DODGE OFFERS HERITAGE COLOR FOR 2016 CHALLENGER AND CHARGER SRT
- Dodge continues to answer enthusiast demand with the latest heritage-inspired exterior paint color
- Dealers can begin ordering Go Mango immediately on Charger and Challenger SRT models
March 14, 2016 , Auburn Hills, Mich. – “Plum Crazy” purple, “B5 Blue” and “Sublime” green Dodge Charger and Challenger muscle cars have recently been streaming out of FCA US’ Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country.
Now, new for spring 2016 and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately.
Go Mango was first introduced by Dodge on the iconic 1970 Challenger. Following a limited production run in 2006 on specific Charger R/T Daytona models, and more recently featured on the 2016 Dodge Dart, the next generation of the legendary and limited-edition exterior hue combines orange and red tones into a high-impact color that showcases the legendary Dodge performance attitude.
“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiast customers what they want.”
Go Mango is now available exclusively on the following 2016 Dodge Challenger and Charger models:
- Challenger SRT 392 and SRT Hellcat – dealers orders open immediately
- Charger SRT 392 and SRT Hellcat – dealers orders open immediately
2016 CHALLENGER AND CHARGER SRT HELLCAT MODELS EARN EXCLUSIVE STRIPES, DODGE EXTENDS PLUM CRAZY PAINT
- All-new SRT Hellcat dual exterior stripe design adds even more Dodge attitude to 2016 Challenger and Charger SRT Hellcat models
- SRT Hellcat-exclusive dual full-length carbon-fiber pattern stripes provide a customized-from-the-factory look
- Dealers will start taking orders for Hellcat stripes in January 2016
- SRT Hellcat dual stripes have a U.S. Manufacturer’s Suggested Retail Price of $995
- Dodge is answering enthusiast demand for Plum Crazy exterior paint with an additional one-month run of the legendary and limited-edition high-impact hue
January 8, 2016 , Auburn Hills, Mich. – For more than a year, Dodge Challenger and Charger SRT Hellcat models — the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each — have stormed roadways and drag strips with acceleration blasts to 60 mph in the low 3-second range, generated more than 61 million sensational YouTube video views around the globe, enabled an entirely new generation of Dodge enthusiasts and now for 2016 have been rewarded with their very own Dodge performance stripes.
“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle lineup – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.
All-new SRT Hellcat stripes further Dodge brand’s instant personalization from the factory
Adding even more Dodge attitude for 2016, all-new dual full-length body stripes give Challenger and Charger SRT Hellcat models a factory-customized look. Finished with a carbon fiber pattern, the dual stripe design covers front and rear fascias, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood vent to emphasize both Challenger and Charger models’ functional yet aggressive design.
Ordering for the SRT Hellcat dual body stripe on these ultra-high performance Dodge Challenger and Charger models will start in January with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.
In addition, Dodge has unleashed the full color palette with the all-new SRT Hellcat dual body stripe to maximize Challenger and Charger’s full personalization potential. The color palette includes Bright White Clear Coat, Redline Red, Pitch Black Clear Coat, Granite Crystal Metallic Clear Coat, Billet Silver Metallic Clear Coat, Jazz Blue Pearl Coat, TorRed Clear Coat, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl Coat.
Plum Crazy extended for one more month of production
Given the exceptionally strong demand for Plum Crazy, the Dodge team is responding immediately to enthusiast demand and has extended the production of one of its most desired historic paint colors for the Dodge Challenger and Charger.
Initially, ordering for Plum Crazy was scheduled to end in December 2015. But exceptionally strong customer demand, plus the opportunity to pair this legendary high-impact hue with the new SRT Hellcat stripe, means dealers will be able to continue ordering the high-impact, highly popular color through January.
Since 1970, desire for this heritage hue continues to get stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Today, Dodge is offering Plum Crazy across the widest performance range of Challenger and Charger models ever, which includes:
2016 Dodge Challenger models:
- Challenger SXT Plus
- Challenger R/T, R/T Plus, R/T Shaker, R/T Plus Shaker, R/T Scat Pack, 392 HEMI Scat Pack Shaker
- Challenger SRT 392 and SRT Hellcat
2016 Dodge Charger models:
- Charger SXT (when equipped with 20-inch wheels)
- Charger R/T and R/T Road & Track, R/T Scat Pack
- Charger SRT 392 and SRT Hellcat
About the 2016 Dodge Challenger
The Dodge and SRT brands offer the most complete lineup of muscle cars in the market, including the 2016 Dodge Challenger SXT with its standard powerful and fuel-efficient Pentastar V-6 engine combined with the TorqueFlite eight-speed transmission that delivers 305 horsepower and an estimated 30 miles per gallon on the highway; the 2016 Dodge Challenger R/T with the high-torque 5.7-liter HEMI® paired with the TorqueFlite eight-speed or six-speed manual transmission; and the 6.4-liter HEMI Challenger R/T Scat Pack that delivers 485 horsepower and 475 lb.-ft. of torque with the TorqueFlite eight-speed or six-speed manual. The 2016 Dodge Challenger SRT 392 adds six-piston Brembo® front brakes, adaptive damping suspension and SRT Drive Modes to the same 6.4-liter naturally-aspirated HEMI powerplant while the Challenger SRT Hellcat with its 707 horsepower supercharged 6.2-liter HEMI V-8 engine is most powerful and fastest muscle car ever.
About the 2016 Dodge Charger
As the most successful four-door fastback-styled muscle car on the market, the aggressively styled 2016 Dodge Charger remains in a class of its own, delivering performance, technology and refinement thanks to its TorqueFlite eight-speed automatic transmission that is standard on every model – from the SE to the SXT, R/T, R/T Road & Track, R/T Scat Pack, SRT 392 and the SRT Hellcat. The 2016 Charger also offers a full range of fuel-efficient and powerful engine options, including the award-winning 3.6-liter V-6 Pentastar engine, which delivers up to 31 highway miles per gallon (mpg) on SE and SXT models; the legendary 370-horsepower 5.7-liter HEMI® V-8 on the R/T; the 6.4-liter HEMI V-8, which punches out a best-in-class, naturally aspirated 485 horsepower and 475 lb.-ft. of torque in the SRT 392 and R/T Scat Pack models and the 6.2-liter supercharged HEMI Hellcat V-8 engine. The Charger SRT Hellcat delivers ultimate performance with 707 horsepower, 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on street tires, making it the quickest, fastest and most powerful sedan in the world.