SSANGYONG CELEBRATES ITS DIAMOND ANNIVERSARY WITH TWO SPECIAL EDITIONS
SsangYong is the oldest and fourth largest automotive manufacturer in Korea, and its origins can be traced back to 1954. Since then it has had associations with a number of other well-known automotive brands including Mercedes-Benz, Daewoo and SAIC, which now owns MG. Today it is backed by the engineering conglomerate Mahindra & Mahindra, which vies with Tata as India’s largest automotive producer. SsangYong – the name meaning double dragon – has always specialised in producing 4x4s, and today that also includes sports utility vehicles (SUVs) and multi-purpose vehicles (MPVs). Its proposition is to offer customers real value, both in terms of price, but also in terms of the size of car and equipment levels included.
The brand first arrived in the UK 20 years ago, and to celebrate 60 years of vehicle production, SsangYong is introducing two special limited editions, one based on its popular Korando crossover and the other on the Rexton W 4×4.
60th anniversary edition Korando
The Giugiaro designed Korando is already noted for its great value, high level of equipment, interior space and 2 tonne towing capability – the Korando SE won The Caravan Club Towcar of the Year Award 2014 for vehicles under £16,000 – and has also recently been given a makeover inside and out, as well as enhanced driving refinement.
Externally, the front received an all-new treatment that includes a slimmed down, black mesh radiator grille, contemporary projection headlights and LED daytime running lights, while the interior was given a significant re-design that included a completely redesigned dashboard. Great advances in reducing NVH (noise, vibration & harshness) were also made.
The new Korando is powered by a modern yet well-proven 2.0-litre Euro 5 turbo diesel engine.
Based on the four wheel drive Korando ELX4, this special edition adds 18″ diamond cut wheels, an electric sunroof, rear spoiler and chrome detailing, and is completed with a pearl white lily metallic paint finish. Available in either manual or automatic, it is priced at £21,245 and £22,745 respectively.
60th anniversary edition Rexton W
Built on a steel ladder chassis and with a 3 tonne towing capacity, the new SsangYong Rexton W is a serious off-roader and tow-car, yet with all the equipment and creature comforts expected of an urban cruiser.
Powered by SsangYong’s own 2.0 litre Euro 5 turbo charged e-XDi200 diesel engine offering a level of performance and NVH control that has already been tested, proven and praised in the marketplace. Delivering maximum power of 155ps/4,000rpm and maximum torque of 360Nm/1,500-3,000rpm, it is designed to provide low end torque whatever the conditions on or off road.
Noted for being an extremely competent off-roader, Rexton W uses a body on frame construction for maximum strength – the accepted approach for a ‘proper’ off-roader – and features double wishbone and coil spring suspension to the front, and a five link rigid axle with coil springs at the rear.
Taking the Rexton EX specification, this special 60th anniversary edition adds front parking sensors, an electric sunroof, heated seats front and rear, a power adjustable passenger seat, DAB sat nav and finished in pearl white lily metallic paint.
Available with either 6-speed manual or 5-speed Mercedes-Benz T-Tronic automatictransmission, it has a retail price of £25,995 or £27,495 respectively.
5 year limitless mileage warranty
All models in the SsangYong range are covered by a best-in-class 5 year limitless mileage warranty. Designed to be totally transparent and give customers complete peace of mind, ‘limitless’ means just that: not a maximum mileage condition that some brands impose in their small print. All the major mechanical components are covered including wheel bearings, suspension joints and bushes, steering joints, shock absorbers and even the audio system. Wearable components such as clutch discs and brake friction materials which could have their life reduced by poor driving are covered for one year or 12,000 miles, and the battery and paintwork for three years.
SSANGYONG – THE FIRST 60 YEARS: 1954 – 2014
SsangYong is the oldest and fourth largest automotive manufacturer in Korea.
Its origins can be traced back to 1954, since when it has had associations with a number of other well-known automotive brands including Mercedes-Benz, Daewoo and SAIC – which now owns MG. Today its future is secure, thanks to a 73% stake from the Indian engineering conglomerate Mahindra & Mahindra, which vies with Tata as India’s largest automotive producer. The brand first arrived in the UK in 1994 with the Musso.
SsangYong – the name means double dragon – has always specialised in producing 4x4s, and today that also includes SUVs (sports utility vehicles) and MPVs (multi-purpose vehicles). Its proposition is to offer customers real value, both in terms of price, but also in the size of car and equipment levels. Cars sold in the UK come with a market-leading five year limitless mileage warranty.
While in the past the company has utilised technology from other producers, notably Mercedes-Benz, today SsangYong designs and manufactures its own key components including state of the art high-technology engines.
The brand really started developing modern four-wheel drive vehicles for the world market in the 1980s with a range that included first generation Korando and Musso in the early 1990s. These were strong and dependable cars, and established the DNA of future product development. Since 2000, further new models such as Rexton, Kyron and Korando have helped position SsangYong as a leader in the SUV market, while giving Korea its own complete SUV product range.
In September 2010, the third iteration of Korando was presented to the world’s media, and represented a major step change for the brand. This contemporary looking C-segment crossover was designed by Giugiaro, the celebrated Italian automotive designer, while also embracing monocoque construction for the first time, marking Korando as a signification product departure for SsangYong.
Looking into the near future, the company will launch an all new B-segment car, currently code named X100. Various iterations of this have been shown at recent international motor shows, the most recent being its XLV concept at Geneva in March. This product line, which is being jointly developed with Mahindra, will spawn long and short wheel base derivatives.
SsangYong is ambitious and keen to gain an increasing share of the global market, and with the new Korando together with other new models in the range is now exporting to China, the largest market in the world, and in increasing volumes to Russia. Western Europe and especially the UK are very significant markets, while further growth will come from India and Africa in partnership with Mahindra, as well as Central & South America and Eastern Europe. There is now a network of over 1,000 sales outlets around the world in over 90 countries.
The headquarters for SsangYong Motor Company is in the Gangnam district of Korea’s capital, Seoul, and its principal vehicle manufacturing plant is at Pyungtaek which has the capacity and latest technology to produce 240,000 cars a year.
Historical timeline
1954 – Ha Dong-Hwan Motor Workshop
SsangYong was initially established as Ha Dong-Hwan Motor Workshop in 1954. The company started by producing trucks, buses and special purpose vehicles, many for export.
1974 – Shinjin Jeep
Co-founded Shinjin Jeep and developed both hard and soft top Jeeps.
1977 – Donga Motor
In 1977 the company, known at that time as Ha Dong-Hwan Motor Co changed its name to the Donga Motor Co Ltd.
1984 – Acquired Geohwa
In 1984 the company took over Geohwa Co and with it the name Korando, derived from ‘Korando Can Do’.
1986 – SsangYong
In 1986 the SsangYong Group acquired the company and subsequently all vehicles were given he SsangYong name.
1991 – Mercedes-Benz partnership
In 1991 SsangYong formed a strategic alliance with Daimler-Benz. This allowed SsangYong to develop products using Mercedes-Benz technology.
1993 – Musso
The first vehicle launched using Mercedes technology was the large SUV, the SsangYong Musso.
1996 – Korando 2
The ‘new’ Korando was launched to compliment the SsangYong Musso and featured several engine options including both petrol and diesel.
1997 – Daewoo
Daewoo bought a majority stake in SsangYong and subsequently vehicles such as the Korando and Musso were sold under the Daewoo brand name until 2001.
2001 – Rexton
The first generation Rexton was launched, and continued to utilise Mercedes-Benz technology. Rexton furthered SsangYong’s reputation for producing competent off-roaders.
2004 – SAIC & Rodius
In 2004 SsangYong merged with the Chinese company, Shanghai Automotive Industry Corporation (SAIC). 2004 also saw the company launch a large seven seat MPV for the first time with Rodius.
2011 – Mahindra & Mahindra & new Korando
Mumbai based Mahindra Motor Co, India’s largest maker of utility vehicles acquired SsangYong. 2011 also saw the launch of the third generation Korando, SsangYong’s first car to use monocoque construction and its own in-house designed and manufactured 2.0 litre diesel engine.
2012 – Korando Sports
Launch of Korando Sports pick-up which brought a new level of refinement and car-like handling to the utility pick-up market.
2013 – Turismo
Launch of Turismo, a much updated and improved version of the seven seater Rodius, now with the 2.0 litre diesel engine and more contemporary styling.
2014 – Rexton W
Rexton W reached the UK in early 2014 with an all new look and now well proven SsangYong 2.0 litre diesel engine. Rexton W is set to build on its predecessor’s reputation as a tough, no-nonsense off-roader and tow-car.
2015 – X100
2015 promises to be another landmark year for SsangYong with the launch of X100, the brand’s first small B-segment crossover. Engineered in partnership with Mahindra and powered by an all-new family of SsangYong designed 1.6 litre petrol and diesel engines, X100 will be the cornerstone of SsangYong’s future product development.
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