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HYUNDAI REACHES 100,000 40 MPG VEHICLE SALES FASTER THAN THE REST OF THE AUTO INDUSTRY
COSTA MESA, Calif., 07/07/2011
Fireworks commemorated an industry milestone this Fourth of July weekend as Hyundai sold its 100,000th vehicle achieving 40 miles per gallon highway fuel economy. Hyundai smoked the entire auto
industry, outselling all other automakers' 40 mpg offerings. Through the first six months, 29 percent of Hyundai's sales volume topped 40 mpg highway fuel economy – a number that rocketed to 40 percent in the month
of June.
Hyundai's "4 x 40" strategy includes four models that reach 40 mpg standard this year including the hot-selling Elantra, Sonata Hybrid and all-new 2012 Accent which just started to hit dealerships in
June. The fourth model – Hyundai's youthful and fun Veloster – will add a new spark to the fleet this fall.
"Hyundai aims to be the fuel economy leader and our '4 x 40' strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup," said John Krafcik,
president and CEO, Hyundai Motor America. "But we really see 40 mpg as a starting point. We committed to at least 50 mpg corporate average fuel economy by 2025 and remain the only automaker to set our sights so
high. Using a mix of technologies to improve the efficiency of our standard, internal combustion engine vehicles, combined with the smart application of hybrid technology, we believe we are on the right path."
Elantra ignited Hyundai's "4 x 40" strategy at launch in December 2010. The stylish, American-made sedan continues to set a torrid sales pace, 79 percent ahead of last year. Every 2011 Elantra sold
achieves 40 miles per gallon highway fuel economy with no special options or equipment required. Sonata Hybrid and Accent added reinforcements to the 40 mpg strategy, and both are just starting to reach dealerships
in volume. With Veloster still to come, Hyundai is positioned to grow its 40 mpg sales volume through the end of the year. Plans for additional fireworks are still in the works.
HYUNDAI AND MOTOZUMA HELP FIRST-TIME CAR BUYERS BUILD SAVINGS
06/14/2011
Hyundai Matches up to $500 of Motozuma Account Savings Towards the Purchase of a New Hyundai.
With the recent introduction of the 2012 Accent, Hyundai is making it easier for first-time car buyers to purchase an affordable, value-rich vehicle. Hyundai is continuing to offer industry-leading
value to consumers with the renewal of its partnership with Motozuma, a free social savings website where consumers can save money to be used for a down payment on a new vehicle purchase. Motozuma users can save
their own money or money they are gifted by family and friends.
Hyundai will continue to offer a dollar-for-dollar matching incentive up to $500 for a consumer that buys a new 2011 – 2012 Hyundai using their Motozuma account funds as a down payment. Hyundai
matches the dollars and Motozuma acts as the facilitator of the down payment at the dealership.
"We are very excited to have Hyundai as a partner for a second year," said John Morgan, president, Motozuma. "Their great vehicle lineup has been a perfect fit for our Motozuma savers, many of whom
have made their first vehicle purchase a Hyundai. The partnership has been a true win-win by creating value for Motozuma users and providing Hyundai access to future car buyers. We look forward to helping more
people save for, and save on, their next vehicle purchase."
Motozuma users are primarily younger, first-time car buyers. The site provides them with valuable educational and online tools to help them through the car buying process. Users can select the Hyundai
they are saving for, create a profile, set a goal, and send e-cards to their friends and family to solicit social giving.
"We are excited to help new car buyers purchase the Hyundai vehicle on their wish list," said Dave Zuchowski, executive vice president, National Sales, Hyundai Motor America. "First-time buyers are
savvier and smarter than ever and Hyundai is proud to offer them an impressive line-up of fuel-efficient, affordable, and stylish cars."
MOTOZUMA is a free social savings web site that helps consumers save for a down payment on their next vehicle. Motozuma.com provides its users an interactive, customizable platform to receive monetary
gifts from family and friends as well as save their own money towards their next vehicle purchase. The Motozuma Match Program allows partners, such as Hyundai, the ability to offer a dollar for dollar match on
Motozuma members' funds when they purchase a new vehicle. Motozuma was founded in 2009 and is headquartered in Chicago, IL. Motozuma.com
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