- “Reunion” soundtrack features a remix from Los Angeles-based progressive house music enthusiasts, InFiction
- Fashion model Teresa Moore takes Kia’s most powerful and technologically-advanced vehicle ever offered in the U.S. for a drive through Manhattan
IRVINE, Calif., June 4, 2013 – For decades, former classmates have gathered at reunions across the country to catch up and answer the age-old question of “whatever happened to…?” After 18 consecutive years of market share growth, Kia Motors America (KMA) is turning heads with the arrival of its most powerful and technologically-advanced vehicle – the 2014 Cadenza – which navigates the streets of New York City in a new national ad campaign before confidently delivering its stiletto heel-wearing driver to her 20-year reunion as stunned onlookers realize they may have not noticed her in the past, but now she is truly “impossible to ignore.”
Set to InFiction’s remix of “Let’s Dance,” originally by David Bowie, and featuring high-end fashion model Teresa Moore, the 30-second “Reunion” spot gives viewers a host of reasons to take notice of Kia and the new Cadenza, chief among them are the flagship sedan’s eye-catching European-inspired styling, first-class appointments, advanced technology and dynamic driving characteristics.
“The Cadenza signals a new era for the Kia brand – it takes people by surprise when they see and experience all of the technology and premium amenities it has to offer, and the class reunion metaphor provides the perfect storytelling platform for a vehicle that that stands out from the competition and symbolizes a remarkable coming-of-age narrative,” said Michael Sprague, executive vice president, marketing & communications, KMA. “‘Reunion’ reflects on just how far Kia has come in an extremely short period of time and speaks to our commitment to advancing value to new levels of sophistication.”
Created by David&Goliath, KMA’s advertising agency of record, “Reunion” can be viewed now at YouTube.com/Kia, and the fully integrated marketing campaign will incorporate TV, digital, print and social media components.
About the 2014 Cadenza
As the most powerful and technologically-advanced vehicle Kia has ever introduced in North America, the Cadenza expands Kia’s long list of award-winning vehicles while moving the brand up-market with an impressive selection of premium standard and available equipment, including Advanced Smart Cruise Control (ASCC), Blind Spot Detection (BSD)1 and Lane-Departure Warning System (LDWS). The Cadenza is offered in one trim level, known as Premium, with a starting MSRP of $35,100, plus $800 destination and handling2. The Cadenza is equipped with Kia’s most powerful V6 engine ever. The smooth-revving 3.3-liter utilizes gasoline direct injection (GDI) technology that improves performance while producing fewer emissions. The Cadenza rides on standard 245/45R-18 tires while 245/40R-19 tires are included with the Technology Package. In addition, Kia offers a complimentary scheduled maintenance program for the all-new 2014 Cadenza. The program covers the first five factory scheduled service appointments and is applicable for 36 months or 37,500 miles3, whichever comes first.
Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
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