AUDI SURPASSES 200,000 U.S. SALES FOR FIRST TIME WITH SIXTH STRAIGHT RECORD YEAR

  • December 2015 marks the 60th consecutive month of record sales for Audi in the U.S.
  • The most recent month stands as the best-ever U.S. sales month and the first time monthly sales have exceeded 20,000 vehicles
  • All-time record sales year for Audi Certified pre-owned vehicles

January 05, 2016 | HERNDON, Virginia — Audi reported that its U.S. sales in 2015 increased 11.1% from the previous annual record in 2014 to 202,202 vehicles sold. December 2015 sales increased 6.0% to 20,399 vehicles.

December 2015 represented the best-ever December U.S. sales results in Audi history, as well as the 60th consecutive month of record sales for Audi in the U.S. The previous December record was set in 2014 with sales of 19,238 vehicles. 2015 marks the sixth consecutive year of record sales for Audi in the U.S. and the first time the brand has achieved annual sales of more than 200,000 vehicles.

“The power of the Audi brand is shown by passing 200,000 in U.S. sales five years ahead of schedule,” said Scott Keogh, President, Audi of America. “But we will not rest. We have more growth, more leading-edge technologies and exciting additions to our product line-up in sight.”

Sales of Audi SUV models remained robust through the end of the sales year. The Audi Q3 and Q5 both achieved all-time record sales in the month of December, with the Q3 posting a 66.6% increase over December 2014 and the Q5 posting a 33.1% increase over December 2014. Year-to-date sales for the Audi luxury SUVs were strong, with an overall increase of 30.4% for the Audi Q3, Q5 and Q7 models combined.

The Audi A3 family also continued to perform well, with a 20.9% sales increase for the month of December and a 61.7% increase for the year.

Audi Certified pre-owned vehicles also increased to record levels for the year. December resulted in 4,286 CPO vehicles sold, which brought the annual CPO sales for 2015 to an all-time high of 48,608 vehicles, a 3.4% increase over the previous year.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line Dec ’15 Actual Dec ’14 Actual Yr/Yr % change Dec ’15 YTD  Actual Dec ’14 YTD Actual Yr/Yr % change
A3 3,252 2,690 20.9% 35,984 22,250 61.7%
A4 3,172 3,197 -0.8% 29,013 33,993 -14.7%
A5 1,000 1,292 -22.6% 12,934 16,620 -22.2%
A6 2,456 2,945 -16.6% 22,850 23,941 -4.6%
A7 841 524 60.5% 7,721 8,133 -5.1%
A8 424 732 -42.1% 4,990 5,904 -15.5%
allroad 254 402 -36.8% 2,818 4,686 -39.9%
Q5 6,057 4,551 33.1% 52,006 42,420 22.6%
Q7 1,189 1,928 -38.3% 18,995 18,517 2.6%
Q3 1,501 901 66.6% 13,229 3,654 262.0%
R8 15 64 -76.6% 495 735 -32.7%
TT 238 12 1883.3% 1,167 1,158 0.8%
Total Audi Sales 20,399 19,238 6.0% 202,202 182,011 11.1%
Total CPO Sales 4,286 4,349 -1.4% 48,608 47,023 3.4%

NOTES:
– A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet.
– A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
– A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
– A6 includes A6 Sedan and S6 Sedan.
– A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
– A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
– Q5 includes Q5 and SQ5.
– R8 includes R8 Coupe and R8 Spyder.
– TT includes TT Coupe, TTS Coupe, TT Roadster and TTS Roadster.

About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros – 70 percent of the investment will flow into the development of new models and technologies.



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