- The DS 7 CROSSBACK will first be available to customers as an exclusive ‘La Première’ model.
- Customers can be one of the first to own a DS 7 CROSSBACK by going online or by visiting a DS Store or DS Salon to make the special customer reserve for this exclusive Limited Edition model
- The experience is like stepping into the world of ‘haute-couture’ and ‘made-to-measure’ with a vehicle that combines premium levels of refinement, style and advanced technology features.
FOR PREMIUM CUSTOMERS THAT WISH TO BE FIRST WITH LA PREMIÈRE
Initial customers of the new DS 7 CROSSBACK will be those that place orders for the exclusive Limited Edition La Première model – a premium-specified, sumptuously-equipped distinctive SUV vehicle that features an impressive combination of advanced technology features.
La Première includes features of charismatic design; Elegant proportions, DS ACTIVE LED VISION, Hypnotic 3D rear lights and two 12-inch instrumentation screens with an innovative interface. French luxury know-how is clearly evident with the ‘Art Rubis’ leather upholstery interior trim – unique to La Première – with an obsession for detail and magnified interior roominess.
This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT -paving the way for autonomous driving through Active Cruise Control and Lane Keeping Assist, DS NIGHT VISION – considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION – the 21st century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.
DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure with a choice of colours; Cumulus Grey metallic, Pearl White or Perla Nera Black pearlescent contrasting with a unique Nappa leather upholstery in a shade called Art Rubis, for a deep, welcoming environment. The refined watchstrap leather design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the exclusive B.R.M R180 timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry La Première identity.
Reflecting an obsession for detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted 20-inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels. This Limited Edition model magnifies a wealth of specification highlights available on the new DS SUV range, which is set to delight its first drivers.
To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range: Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).
In the UK, DS 7 CROSSBACK La Première is available with the choice of the two power units, one petrol, one diesel, both priced at £42,650 on-the-road.
Optional features include:
- DS Night Vision Pack: £1,300
- Electric opening panoramic sunroof with LED lighting: £1,000
- FOCAL Electra® HiFi system with 14 speakers and perfected audio experience: £990
- DS Urban Pack (Park Pilot and 360 Vision): £600
- DS ConnectedCAM: £350
- Extended bi-zone automatic air conditioning: £200
- DS Sensorial Drive (Cashmere or Titanium modes): £150
Potential customers are invited to make reservations for the Limited Edition, which is only available to order in 2017 until 31 December. A dedicated online site: https://reservationlapremierefinance.ds7crossback.co.uk/ allows them to configure the specification and make payment adjustments to personalise their preferred repayment terms.
This Limited Edition of the new DS 7 CROSSBACK – La Première is available to review online via the DS brand website: www.DSautomobiles.co.uk. To reserve one of these exclusive and highly-specified Limited Edition DS 7 CROSSBACK La Première vehicles, anytime anywhere, customers can simply follow the step-by-step guide. As part of the online discovery of this first DS 7 CROSSBACK Limited Edition, customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.). Buyers who reserve La Première will be kept progressively informed with all developments and status before taking delivery of their special vehicle.
Virtually available now
All those who would nevertheless like to become instantly acquainted with the new vehicle, admire the body colours available or discover the exclusive equipment features, they will be able to do so by stepping into a virtual world. DS 7 CROSSBACK La Première is also available for viewing in every detail exclusively with DS Virtual Vision – the highest-quality virtual reality experience set up in DS Stores and DS Salons, the first of which is available now at the DS Urban Store in Westfield London, the high-class shopping centre in White City. With this innovation, customers will be able to use a headset to view in high quality definition the new SUV full-size in 3D as part of a dynamic, interactive and captivating experience. Orders can also be placed at a DS Store or DS Salon (part of the DS network of Dealerships) via the website.
DS 7 CROSSBACK La Première – UK Premium Equipment includes:
‘La Première’ badging on the dashboard
Exclusive B.R.M R180 Timepiece
Art Rubis Leather upholstery on front and rear seats, leather dashboard, front armrest, front and rear door panels and door handles
Bi-Tone Black and Art Rubis leather steering wheel
3 ISOFIX seats – two outside rear and the front passenger seat with top-tether fixings
‘La Première’ carpet mats
Aluminium sport pedals and footrest
Safety & Security
TSM (Trailer Sway Mitigation) provides directional stability system for trailer towing
Hill Assist Start (brake assistance for driving off when on an incline)
Active Blind Spot Detection
Perimetric, volumetric and anti-lift alarm
DS Connect Box emergency & assistance system
Tyre pressure monitoring system
Driver Attention Alert
Active Safety Brake
Lane Departure Warning
Extended Traffic Sign Recognition
DS Driver Attention Monitoring
Electrically folding and electrochrome diming door mirrors with DS spotlight LED
Auto rise / fall electric door windows from remote control
Lane Keeping Assist
In car entertainment
Onboard computer with 12-inch screened instrumentation
12-inch HD touchscreen
Wireless charging for compatible Smartphones
Three USB sockets (one in centre and two in rear centre console)
DS Connect Nav (DAB digital radio, Connected 3D navigation, 8-speakers, Mirror Screen, voice recognition)
Lighting & visibility
DS Active LED Vision featuring the distinctive revolving headlamps that turn 1800 when operating
Poly Ambient Lighting (including 9 LED colours)
DS LED 3D Rear Lights with a scaled-diamond appearance
‘La Première’ Monogram, with No.1 badging, on the bonnet edge and ‘La Première’ badging on front doors
Electrically, folding and diming door mirrors with DS spotlight LED
Laser-etched exterior door mirrors
Comfort & Convenience
Electric tailgate opening with loaded arm
Keyless entry and start
DS Connect Pilot (Active cruise control with Stop & Go)
Exclusive 20 inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels
Space saver spare wheel
Cumulus Grey (metallic), Pearl White (pearlescent) or Perla Nera Black (pearlescent)
Petrol and Diesel DS 7 CROSSBACK La Première models:
Front: 304mm x 28mm ventilated discs
Rear: 290mm x 12mm solid discs
Front: MacPherson struts / lower wishbones; coil springs; hydraulic dampers & anti-roll bar
Rear: Independent wheels, multi-arm trailing arm; coil springs; hydraulic dampers and anti-roll bar
STEERING Variable power assisted steering
Turning circle between kerbs 10.45 metres
Number of turns lock to lock 3
EXTERIOR DIMENSIONS mm
Width (inc. mirrors) 1,895
Height with/without roof rail 1,625 / 1,620
Seats folded down – up to roof 1,752 litres
Seat up – below parcel shelf 555 VDA /628 litres