- Lexus year-on-year European sales rise by more than 25 per cent in the first half of 2014
- Fastest-growing premium brand in Europe this year
- Excellent sales momentum ahead of new NX crossover launch later this year
Lexus has recorded an excellent first half-year performance, with Europe-wide sales (including Russia and other eastern European markets) reaching 24,586 units, an increase of 25.4 per cent on the same period last year. The growth rate is well ahead of the premium market as a whole in the region, which increased by five percent.
In western Europe* the pace is even greater, with sales volume ahead by 33 per cent at 13,235 units in the same period.
The new IS, launched last year, was the top performer, with sales up nine-fold at 6,923, including 5,366 IS 300h hybrids.
The GS hybrid line-up also accelerated following the arrival of the GS 300h at the end of 2013, with sales up by 75 per cent to 1,290 units.
The significant sales growth sets a good foundation for further expansion of the Lexus range when the new NX, its first compact crossover model, joins the line-up later this year.
Alain Uyttenhoven, Vice President of Lexus Europe, said: “We are currently in the pre- launch phase for the brand new Lexus NX in the fourth quarter of this year and we are on track to exceed our target of 50,000 Lexus sales in 2014.
“We are aiming for further substantial growth next year, with NX representing about one third of Lexus deliveries in its first full year of sales.”
Lexus European sales performance by model, January to June 2014
|LEXUS – TOTAL||24,586|
|IS (including hybrid)||6,923|
|ES (including hybrid)||1,496|
|GS (including hybrid)||2,179|
|LS (including hybrid)||265|
|RX (including hybrid)||5,944|
* Western Europe includes: Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK