Maserati presents its most complete line-up ever in Frankfurt, introducing the restyled new Ghibli and…
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the GranTurismo, GranCabrio, Ghibli, Quattroporte and the new Levante SUV.
The full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand.
2014 was a very special year for Maserati as the company celebrated its centennial and, with 36,500 units delivered, a record number of vehicles sold.
Maserati S. p. A
Maserati is one of the most fascinating car production companies with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1 December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own.
The Maserati brothers adopted the symbol of the Trident, created by the artist of the family Mario Maserati and inspired by the famous statue of Neptune in Bologna, and made it the logo synthesising the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti.
Maserati has been part of the Fiat Group – now Fiat Chrysler Automobiles.– since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It can be found in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world. (In 1969 Enzo Ferrari sold 50% of the Ferrari stock to the Fiat Group, a share that rose to 90% in 1988. In 1997 Ferrari acquired 50% of Maserati and in 1999 took over full control of the company.)
Today the factory in Viale Ciro Menotti, Modena, and the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30 January 2013 in Grugliasco, are able to guarantee the highest technical and quality standards.
Maserati has a long and glorius history on the track - a history that is still being written today with the mighty MC12 race car currently dominating the FIA GT series.
Maserati SpA's home on Viale Ciro Menotti in Modena, Italy
Maserati has been based in the same facility on the same road, Viale Ciro Menotti, in Modena, Italy, since it moved from Bologna after the Orsi family took control in 1937. The original red brick factory, built in line with the industrial style of the day, is still the nucleus around which the new, modern plant has grown.
The factory facility covers more than 40,000 m² (43,349 m² to be precise). The entire factory was renovated from top to bottom in the late 1990's, and has become one of the most advanced low-volume assembly facilities in the world. However as part of that renovation the exterior facades of the original factory remained untouched, as they have been designated a historic landmark by the city of Modena.
Set opposite the original red brick hanger-style buildings is a soaring tower that is among the tallest in Modena which houses the company offices and a showroom. On the north side of the Headquarters is a large staff car park that has been artfully decorated with celebrated symbols from Maserati's past.
The production lines are entirely modernized to raise quality and production standards as well as to create more ergonomic assembly processes for the factory workers – visitors to the factory are amazed at how the bodyshells are raised or lowered and rotated and turned to provide the best access to the workers to the area of the car being assembled. There are now 26 workstations on the line on which the Quattroporte and GranTurismo are built.
This modern theme extends to the cells that house the test benches used for running in and testing the engines and cars. Every single car undergoes a thorough workout here before being released to the worldwide dealer network.
Clients taking delivery of their new Maserati at the factory have their car presented in the fabulous showroom designed by famed architect Ron Arad. With a soaring sculpture that evokes the oval of the Indianapolis racetrack, where Maserati took two wins, the showroom embodies the craftsmanship, artistic quality and technology that goes into each Maserati.
Open to the public, the showroom features the latest lineup of Maserati cars and also has a gift boutique stocked with the full line of exquisite Maserati merchandise.
Viale Ciro Menotti 322
The trident logo of the Maserati car company is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920 one of the Maserati brothers, artist Mario, used this symbol in the logo at the suggestion of family friend
Maserati North America
At its beginning Maserati North America launched with just 32 dealers. But due to the phenomenal growth of the brand the sales and service network has nearly doubled to 60 dealers representing Maserati in key marketplaces from Long Island in the east to Hawaii in the west, from Miami in the south to Calgary in the north.Maserati North America was founded in 2001 to lead Maserati's return to the United States and Canada. From its headquarters in northern New Jersey, just across the Hudson River from New York City, Maserati North America oversees the network of authorized dealers, handles the logistics of shipping and importing cars, manages service and technician training, and handles all of the marketing, event and PR activities for the Trident.
Maserati North America has steered the impressive growth of the brand while still keeping an eye on one of the aspects that makes a Maserati special: its exclusivity. Maserati only sells around 3,000 cars a year in North America, and with total overall vehicle sales typically exceeding 16 million vehicles annually in the US and Canadian markets that means less than one in every five thousand new vehicles on the road is a Maserati – exclusivity indeed.
Consumers have truly embraced Maserati in North America, making it one of the most sought after cars and a star on TV, in movies, and at valet parking at the best of restaurants. From back roads to the most exclusive addresses and city streets Maserati North America has been bringing the unmatched combination of performance, style and exclusivity that only Maserati can offer to consumers in the US and Canada.
If your travels take you to New York City visit the Maserati corporate showroom at 410 Park Avenue, on the corner of East 55th Street.