • AM, FM, HD or satellite radio
  • Bluetooth audio streaming
  • CD Player
  • USB
  • SD Card
  • AUX Port
  • Drivers can use the switches on the back of the steering wheel, their voice, the touchscreen display or knobs and buttons to control a bevy of entertainment options.

Uconnect Navigation features: 
Uconnect has partnered with the leaders in navigation to help ensure drivers know where they are, where they are going, and how long it will take to get there. Drivers have access to points-of-interest, well-designed maps and turn-by-turn directions that broadcast over the vehicle’s audio system. A Driver Information Display (DID) inside the instrument cluster also provides drivers with real-time, full color directions at a glance.

Uconnect Access: A suite of connected services

  • Explore the next generation of in-vehicle connectivity with an included 6 or 12-month trialin properly equipped vehicles. Uconnect Access offers a variety of services leveraged by abuilt-in data connection
  • Remote lock, unlock and start: Drivers can remotely lock or unlock their doors and start their vehicle from virtually anywhere in the U.S by using their smartphone or computer
  • 9-1-1 or Assist Button: Located on the rearview mirror, drivers can get connected to emergency service providers, roadside assistance dispatchers and vehicle information specialists
  • Yelp Search: Drivers looking for popular locations around them can use their voice to conduct a Yelp search
  • Voice texting: With the voice texting service, drivers can use their voice to send, or reply to, a personal text message
  • Wi-Fi Hotspot: Vehicle owners can transform their vehicle into a Wi-Fi Hotspot on-demand for a day, week or month so passengers can check e-mail or browse news sites

Uconnect Access via Mobile: 
With an included five-year trial, Uconnect Access Via Mobile is an extension of Chrysler Group’s Uconnect Access that allows customers to enjoy their personal Internet radio accounts and stream audio content using their own mobile device data plans. The result: a truly personalized listening experience.

Uconnect Access Via Mobile seamlessly brings four popular Internet radio apps into the vehicle:

  • Aha by Harman
  • iHeartRadio
  • Pandora
  • Slacker

SiriusXM Radio
Customers purchasing any new 2015 Chrysler Group vehicle equipped with satellite radio receives
a one-year subscription to the SiriusXM service with access to the premium programming lineup, including every NFL game, Howard Stern, every NASCAR race, Oprah Radio and MLB Network Radio, plus access to SiriusXM Internet Radio of smartphone and other connected devices, as well as online at siriusxm.com.

SiriusXM Travel Link and Traffic
Drivers using SiriusXM Traffic and SiriusXM Travel Link have access to a suite of services that include:

  • Traffic speed: Color-coded roads on your navigation screen show traffic speed in major metro areas
  • Accidents, construction and road closures: Receive traffic alerts, including accidents, disabled vehicles, construction, and road closures.
  • Alternate route guidance and mapping: In-vehicle navigation systems and detailed traffic data allows drivers to choose alternate routes and receive updated directions to avoid congested roads
  • Fuel prices: Get detailed information on fuel prices and the ability to sort by lowest price, fuel type, distance or brand names
  • National weather information: Receive coast-to-coast weather data, including current conditions, five-day forecasts, and weather maps
  • Sports scores: In-game and final scores, as well as weekly game schedules, for world-class professional sports and college programs
  • Movie listings: Detailed local movie theater listings, including start times and ratings

Control your Uconnect system, features and services your way

The intuitive controls on your Uconnect system are easy to find and easy to use and help keep you focused on the drive – serving you the information you need, when you need it. Drivers can control their Uconnect system their way, using the touchscreen display, steering wheel-mounted controls, voice recognition technology or traditional knobs and buttons.
  • Steering-wheel audio controls: Change from FM to satellite, from one channel to another, adjust the volume or change music tracks without ever taking your hands off the wheel. Rocker-switch buttons are mounted where your fingers rest on the backside of the vehicle steering wheel
  • Touchscreen displays: Control navigation, entertainment, climate, and phone from one place. View album art and artist information, weather, or street maps and points of interest
  • Voice Command: The available Uconnect Voice Command is a voice-activated communication system that allows drivers to operate their mobile phone, music and navigation system handsfree to stay focused on driving. When a compatible Bluetooth mobile phone is initially connected to the system, the phone book within a mobile phone is automatically downloaded, synchronizing as many as 5,000 phone book entries, which can then be selected by simply saying a contact name. The feature also allows drivers to switch radio modes, tune to SiriusXM Radio, AM, FM and HD and request real-time information, such as fuel prices, from the available SiriusXM Travel Link using natural voice commands. The handsfree option promotes driver focus, freedom, value and flexibility.
Bluetooth-equipped cell phones also feature Message Access Profile (MAP) with advance text-messaging that:
  • Announces receipt of a text message
  • Audibly identifies sender
  • Reads the message
This industry-first voice recognition system uses the embedded connectivity to access cloud-based voice-recognition and enable advanced text messaging, which converts the spoken word into verbatim text messages. Communication is limited only by the user’s vocabulary.
Visit DriveUconnect.com to learn more about specific Uconnect systems, features or services available in the 2015 Chrysler Group vehicle lineup.
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