May 14, 2014 , Auburn Hills, Mich. – Laying the groundwork for the future of the Chrysler Brand, the all-new 2015 Chrysler 200 is making its way into dealerships and onto the road with a bang with more than 10,000 vehicle orders placed on the very first day the vehicle ordering system opened on Thursday, May 8, and more than 17,000 vehicle orders of the all-new 2015 200 have been placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders continue to roll in.

“The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC. “With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan.”

With a starting U.S. Manufacturers Suggested Retail Price (MSRP) of just $21,700 (excluding destination), the all-new 2015 Chrysler 200 is available in four different models:  the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.   With a segment-first standard nine-speed automatic transmission, electronic shifting with a rotary e-dial, an innovative available all-wheel-drive system that reduces parasitic losses with a disconnection rear axle, exceptional ride and handling characteristics and safety and security features typically found on vehicles that cost thousands of dollars more, the new 200 is a car drivers will enjoy driving. Consumers have a choice of two world-class engines, the 3.6-liter Pentastar V-6 engine which produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque and achieves a highway fuel economy rating of 36 mpg.  The all-new 2015 Chrysler 200 features an award-wining interior which is loaded with standard and optional features not found on other mid-size sedans including a clever center console with the most available interior storage space in the segment , sliding cupholders, multiple power outlets and a unique pass-through storage space accessible to both the driver and front seat passenger.

About the Chrysler 200
The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

March 22, 2014 , Auburn Hills, Mich. – Simple elegance, an exhilarating driving experience, state-of-the-art and easy-to-use technology and beautifully crafted, the all-new 2015 Chrysler 200 charts a new course for mid-size sedan customers who have earned a little luxury in their life, but demand value for their money.

The 2015 Chrysler 200 debuts a beautiful exterior design featuring the new “face” of the Chrysler brand – a thoughtful, exquisitely crafted interior and an exceptional driving experience, complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With the choice of two world-class engines, an innovative all-wheel-drive system, available sport mode and paddle shifters for an engaged driving experience, and estimated highway fuel economy of 35 miles per gallon (mpg), the all-new Chrysler 200 makes the commute something drivers will look forward to.

The all-new 2015 Chrysler 200 offers the most available safety features in the mid-size sedan segment, and state-of-the-art, easy-to-use technology that keeps drivers and passengers connected. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700 (excluding $995 destination) the all-new 2015 Chrysler 200 is a sedan that customers will be proud to own, at a value they will appreciate.

“The all-new 2015 Chrysler 200 will be the new benchmark for mid-size sedans with an exceptional driving experience, fuel economy of up to 35 mpg highway and exquisite craftsmanship,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC.  “The all-new Chrysler 200 lays the groundwork for the future of the Chrysler Brand with a timeless, elegant design; clever functionality; a standard nine-speed automatic transmission; a class-leading all-wheel-drive system; 60 safety and security features and a host of new technology drivers and passengers will value.”

The 2015 Chrysler 200 is designed, engineered and built, with pride, in Michigan. With a major investment of more than $1 billion, Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), once slated for closure, sports an all-new paint shop using leading-edge technology, a new, fully robotic body shop and an upgraded assembly area, setting the stage for the world-class craftsmanship found in the all-new 200.

Design
Inspired American design and beautifully crafted inside and out, the all-new 2015 Chrysler 200 transforms what customers expect in a mid-size sedan. The 2015 200 sedan showcases the new face of Chrysler, and incorporates timeless design cues that let the car tell the story.

Clean, expressive surfaces define the all-new 2015 Chrysler 200; it’s a timeless American design based on simple elegance. The 200 sedan, with its muscular yet soulful presence, embodies a strong, sculptured exterior that drivers will want to touch and feel. The restrained design is not ornamental or full of line work instead it showcases sensual lines and fluid surfaces, which highlight the coupe-like appearance.

The all-new 2015 Chrysler 200 debuts the new “face of Chrysler.” The grille and headlamps are integrated for the first time and the updated Chrysler badge has an emphasis on the wing, which is more defined. The signature light pipe or available full-LED daytime running lamps (DRL), LED fog lamps and standard LED tail lamps give the all-new Chrysler 200 a distinctive, recognizable look coming and going.

The Chrysler 200S model delivers an exclusive style – darker, more sinister – not found on other models in the lineup, or in the mid-size sedan segment. The 2015 Chrysler 200S model features gloss black trim and accent pieces rather than the standard bright trim. The exclusive design of the daylight opening (DLO) trim, the area surrounding the side windows, is gloss black – the 2015 Chrysler 200 is the only vehicle in the segment with this feature. Integrated dual exhausts are standard and the available 19-inch Hyper Black aluminum wheels complete the look. The more sinister appearance of the 2015 200S model complements the sportier driving experience the S model delivers.

The interior of the all-new 2015 Chrysler 200 sedan provides the “wow” factor. Exquisitely crafted with high-quality materials and attention to detail, the 2015 200 sedan’s interior is inviting and comfortable and rewards drivers and passengers on commutes as well as longer journeys.

Using four key principles – an emotional design impact, use of high-quality materials with honest material execution, state-of-the-art technology and clever storage features – and inspired by classic, thoughtful American design, the interior of the all-new 200 sedan is unequaled in the segment.

The all-new 2015 Chrysler 200 sedan features interior trim and materials that are well-crafted, pleasing to the eye, soft to the touch and comprised of high-quality materials. Attention to detail is paramount and attractive components offer world-class levels of fit and finish.

The striking interior color and trim combinations were inspired by celebrated American locations, such as 5th Avenue in New York City, Sausalito, California and Detroit.

A clever design for the center console, made possible by the state-of-the-art full electronic gear shifting with rotary shift knob, is beautiful as well as functional. A unique pass-through storage feature that the driver and front-seat passenger can both access is enabled by the rotary-dial electronic shifting, a segment first. A clever opening at the rear of the pass-through area allows wires and cables from items stored in the pass-through area to route directly to the hidden power supply located in the covered center console. The center console features innovative sliding cup holders with smooth, furniture-like movement, allowing drivers and passengers to use the space in a way that best fits their needs.

The all-new Chrysler 200 is loaded with state-of-the-art, high-tech features and amenities that will surprise and delight customers. The available 7-inch LED full-color instrument cluster allows drivers to receive information and feedback in the format they prefer, similar to an iPhone. A glowing bezel surrounding the instrument cluster gives off a distinctive, pleasing blue glow. The available screens show information such as real-time fuel economy, turn-by-turn navigation, compass, outside temperature, speed, time and other useful information. The display is easy to use and easy-to-read, which allows drivers to keep their hands on the wheel and eyes on the road.

The 2015 Chrysler 200 features the available award-winning Uconnect 8.4-inch touchscreen multimedia command center. It is attractive, intuitive and easy to use. Uconnect Access keeps drivers and passengers connected with helpful information such as fuel prices and movie listings. Voice-activated navigation, handsfree voice command and voice-to-text are some of the available features that allow drivers to keep their eyes on the road and hands on the wheel.

Attention to detail is prevalent throughout the all-new Chrysler 200, as no space was overlooked. Surprising details include a rendering of the City of Detroit skyline embossed on the rubber mat in the bottom of the pass-through storage of the center console.

Engineering
Exquisite style meets exceptional performance. The all-new 2015 Chrysler 200 sedan leapfrogs expectations in the mid-size sedan segment for comfort, ride and handling. Engineered to provide premium driving dynamics, improved fuel economy estimated at 35 mpg highway, a quiet cabin and an enthusiastic driving experience, the all-new Chrysler 200 delivers exceptional ride and handling characteristics for all roads and weather conditions.

A segment-first standard nine-speed automatic transmission and world-class engines, including the 3.6-liter Pentastar V-6 engine with a best-in-class 295 horsepower, add up to an enjoyable, spirited driving experience in the all-new 2015 Chrysler 200. An available, innovative, state-of-the-art all-wheel-drive system includes a “sport” driving mode and delivers excellent performance in all driving conditions. With a world-class architecture and leading-edge technology, the new Chrysler 200 is engineered to exceed customer expectations in every category.

The all-new 2015 Chrysler 200 is the world’s first mid-size sedan to feature a nine-speed automatic transmission, which comes standard. The benefits of the advanced-technology transmission are numerous, including an estimated highway fuel economy of 35 mpg when powered by the 2.4-liter MultiAir^®2 Tigershark I-4 engine. The addition of more gear ratios reduces the frequency of speed changes associated with upshifting and downshifting – fluctuations that thwart fuel savings and undermine the driving experience. The high-tech transmission dispenses power smoothly for elevated refinement. Such performance is made possible because the ratio steps between its gears are smaller than those of other transmissions.

Two world-class engine choices power the all-new 2015 Chrysler 200 sedan. The proven, award-winning 3.6-liter Pentastar V-6 generates a best-in-class 295 horsepower as well as 262 lb.-ft. of torque.

The new Tigershark 2.4-liter MultiAir2 four-cylinder engine produces 184 horsepower, 173 lb.-ft. of torque and delivers excellent estimated fuel economy of 35 mpg highway. The new standard Tigershark engine, that powers the all-new 2015 Chrysler 200, delivers fuel economy improvements of 13 percent, horsepower improvements of 6 percent and torque improvements of 10 percent compared with the outgoing four-cylinder engine.

A new available sport mode in the 2015 200 provides a spirited driving experience by modulating steering, throttle and shifting inputs, electronic stability control, Adaptive Cruise Control Plus and all-wheel drive for a driving experience customers will look forward to. The all-new 2015 Chrysler 200 is the first Chrysler Group mid-size vehicle to offer paddle shifters, enhancing the driving experience for the driver who wants to experience all the car has to offer.

The 2015 Chrysler 200 offers an available best-in-class all-wheel-drive system, which features a segment-first fully disconnecting rear axle that improves fuel economy by operating in front-wheel drive when all-wheel drive is not needed. The all-wheel-drive system features a one-speed power transfer unit (PTU) and uniquely disconnects and reconnects the rear axle – automatically and seamlessly – as needed and at any speed.  The disconnecting rear axle disconnects at both the PTU and rear drive module, which improves fuel economy by reducing parasitic loss when all-wheel drive is not needed.

Owners of the new Chrysler 200 will appreciate an innovative rotary e-shift dial that replaces the traditional console shifter. The rotary e-shift enables intuitive operation with a direct and confident feel. The convenient, center-mounted, easy-to-operate system provides total control of the sophisticated nine-speed transmission. This new design allows easy shifting and also yields space for more functional and usable storage in the center console.

The all-new 2015 Chrysler 200 is the first mid-size sedan to utilize Chrysler Group’s Compact U.S.-wide (CUS-wide) platform, the basis for smooth on-road performance. The new body structure, including laser-brazed roof welds, delivers increased torsional stiffness, resulting in a more connected driving experience.

The 2015 Chrysler 200’s chassis was engineered to deliver sporty European handling dynamics and steering precision with ride and comfort characteristics tuned for North American roads, resulting in excellent handling for the driver with maximum comfort for both the driver and passengers.

The exceptional balance of fun-to-drive dynamics, ride comfort and emergency handling is accomplished through the suspension bushing tuning and the exceptional body structure, including the front aluminum cradle, rear upper/under body structure reinforcement and superior suspension attachment stiffness.

The all-new 2015 Chrysler 200 is the most aerodynamic vehicle in its class, aiding improved fuel economy, on-road dynamics, and reduced noise, vibration and harshness (NVH). The quiet cabin is another positive factor in the superior driving experience.

Safety and Security
The all-new 2015 Chrysler 200 is a showcase of advanced safety and security technology, offering a comprehensive array of driver warning and assist systems and state-of-the-art occupant restraints. The 2015 200 offers the most available safety and security features in the segment with 60.

The new 2015 200 features multiple segment-exclusive features, which utilize sensing elements that leverage available ultrasonic, radar, camera and other technologies for a 360-degree view of the road. Segment-exclusive available features include:

• Adaptive Cruise Control-Plus: under certain circumstances and without driver intervention, can bring the all-new 2015 Chrysler 200 to full stop
• Full-speed Forward Collision Warning-Plus: a Chrysler Group first that provides autonomous braking and, under certain circumstances, slows or brings the vehicle to a full stop when a frontal collision appears imminent
• ParkSense Parallel/Perpendicular Park Assist: uses ultrasonic sensors to guide the driver into parking spaces. The perpendicular park assist function is a segment first.

Also unique to the 2015 Chrysler 200 is the segment-exclusive standard electronic park brake with SafeHold, which secures the vehicle if the driver opens the door and unlatches the seat belt while forward or reverse gears are still engaged.

Other standard and available features include electronic stability control, electronic roll mitigation, four-wheel anti-lock disc brakes, ParkSense rear backup sensors, ParkView rear backup camera, blind-spot monitoring, Rear Cross Path Detection and LATCH child seat anchors. In addition, the all-new 200 is constructed with approximately 60 percent advanced-technology steel, which contributes to a strong safety cage and robust crashworthiness.

World Class Manufacturing
World Class Manufacturing principles and an improved, upgraded assembly plant set the stage for a world-class vehicle – the all-new 2015 Chrysler 200 mid-size sedan.

The Sterling Heights (Mich.) Assembly Plant (SHAP), home of the all-new 2015 Chrysler 200, is the beneficiary of a $1 billion investment including an all-new state-of-the art paint shop and a new fully robotic body shop.

The all-new 1,000,000-square-foot body shop features fully robotic assembly for exact fit and finish and enable precisely crafted features, like laser-brazed roof and trunk deck lid joints and consistent fits on every car.

The all-new paint shop features state-of-the art technologies that offer customers a beautiful palette of exterior colors from which to choose while reducing costs and the environmental impact of the paint operations. The180-degree “rotisserie” rotating carriers ensure the best sealant coverage of all seams in the vehicle. Lasers check that the sealant is applied properly and in the right locations.

Fully robotic paint booths, enable world-class paint coverage for each and every vehicle. SHAP utilizes a powder primer paint system for the 2015 Chrysler 200, which saves cost and reduces the impact to the environment by utilizing 97 percent of all powder. This is achieved by recirculation of the powder. The all-new paint shop is a “clean” facility, rivaling clean lab environments with dust and contamination control for a better quality paint. Attention to detail ensures consistent, high-quality paint for every 2015 Chrysler 200.

New paint technologies enable tri-coat paints for a selection of beautiful exterior finishes.

The all-new 2015 Chrysler 200 competes in the mid-size sedan segment, one of the largest segments in North America, with more than 2 million sales annually. Roughly one of every six new vehicles sold in the United States is a mid-size sedan.

The 2015 Chrysler 200 is available in four different models in the United States and will arrive in volume in dealer showrooms in the second quarter, 2014. Customers can choose from the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.

The all-new 2015 Chrysler 200 sedan will offer consumers 11 different exterior color choices from which to choose: Velvet Red Pearl Coat, Lunar White Pearl Tri-coat, Phantom Black Pearl Tri-coat (late availability), Vivid Blue Pearl Coat, Crystal Blue Pearl Coat, Granite Crystal Metallic Clear Coat, Luxury Brown Pearl Coat, Billet Silver Metallic Clear Coat, Black Clear Coat, Bright White Clear Coat and Ceramic Blue Clear Coat (late availability).

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

May 14, 2014 , Auburn Hills, Mich. – Before they are shipped to dealers, shiny new 2015 Chrysler 200 sedans pass through the Sterling Heights Assembly Plant’s (SHAP) newly-added Quality Assurance Center in the final step of the vehicle’s exhaustive quality process.

Randomly selected vehicles are scrutinized each day in the first-of-its-kind Quality Assurance Center, which conducts quality audits and detailed technical measurements on more than 400 vehicle functions (such as heating, cooling, emissions, fit-and-finish), and houses a material laboratory staffed with an on-site chemist.

“We’re confident the 2015 Chrysler 200 will make a strong first impression with customers,” Doug Betts, Senior Vice President — Quality, Chrysler Group LLC, said. “The all-new sedan benefits from a significantly enhanced quality process at the plant that’s part of our commitment to World Class Manufacturing. Quality and customer satisfaction are part of everyone’s job.”

About one and a half years ago, team leaders at SHAP started analyzing and planning how they would build the all-new Chrysler 200. SHAP employees identified and implemented approximately 3,500 quality controls into the assembly process before the first customer vehicles were built.

“The goal is to design each workstation so it’s impossible to make a mistake,” Betts explained. “The best expert on how to error-proof a specific assembly job is the person who does it every day – that’s why it’s so important to have all workers engaged in World Class Manufacturing.”

While the primary objective is to prevent issues from occurring in the first place, the plant has increased the number of dedicated quality inspectors from 22 to 50 as an extra layer of protection for customers.

The all-new body and paint shops make SHAP one of the most versatile and flexible facilities within the Company, significantly enhancing the quality and consistency of each new car.

Like other Chrysler Group assembly plants, SHAP also constructed a state-of-the-art metrology center in preparation for the new vehicle launch. The metrology center is a high-tech laboratory with a clean room environment that allows engineers to find the root cause of any build variations – even when components appear perfect to the naked eye. The lab uses a complex set of fixtures, which mimic the body shop’s process, plus laser scanners and blue light fixtures to measure and create 3-D digital models. All of these tools are used to find and resolve any fit-and-finish issues before customer vehicles are built.

The attention to detail and quality controls at the plant represent the final steps in a quality process that begins with the inception of each vehicle program at Chrysler Group.

The Chrysler team conducts extensive research with current customers – and competitors’ customers – to set the vehicle targets for things such as performance, safety, fuel economy and quality. This includes the Company’s Perceived Quality Team that works with designers, engineers and suppliers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins. Customers make judgments on a vehicle’s quality the first time they see and touch a car, whether it’s at an auto show, dealership or neighbor’s driveway; the Perceived Quality team is tasked with making sure customers receive a strong first impression on the quality of the 200.

In final preparations for the market launch, a development fleet of 200 sedans undergoes testing, day and night, on all kinds of road surfaces, at high and low altitudes and through blizzard conditions, as well as dry, desert heat. All that testing adds up to more than 17 million validation miles, including tests done in Chrysler labs, at the proving grounds and on public roads.

Some of the most punishing tests take place inside the Chrysler Technology Center on the Road Test Simulator (RTS). It recreates the abuse vehicles endure at the hands of a 95th percentile customer – meaning a customer who drives the vehicle in more severe conditions than 95 percent of all drivers. The RTS recreates a wide range of on-road and off-road driving surfaces and puts a lifetime of wear-and-tear on a vehicle in one month’s time.

Continually improving its test methods, the 200 is one of the first Chrysler Group vehicles to be evaluated on the newly built Lateral Load Test Track at the automaker’s Chelsea (Mich.) Proving Grounds. The Lateral Load Test Track recreates the type of suspension stresses that a vehicle gets after years of hard driving on twisty roads that are more common in Europe. To validate the 200’s durability, development vehicles were run through the new track approximately 40,000 times, which simulates millions of rigorous miles and contributes to excellent long-term ride and handling characteristics.

Multimedia touchscreens and controls increasingly influence customers’ overall quality satisfaction. The award-winning Uconnect systems, available in the Chrysler 200, also receive thorough test drives as technicians work through an extensive checklist to validate the functionality and reliability of the system as well as how compatible it is with a wide variety of mobile phones, music players and other media devices.

The 2015 Chrysler 200 comes with a five-year/100,000 mile limited powertrain warranty and roadside assistance, in addition to three-year/36,000 mile bumper-to-bumper coverage.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

ALL-NEW 2015 CHRYSLER 200 NAMED A 2014 TOP SAFETY PICK PLUS BY THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

• The all-new Chrysler 200 mid-size sedan earns the highest possible rating in each of six Insurance Institute for Highway Safety tests that determine the vehicle safety rating
• Chrysler 200 mid-size sedan is loaded with a comprehensive array of 60 active and passive safety and security features including driver-warning/assist systems and state-of-the-art occupant restraints
• Approximately 65 percent of the 2015 Chrysler 200’s body structure consists hot-stamped, high-strength, advanced high-strength and boron steels for greater strength
• The all-new 2015 Chrysler 200 has a starting U.S. Manufacturer’s Suggested Retail Price of $21,700 (excluding $995 destination) and is available in dealer showrooms now