NISSAN EXPANDS “MIDNIGHT EDITION” PACKAGE TO SIX MODELS

  • Midnight Edition Packages offered on nine 2018 Nissan models – Altima, Frontier, Maxima, Murano, Pathfinder, Rogue, Sentra, TITAN and TITAN XD
  • Equipment package adds visual excitement and optimized pricing with black aluminum-alloy wheels and black exterior accents
  • Package pricing averages 45 percent discount versus content ordered separately
  • Frontier, TITAN and TITAN XD added to Midnight Edition lineup for 2018; previous Midnight Edition models enhanced with additional content

NASHVILLE, Tenn. (11/10/2017) – For Nissan in 2018, black is the new black – as in the popular Midnight Edition “blackout” component packages. Having sold close to 50,000 Midnight Edition models in the 2017 model – including up to 80 percent of Maxima SR models and typically one-third of other models’ applicable grades – Nissan is expanding the lineup to include Frontier, TITAN and TITAN XD models.

Pricing for six of the nine models, which ranges from $495 for Sentra S and SR grades to $1,395 for Pathfinder SL – was announced today. Midnight Edition Package content varies by model but all feature black alloy wheels, “Midnight Edition” badge and black exterior accents (see below for details). Midnight Editions are available in a choice of Black, Gun Metal and White exterior colors.

Manufacturer’s Suggested Retail Prices (MSRP)1 for the 2018 Nissan Midnight Edition Packages:

Altima SR Midnight Edition $1,095 USD
Frontier SV Midnight Edition $995 USD
Maxima SR Midnight Edition $1,195USD
Pathfinder SL Midnight Edition $1,395 USD
Rogue SV Midnight Edition $1,095 USD
Sentra SR Midnight Edition $495 USD

1. Prices shown are for Midnight Edition Packages only, added to the suggested MSRPs of the base vehicle models and trim levels. Murano, TITAN and TITAN XD Midnight Edition pricing to be announced in conjunction with their model year 2018 releases.

“For 2018, we’ve developed a complete portfolio of the popular blacked-out Midnight Edition look among nine of our most popular Nissan sedans, SUVs and now pickups – each priced at a significant discount on the content if purchased separately,” said Dan Mohnke, senior vice president, Sales & Marketing and Operations, Nissan Division U.S., Nissan North America, Inc.

The 2018 Midnight Editions are beginning to arrive at Nissan dealers nationwide now, with some models available later in November and December.

“These dramatic appearing Midnight Edition models reflect the popular aftermarket trend of blackout wheels and trim, but are ready to drive off the dealer lots with full factory quality and warranty coverage,” added Mohnke.

The 2018 Nissan Midnight Edition lineup:

Altima Midnight Edition: Black 18-inch SR aluminum alloy wheels, black mirror caps, black spoiler, black “Altima” and “SR” rear emblems, black V-Motion grille and black rear license plate holder, Prima-Tex™-appointed seats, heated front seats, navigation system. Available on Altima 2.5 SR

Maxima Midnight Edition: Black sport spoiler, 19-inch gloss black aluminum alloy wheels with center caps, auto-dimming driver-side outside mirror, outside mirrors with reverse tilt-down feature, Intelligent Around View Monitor (I-RVM), driver-side seat memory, Intelligent Driver Alertness (I-DA), black rear license plate finisher, black Maxima” and “SR” rear emblems and black V-motion grille and lower surround. Available on Maxima SR.

Murano Midnight Edition: 20-inch black aluminum alloy wheels, black outside mirrors, black roof rails, black license plate finisher, black V-Motion grille, black front and rear lower bumper accents, black side body molding, black exterior name/grade badges, black splash guards, illuminated kickplates. Available on Murano SL.

Pathfinder Midnight Edition: 20-inch black aluminum alloy wheels, black outside mirrors, black roof rails, black license plate finisher, black V-Motion grille, black front and rear lower bumper accents, black rear spoiler, black exterior name/grade badge (plus 4WD badge on 4WD models), black splash guards, illuminated kickplates and exterior approach lighting. Available on Pathfinder SL.

Rogue Midnight Edition: Black outside mirror caps, black front and rear fascia accents, black V-motion grille, black roof rails, black rear license plate finisher, black “Rogue” rear emblem, black “SV” rear emblem, black 17-inch SV aluminum alloy wheels, black cross bars, splash guards and illuminated kickplates. Available on Rogue SV.

Sentra Midnight Edition: 17-inch black aluminum alloy wheels, black outside heated mirrors, black rear spoiler, black license plat finisher, black V-Motion grille, black fog light surround and black exterior name/grade badge. Available on Sentra SR.

Frontier Midnight Edition: Gloss-black grille, 18-inch gloss black aluminum alloy wheels, semi-gloss-black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in Crew Cab SV 4×2 and 4×4 automatic transmission models.

TITAN and TITAN XD Midnight Editions: Body color front grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black painted aluminum alloy wheels, body-color front and rear bumpers and charcoal interior trim. For TITAN, the Midnight Edition package is available on Crew Cab SV and SL grade 4×4 and 4×2 models. TITAN XD Midnight Editions are offered only on Crew Cab SV and SL grade 4×4 models with a Cummins® 5.0L V8 Turbo Diesel engine.

  • New Midnight Edition equipment package adds visual excitement and optimized pricing with black aluminum-alloy wheels and black exterior accents
  • Once only offered on Maxima SR, Midnight Edition package now available on three sedans and three crossovers, along with expanded choice of exterior colors
  • Mid-model year Midnight Edition launch projected to continue sales momentum – Nissan ranked as fastest growing brand in the U.S. in 2016
  • Midnight Edition models available now at Nissan dealers nationwide

CHICAGO (Feb. 8, 2017) – Nissan today announced it is expanding its Midnight Edition equipment package, previously available only on the Maxima SR, to five additional models – each among the brand’s best-selling nameplates. Designed to add visual excitement, the new Midnight Editions of Sentra, Altima, Maxima, Rogue, Murano and Pathfinder share unique content – including black wheels, black spoiler, black mirror caps and available special floor mats –with additional equipment added by model.

“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The six models offering Midnight Edition packages account for more than 75 percent of our U.S. sales, so we think they will find a receptive audience.”

The Midnight Edition package was offered on the 2016 Maxima SR and now accounts for 85 percent of Maxima SR sales. While first offered exclusively with black exterior paint, the color palette for Midnight Editions now includes a choice of black, white, gray and red colors for all six models.

All Midnight Edition models are offered with high-optimized pricing, with the packages’ MSRPs1 offering discounts up to $1,300 on select models (versus similar equipment priced separately).

“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Meunier. “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up.”

Following are details regarding Midnight Edition features and application by model:

2017 Nissan Sentra SR Midnight Edition

Sentra SR Midnight Edition – Offered on both 2017 Sentra SR and SR Turbo models, the Sentra SR Midnight Edition includes black 17-inch Midnight Edition aluminum-alloy wheels, black mirror caps, black rear spoiler and available Midnight Edition floor mats. The package is available on Red Alert, Super Black, Aspen White and Gun Metallic models, has an MSRP1 of $490 USD and is on sale now.

 

2017 Nissan Altima SR Midnight Edition

Altima SR Midnight Edition – Available on the 2017 Altima 2.5SR in Super Black, Gun Metallic, Pearl White and Cayenne Red, the Altima SR Midnight Edition features black 18inch Midnight Edition aluminum-alloy wheels and low-profile 235/45R18 all-season tires, black mirror caps, black rear spoiler, LED headlights, remote engine start and available Midnight Edition floor mats. The package has an MSRP1 of $990 USD and is on sale now.

 

2017 Nissan Maxima SR Midnight Edition

Maxima SR Midnight Edition – Topping the Maxima SR, the sportiest of five available 2017 Maxima grade levels, the 2017 version of the Maxima SR Midnight Edition includes black 19-inch Midnight Black aluminum-alloy wheels, a black rear spoiler, rear diffuser, and available Midnight Edition floor mats. The package is offered in a choice of Pearl White, Coulis Red, Gun Metallic and the original Super Black. The package is on sale now with an MSRP1 of $1,195 USD.

 

2017 Nissan Rogue Midnight Edition

Rogue Midnight Edition – Rogue, Nissan’s best-selling nameplate, gets the Midnight Edition treatment with black 17-inch Midnight Edition aluminum-alloy wheels, black mirror caps and available Midnight Edition floor mats. It also adds black roof rails, black cross bars, black splash guards, rear bumper protector and illuminated kick plates. Offered on Rogue SV grade in Magnetic Black, Gun Metallic, Pearl White and Palatial Ruby, the Midnight Edition package has an MSRP1 of $990 USD and goes on sale in March 2017.

 

2017.5 Nissan Murano Platinum Midnight Edition

Murano Midnight Edition – Like Rogue, the 2017.5 Murano Special Edition package adds strong visual impact to one of Nissan’s fastest growing models. Offered on the Platinum grade level, it includes exclusive black 20-inch Midnight Edition aluminum-alloy wheels, black roof rails, black mirror caps, black splash guards and available Midnight Edition floor mats. It is offered in a choice of Pearl White, Cayenne Red, Gun Metallic and Magnetic Black. The package has an MSRP1 of $1,195 USD and is on sale now.

 

2017 Nissan Pathfinder Platinum Midnight Edition

Pathfinder Midnight Edition – The Pathfinder Midnight Edition features exclusive black 20-inch Midnight Edition aluminum-alloy wheels, black mirror caps, black spoiler, black splash guards, illuminated kick plates, chrome rear bumper protector and available Midnight Edition floor mats. It is offered in a choice of Pearl White, Cayenne Red, Gun Metallic and Magnetic Black. The package, offered on the Platinum model, has an MSRP of $1,195 USD1 and is available now.

 

 




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