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40 years of AMG: Anniversary of the Mercedes Car Group Performance Brand
Stuttgart, May 08, 2007 - Over the past four decades, Mercedes-AMG GmbH has developed from a simple tuning company for premium automobiles to the performance brand of the Mercedes Car Group (MCG). AMG today stands for extremely dynamic, individualized automobiles with a clear brand focus on performance. As a result, AMG endeavors to provide top automotive technology in each of its vehicles and to express its deep appreciation of its customers. With its portfolio of 18 models and a steadily increasing number of customers, AMG is one of the world's leading high-performance vehicle brands. "AMG — throughout the world, these three letters embody cutting-edge technology, dynamism and exclusivity. The experience of driving an AMG cannot be compared to anything else. After four successful decades, the brand now more than ever symbolizes a unique driving experience. The individual requirements of our customers provide us with motivation in our daily work and will remain our benchmark when developing new automobiles," says Volker Mornhinweg, head of Mercedes-AMG GmbH. Individualized to suit every taste Mercedes-AMG GmbH specializes in unique high-performance sports cars, and its product portfolio — sporty convertibles, coupes, roadsters, sedans, SUVs and custom-made vehicles — can satisfy every customer's wishes. In line with this focus, the company opened the AMG Performance Studio last year, thus launching a new offensive for individualized customer communication. In addition to the AMG high-performance automobiles, which are available through the worldwide Mercedes-Benz sales organization, the Performance Studio develops and produces unique AMG vehicles in exclusive, limited quantities. Dynamic performance tailored to individual needs AMG's key area of expertise continues to be the development and production of powerful drive systems. The superbly qualified specialists in AMG's state-of-the-art engine manufacturing facility build the powerful and dynamic V8 and V12 engines in line with the highest standards of quality, while always adhering to the traditional philosophy of "One man, one engine." Authentic, unified creations In all of its details, an authentic AMG demonstrates that it is a unified whole from the very start of the vehicle's creation process. It combines the quality, safety and environmental standards that are typical of Mercedes-Benz with the distinctive properties of AMG. In accordance with the innovative power of Mercedes-Benz, AMG's high-performance automobiles offer an impressive array of beneficial innovations and the highest levels of luxury. Leading with a competitive edge Over the past four decades, AMG's corporate philosophy has turned the two-man enterprise into a distinctive and world-famous brand. As a wholly owned subsidiary of DaimlerChrysler, Mercedes-AMG GmbH is integrated early on into the strategy and product creation processes of Mercedes-Benz and has full access to the Group's resources. As a result, AMG is a leader in technological development. AMG's brand definition augments the traditional Mercedes-Benz brand values with AMG-specific attributes. What's more, the centralized pooling of all automotive functions at Affalterbach ensures quick decision-making processes and the rapid and flexible implementation of a diverse range of customer wishes. Respect for vehicles and customers With its highly motivated specialists, AMG fulfills another precondition for meeting customer expectations regarding their vehicles. Mercedes-AMG GmbH currently has about 750 employees working at its headquarters in Affalterbach. Like the vehicles they produce, the employees continuously strive to provide the ultimate in high performance. The professional identity of the AMG workforce is also defined by the values of precision and respect. This encompasses not only respect for the vehicles, but also for the customers, whose individual preferences are the sine qua non of AMG. Fascination as the measure of all things Through a unique synthesis of emotional and functional attributes, AMG wishes to continuously fascinate its customers. After all, AMG's decades-long experience with motor sports ensures that each vehicle promises to provide not only top-class details, but also outstanding performance.
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