ALL-NEW GENESIS RECEIVES EUROPEAN DEBUT

• Executive sedan will come to Europe in limited numbers to play a key role in building the Hyundai brand
• Refined performance from powerful, smooth drivetrain
• HTRAC all-wheel drive system heightens driving pleasure and security (not available in UK)
• Flawless ergonomics and clean design make extensive levels of standard equipment immediately accessible
• A comprehensive suite of smart, discreet technologies enhances well-being
• Delivers true comfort courtesy of fine materials, caring features and serene ambience

High Wycombe, 04 March 2014 – All-New Genesis is a high-technology premium sedan that clearly demonstrates Hyundai’s capabilities in a number of key areas, including technology, style, comfort and driving pleasure. Limited numbers of All-New Genesis will be made available in Europe, providing a select number of customers with a highly-capable and luxuriously-equipped executive sedan that rewards with high levels of comfort and calm.

Though All-New Genesis is the biggest, most fully-equipped and technologically advanced Hyundai model available in Europe, it delivers fully on the brand’s promise to provide value beyond expectations. Previewing advanced comfort and safety equipment and technology, All-New Genesis offers European customers an exclusive purchase proposition that focuses on refined performance and occupant well-being.

Available in a single, high-specification form, All-New Genesis is powered by a potent 3.8-litre V6 GDI engine which delivers plentiful power and torque across a broad range of engine speeds, and works in harmony with a smooth 8-speed automatic transmission to deliver refined performance. Driving pleasure and security is ensured by the new, HTRAC all-wheel drive system, sophisticated multi-link front and rear suspension and near-equal weight distribution. (2WD only available in the UK)

The generous accommodation provided includes levels of space and comfort never before seen in a Hyundai vehicle in Europe, and cossets occupants in opulent comfort. The accommodation uses fine materials to present a serene ambience, supported by advanced architecture that delivers superior refinement under all conditions.

Extensive levels of standard comfort features are immediately and simply accessed, thanks to excellent ergonomics and easily comprehended design. Minimal interior details support the calm cabin ambience to leave occupants feeling fresh after even the longest of journeys.

Occupants of All-New Genesis are protected and cared-for by a full portfolio of features that are both intelligent and unobtrusive. These include Smart Cruise Control, Automatic Emergency Braking and the world’s first CO₂ cabin sensor to monitor the cabin’s environment and protect the driver from the dangers of drowsiness.

Showcasing the latest evolution of Hyundai’s design philosophy, fluidic sculpture, the sleek, sophisticated styling of All-New Genesis hints at its technical capabilities and conveys its assured road manners.

All-New Genesis is the result of a 500 billion Won (€342 million) investment by Hyundai over a four-year period. It has been designed primarily for markets such as the USA and Korea, where its predecessor enjoyed great success, underscoring Hyundai’s global policy of building the right cars for the right regions. The original Genesis won several prestigious industry awards in North America and played an important role in the rapid evolution of the Hyundai brand. In Europe, it will also help to raise brand awareness–and will play a different though equally well-defined role demonstrating the capabilities of Hyundai.

Global demand for All-New Genesis is being supplied from Hyundai’s Ulsan production plant in Korea.

Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe, commented: “All-new Genesis offers a unique premium ownership experience that demonstrates the true breadth of our engineering and technological capabilities. There are a number of world and Hyundai-first technologies applied to this car, making it a true showcase of what we can achieve, and continuing Hyundai’s legacy of delivering value beyond expectations across a broadening number and variety of high-quality cars.”

 

HYUNDAI NEW CONCEPT CAR – INTRADO

• Intrado is a daring concept that shows Hyundai’s vision for future mobility
• First concept created under design direction of Peter Schreyer
• Next-generation fuel cell demonstrates Hyundai’s technology leadership
• Hyundai takes a pioneering role in lightweight construction
• Hints at approach to a compact crossover car

High Wycombe, 04 March 2014 – At the 2014 Geneva Motor Show, Hyundai Motor has unveiled its new concept car, Intrado, to a global audience for the first time.

Intrado signifies a new direction for Hyundai, and is a vision of how cars will meet future mobility needs. Far more than a styling exercise, Intrado demonstrates Hyundai’s belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers.

Woong-chul Yang, Vice Chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, commented: “As we develop lightweight technologies, the application of advanced materials such as carbon fibre reinforced plastic (CFRP) in structural members is of great interest to us. Intrado reflects our innovative efforts in this area, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre. The result is Intrado –a vision of how eco-friendly cars will deliver delight to our customers.”

Allan Rushforth, Senior Vice President and Chief Operating Officer at Hyundai Motor Europe, added: “Hyundai Motor’s vision is ‘lifetime partner in automobiles’, and Intrado truly embodies this thinking. We have looked to the future and the roles cars will play in our daily lives. Intrado is also a demonstration of our technological and design abilities, and shows our outlook for mobility in the region. Hyundai has a great SUV heritage in Europe with the hugely-popular ix35 and Santa Fe models; Intrado both draws on this heritage and envisages the compact car requirements of the millennial generation.”

Intrado results from a fresh consideration of passenger vehicles, and has therefore been designed and developed from the inside out. The interior is defined by a focus on usability and adaptability, with innovative materials and contrasting colours utilised to appeal to buyers with an active lifestyle. At the same time, by including only what is relevant to buyers, the exterior of Intrado presents a progressive interpretation of Hyundai Motor’s established form language, Fluidic Sculpture.

Intrado is the first concept designed under the direction of Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, since he was appointed in January 2013. The vehicle reflects his brief to explore daring new design possibilities for the Hyundai brand.

Intrado shows the company’s desire to produce lighter, stronger cars that are even better to drive and simpler to repair, influenced by insights into how consumers are likely to interact with their cars in the future. At the heart of the car is a super-lightweight frame formed from a mixture of advanced materials and constructed by new manufacturing and joining techniques.

The concept car is powered by a next-generation hydrogen fuel cell powertrain that utilises a 36 kW lithium-ion battery. Intrado promises more responsive and agile driving dynamics, thanks to the lower weight and greater efficiency of its powertrain, which also reinforces the company’s commitment to this potential-rich and emissions-free technology that began in 1998.

The result of close collaboration between Hyundai Motor’s design and engineering teams in Europe and Namyang, Korea, Intrado was styled at the Hyundai Design Centre Europe in Rüsselsheim, Germany–as indicated by its codename, ‘HED-9’ (Hyundai European Design-9).

The key inspiration behind Intrado comes from aeronautics, and harnessing the power of air flow to create a more efficient form. This inspired the name ‘Intrado’, which is the underside area of an aircraft’s wing that creates lift.

Raphael Bretecher, General Manager, Design Department at Hyundai Design Centre Europe, and Intrado project leader, commented: “Intrado aims to encapsulate the efficiency and freedom associated with flying, while paving the way for future Hyundai models. The parallels with aircraft go far beyond the name. Nothing is present solely for decoration. Everything serves a purpose. Like an aircraft, Intrado has a purity of design that is beautiful and efficient.”