Manufacturer Profile

Daihatsu-logo

Daihatsu Motor Co., Ltd.

Daihatsu Motor Co., Ltd. is the oldest Japanese car manufacturer, mostly known for its range of smaller models and off-road vehicles. The headquarters are located in Ikeda, Osaka Prefecture.

In 2016 Toyota Motor Corporation and its subsidiary Daihatsu Motor Co., Ltd. have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota.

Sales of Daihatsu motor cars have now ceased across Europe.

However, we wish to reassure Daihatsu owners that all after sales services will continue unaffected. Therefore, the supply of spare parts will continue, and warranty work and servicing will be carried out at our official UK dealer network.

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Daihatsu Motor Co., Ltd. (“Daihatsu”) can trace its history back to 1907, a time when Japan was rapidly modernizing. Originally established as Hatsudoki Seizo Kabushiki Kaisha a company to produce domestic internal-combustion engines through industrial- academic cooperation, Daihatsu released three-wheeled cars mounted with a 500cc gasoline engine in 1931. Since then, it has engaged in business centered on mini vehicles, guided by a corporate mission to manufacture compact cars that appeal to consumers all over the world. In 1998, Toyota Motor Corporation (“Toyota”) acquired a majority of Daihatsu’s shares. Today, Daihatsu operates as a member of the Toyota Group and focuses on three main business domains: domestic, overseas, and consigned production and OEM businesses. Daihatsu seeks to manufacture cars that offer fuel efficiency, affordability, and high added value.

In March 1907, Hatsudoki Seizo Co., Ltd. was established by Professor Yoshiaki Yasunaga and Seishiro Tsurumi who were the head of Osaka Higher Technical School (presently School of Engineering, Osaka University) and the director of mechanical science department of the same school, as well as a group of businessmen, Saneyasu Oka, Masashi Kuwabara and Zenjiro Takeuchi, for the purpose of achieving domestic production of internal combustion engines. In December 1951, the company changed its name to Daihatsu Motor Co., Ltd. The name "Daihatsu" is a combination of the first kanji character for Osaka and the first kanji character for the word meaning "engines."

Daihatsu's corporate design system consisting of the corporate mark, corporate color, logo, etc.
was revised on the occasion of the 90th year of the company establishment, with the aim of visually
expressing "Daihatsu ways" and attaining closer and smoother relationships with society. The symbol
mark shown at the left is the core element of Daihatsu's corporate design system.

As a consolidated subsidiary of Toyota Motor Corporation (hereinafter referred to as "Toyota"), Daihatsu collaborates
with Toyota in various areas, mainly focusing on small cars, as its specialized field. In 2008, Daihatsu, Toyota and Fuji Heavy Industries Ltd., which has a business tie-up with Toyota, established a solid cooperative system for development and production. Daihatsu will further strengthen the cooperative relationships with those companies through the development of competitive vehicles that offer superb fuel efficiency, affordable pricing and conservation of resources.

Head office : 1-1 Daihatsu-cho Ikeda-shi, Osaka 563-8651
Tokyo office : 2-2-10 Nihonbashi Honcho, Chuoku, Tokyo. 103-0023 Shinwa Building

Daihatsu

  • Name Daihatsu Motor Co., Ltd.
  • Date of establishment March 1, 1907
  • Representative Masanori Mitsui, President
  • Main business line Manufacture and sales of automobiles
  • Capital 28,404,346,601 yen
  • Number of employees (as of Apr 1, 2015) 12,543 persons

 

DAIHATSU