• Total production to remain strictly limited to 500 vehicles
  • Europe in the lead as regards orders
  • Test drives for customers to start at the end of March

Geneva / Molsheim, 5 March 2017.  –  One year after the world premiere of the Chiron1 in Geneva, Bugatti draws a positive balance. Half of the total series of 500 vehicles have already found a buyer – even without test drives. At the end of March, the French super sports car brand is inviting its customers to a central test drive event. With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti. Within the next few days, the first vehicles are to be delivered to customers. At this year’s Geneva International Motor Show (9 to 19 March 2017), Bugatti is showing a Chiron produced for a customer in the new exposed carbon fibre colour “Bleu Royal”. The luxury brand from Molsheim is a market leader in terms of the variety of colours and the quality of visible carbon.

Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., drew a positive balance concerning the past 12 months before the start of the motor show. “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”

“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Dürheimer added.

At this year’s Geneva International Motor Show, Bugatti is exhibiting a Chiron produced for a customer from the German-speaking region. The customer even spent one day in the Atelier in Molsheim working on his car.

The entire exterior features the new exposed carbon fibre colour “Bleu Royal“. Customers can now choose between a total of eight carbon colours for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. For the interior of the Chiron on show in Geneva, the customer opted for a duotone variant. Leather in two different tones of blue, “Deep Blue” and “French Racing Blue”, was used.

Bugatti has booth no. 1159 in Hall 1.

1 Fuel consumption, l/100km: urban 35.2 /extra urban 15.2 /combined 22.5; CO2 emissions (combined), g/km: 516; efficiency class: G


This week, the doors of Bugatti’s “Atelier” at the brand’s headquarters in Molsheim opened for the delivery of the first customer vehicles in the Chiron1 series. Three of the world’s most powerful, fastest, most luxurious and most exclusive production super sports cars are now starting their journey to their owners in Europe and the Middle East. They were sent off on their journey by the 50 or so production, quality assurance and logistics team members. Bugatti intends to produce up to 70 Chiron at its plant this year. The French luxury brand will be presenting a further customer vehicle at this year’s Geneva International Motor Show (9 to 19 March 2017).

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