JAGUAR ANNOUNCES 2016 PRODUCT OFFERINGS

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  • Two all-new models, XE and F-PACE introduced to North American customers in 2016
  • Second generation Jaguar XF fully redesigned with new aluminum-intensive architecture and new available technology features
  • Jaguar XJ receives it mid-cycle refresh with a subtle redesign and realigned pricing
  • Jaguar F-TYPE receives new powertrain and driveline options
  • All models feature Jaguar EliteCare, an all-new Best-in-Luxury Class1 5-year/60,000 mile vehicle care and warranty program as a standard
  • Pricing announced for all models

(MAHWAH, N.J.) – September 3, 2015 – With the introduction of three new models – two of which are all-new to North American customers – realigned pricing and a new best-in-class1 coverage under Jaguar EliteCare, 2016 model year marks the beginning of The Next Generation of Jaguar.

Already on sale in select markets around the world, the all-new Jaguar XE arrives in U.S. showrooms this spring. Launching with three powertrain options across four trim levels, the Jaguar XE enters the highly competitive sport sedan segment with standard rear-wheel drive and the option of all-wheel drive on certain powertrains.

Fully redesigned for 2016, the second generation Jaguar XF continues to bring a unique blend of design, technology and refinement to the premium sedan segment. Positioned between the mid-size Jaguar XE and the full-size Jaguar XJ, the new bodywork on the XF mirrors the evolution of the Jaguar design language. It incorporates a sleek, coupe-like profile; long hood with a deep power bulge and short front and rear overhangs that allude to the vehicle’s sporting nature. With the help of the new aluminum-intensive architecture, the 2016 XF sheds 132lbs and 265lbs over the outgoing 2015 RWD and AWD models respectively, while still maintaining the level of refinement owners expect. Following a brand wide pricing realignment, the new XF includes more standard value than the outgoing 2015 model and is priced as much as nine percent less.

Receiving a mid-cycle refresh for the 2016 model year, Jaguar has reinforced the position of the Jaguar XJ as the brand’s flagship, full-size, all-aluminum luxury sedan. Launched in 2011, the Jaguar XJ becomes even more desirable with an updated interior and exterior, enhanced infotainment and entertainment systems, new available driver-assistance features and greater differentiation in the model line-up.

Building on the fundamentals of Jaguar DNA – lightweight construction, refined power, perfect proportions and outstanding design – the Jaguar F-TYPE receives new powertrain and driveline options for 2016. Operating on a torque-on-demand principle, the F-TYPE now features Instinctive All Wheel Drive®

(AWD)2 as standard on R models and as an option on S models. Responding to demand from driving enthusiasts and purists, 2016 F-TYPE rear-wheel drive models will also be available with a six-speed manual transmission.

Finally, later this month at the Frankfurt Motor Show, on September 15, Jaguar will debut its first performance crossover, the F-PACE. Offering a new level of performance, design and practicality for the Jaguar brand, the F-PACE will enter North American markets in 2016 as a 2017 model. Additional information about its performance and capability will be announced at the Frankfurt Motor Show.

 


2016 Jaguar XF

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2016 Jaguar XF

US Models and MSRP :
XF    3.0L Supercharged V6, 340hp     $51,900
XF    3.0L Supercharged V6, 380hp     $62,700

Featuring an all-new aluminum-intensive architecture, rear-wheel drive and all-wheel drive XF models shed 132lbs to 265lbs, respectively, compared to outgoing 2015 models. With the launch of the new XF, all current Jaguar models now feature lightweight aluminum-intensive construction.

Designed from the ground-up around a modular aluminum architecture, Jaguar has been able to increase the wheelbase of the new XF 2-inches to 116.5-inches while decreasing the overall length of the vehicle 0.3 of an inch to 195-inches. The longer wheelbase adds an additional 0.6 of an inch of rear legroom, 0.9 of an inch of rear knee room and up to 1.1-inches of rear headroom. Highlighting the additional space offered by the new car, the XF now features rear quarter windows which, combined with the standard sunroof, contribute to a greater feeling of openness and allow more natural light to flow in the vehicle for a clearer view out of the cabin.

Launching with the choice of two supercharged V6 engines, producing 340hp and 380hp, the XF will be offered in rear-wheel or all-wheel drive. Preserving the Jaguar dynamic DNA, AWD models feature Intelligent Driveline Dynamics which controls the amount of torque distributed to the front and rear axles of the vehicle at a completely variable rate for optimal traction and on-road performance4.

Inside, the XF will feature the all-new Jaguar InControl® Touch™ infotainment system based around an 8-inch capacitive touch-screen featuring the new Jaguar user interface. Customers can also option the equally new InControl Touch Pro™ infotainment system with a 10.2-inch touch-screen and optional 12.3-inch reconfigurable TFT instrument cluster. Both systems are fast, simple and intuitive to use and feature crisp and clear contemporary graphics5.

Other available technologies include full-LED headlights, laser Heads-Up Display, Autonomous Emergency Braking, Adaptive Cruise Control with Queue-Assist, Lane Keeping Assist, Intelligent Speed Limiter and Semi-Automated Parking6.

New for 2016 XF

  • Second generation XF features the Jaguar aluminum-intensive architecture contributing to a weight savings of 132lbs (RWD) to 265lbs (AWD) compared 2015 model
  • New standard Jaguar InControl Touch infotainment system with 8-inch touch-screen and new user interface
  • Optional InControl Touch Pro infotainment system with 10.2-inch touch-screen, available with 12.3-inch reconfigurable TFT instrument cluster
  • Launching in US with choice of 340hp or 380hp supercharged V6 powertrain, an 8-speed automatic transmission and either RWD or AWD capability
  • Offers a host of additional technology including full-LED headlights, Laser Heads-Up Display, Autonomous Emergency Braking, Adaptive Cruise Control with Queue-Assist, Lane Keeping Assist, Intelligent Speed Limiter and Semi-Automated Parking

2016MY Jaguar XF 35t: starting at $51,900

  • XF Value Proposition:
    • The second generation vehicle features an all-new entry priced 340-hp V6 model at just $51,900, which is $5,275 or 9% lower than the lowest priced 15MY V6 XF ($57,175).
    • At $51,900 for a V6 powered model, the XF 35t is priced directly in the middle of the range of its key competitors’ starting MSRPs.
    • An all new derivative, the 380-hp XF S model, with added equipment, starts at $62,700
    • Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50,000

 

 


2016 Jaguar XJ

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2016 Jaguar XJ
US Models and MSRP3:

Standard Wheelbase

XJ R-Sport                  3.0L Supercharged V6, 340hp    $74,400

XJ R-Sport AWD         3.0L Supercharged V6, 340hp    $77,900

XJ Supercharged        5.0L Supercharged V8, 470hp    $92,000

XJR                             5.0L Supercharged V8, 550hp    $118,000

Long Wheelbase

XJ Portfolio                  3.0L Supercharged V6, 340hp      $83,200

XJ Portfolio AWD          3.0L Supercharged V6, 340hp      $86,700

XJL Supercharged        5.0L Supercharged V8, 470hp      $95,000

XJR LWB                       5.0L Supercharged V8, 550hp      $121,000

Sporting a new, more progressive design, the exterior of the 2016 XJ receives full adaptive LED headlights with auto high beam functionality6 in a signature ‘double J’ daytime light design. The updated front fascia with a larger, more upright grille and new mesh pattern, subtly redesigned front bumper and newly sculpted chrome blades in the lower air intakes complete the new look and further distinguish the XJ as the flagship sedan within the Jaguar model line-up.

Creating greater differentiation between XJ models, 2016 standard wheelbase derivatives receive a more assertive and dynamic exterior treatment together with a new R-Sport designation, which further emphasizes the vehicle’s sporting character.

Alternately, underscoring the model’s reputation for luxury, long wheelbase XJL Portfolio and XJL Supercharged models feature newly appointed quilted seats finished with a diamond sewn pattern on the seat center and cushion. All 2016 XJ models feature standard front and rear heated and ventilated seats.

Inside, both standard and long wheelbase XJ models receive the new Jaguar InControl® Touch Pro™ Infotainment system featuring an enhanced multi-touch user interface with a clean, contemporary design, as well as a standard Meridian 825-Watt 17-speaker Surround Audio system. The full suite of Jaguar InControl® connected car features will be available on the new XJ, including Jaguar InControl® Remote & Protect™, Jaguar InControl® Apps™5 and InControl WiFi™, which provides in-car access to a 3G hotspot able to support up to eight devices simultaneously with internet access7.

Driver Assistance features are also enhanced for the 2016 model year XJ to include All Surface Progress Control (ASPC), which acts like low-speed cruise control operational between 2 and 19mph, Closing Vehicle Sensing, Reverse Traffic Detection, Traffic Sign Recognition, Adaptive Cruise Control with Queue Assist, Surround Camera, 360 Park Distance Control and Park Assist (RWD models only) 6.

New for 2016 XJ

  • Exterior design is refined through a subtle update of the front and rear fascias, redesigned ‘single J’ tail lights and new standard signature ‘double J’ full-LED headlamps
  • All-aluminum body construction contributes to reduced weight and exceptional performance
  • Standard wheelbase derivatives receive a more assertive and dynamic exterior treatment together with a new R-Sport designation, emphasizing the vehicle’s sporting character and design
  • XJL Portfolio and XJL Supercharged are distinguished with the introduction of quilted seating surfaces finished with a diamond sewn pattern on the seat center and cushion
  • New standard InControl Touch Pro™ infotainment system with 8-inch touch-screen
  • Expanded driver assistance systems

2016MY Jaguar XJ: starting at $74,400

  • XJ Value Proposition:
    • Versus previous model year, the 16MY XJ adds standard features valued at up to $7,000 with new standard features including ventilated front and rear seats, upgraded Meridian™ 825W sound system, full LED and Adaptive Headlights4 with auto high beams and the Jaguar InControl® Touch Pro™ system5.
    • With even further added standard features, such as quilted soft grain leather, massage front seats, and traffic sign recognition4, the entry XJL 3.0 Portfolio starts at $83,200 while a comparably equipped BMW 740 Li would cost $85,800; an advantage of $2,600.

 


2016 Jaguar F-TYPE

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2016 Jaguar F-TYPE 

US Models and MSRP3:

Coupe models:

F-TYPE Coupe Manual          3.0L Supercharged V6    $65,000

F-TYPE Coupe                       3.0L Supercharged V6    $66,300

F-TYPE S Coupe Manual        3.0L Supercharged V6    $77,300

F-TYPE S Coupe                     3.0L Supercharged V6    $78,800

F-TYPE S Coupe AWD             3.0L Supercharged V6    $84,800

F-TYPE R Coupe                      5.0L Supercharged V8    $103,600

Convertible models:

F-TYPE Convertible Manual         3.0L Supercharged V6    $68,100

F-TYPE Convertible                      3.0L Supercharged V6    $69,400

F-TYPE S Convertible Manual      3.0L Supercharged V6    $80,400

F-TYPE S Convertible                   3.0L Supercharged V6    $81,900

F-TYPE S Convertible AWD           3.0L Supercharged V6    $87,900

F-TYPE R Convertible                    5.0L Supercharged V8    $106,450

Since its introduction in 2014, the Jaguar F-TYPE range has expanded from three models to six in one model year. Jaguar is continuing this trend by doubling the number of F-TYPE variants to 12 in the 2016 model year.

Broadening the appeal of the F-TYPE, rear-wheel drive V6 models will now be available with a six-speed manual gearbox. The new transmission features a short-throw shifter, closely-spaced gear ratios and pedals perfectly placed for heel-and-toe shifting.

Jaguar Instinctive All Wheel Drive® with Intelligent Driveline Dynamics6 is now offered as an option on F-TYPE S Coupe and Convertible models and is standard on F-TYPE R Coupe and Convertible – all are equipped with an eight-speed automatic transmission. Operating on a torque-on-demand principle, the AWD system sends 100 percent of the engine’s torque to the rear wheels during normal driving conditions, and can send up to 50 percent of the torque to the front axle if the system determines that the rear wheels are approaching the limit of available grip.

For 2016 model year, the F-TYPE also features an increased level of standard equipment providing features customers expect from a premium sports car. The top-spec 770W Meridian™ surround sound audio system, SiriusXM® Satellite Radio & HD Radio™, Jaguar Smart Key Keyless entry – making the most of the unique deployable door handles of the F-TYPE – and 14-way fully power-adjustable seats, are all standard now. Coupe models also receive a panoramic glass roof as standard, which adds a tremendous amount of light to the cabin. The R Coupe models receive a power-assisted rear hatch as standard and S models are now equipped with Configurable Dynamic Mode6, a flat-bottomed racing-style steering wheel and the driver-selectable Switchable Active Exhaust as standard equipment.

New for 2016 F-TYPE

  • The F-TYPE V8S convertible is now replaced by the R model featuring the 550hp supercharged V8 engine found in the F-TYPE R coupe
  • Instinctive All Wheel Drive® (AWD)2 is now standard on all F-TYPE R coupe and convertible models and available on F-TYPE S automatic transmission models
  • Six-speed manual transmission option available on rear-wheel drive V6 models
  • Standard Electric Power Assisted Steering (EPAS) enables improved efficiency and precision6
  • Increased level of standard equipment versus 2015 model year
  • Features new Jaguar InControl® suite of telematics and smartphone connectivity5

2016MY Jaguar F-TYPE:

starting at $65,000 for the Coupe Manual and $68,100 for the Convertible Manual

  • F-TYPE Value Proposition:
  • Versus previous year, the 16MY F-TYPE adds standard features valued at up to $3,550 for F-TYPE and $11,850 for F-TYPE R models, including the top-spec 770W Meridian™ surround audio system, keyless entry and a panoramic roof on coupe models
  • F-TYPE Coupe vs. competitively equipped Porsche models
    • V6: Jaguar F-TYPE Coupe $73,295 vs. Cayman S at $84,865
    • V8: Jaguar F-TYPE R Coupe: $106,695 vs. Porsche 911 Carrera S at $131,060

 


2017 Jaguar XE

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2017 Jaguar XE 

US Models and MSRP3:

25t                    2.0L Turbocharged I-4, 240hp               $34,900

20d                   2.0L Turbocharged I-4, 180hp               $36,400

35t                    3.0L Supercharged V6, 340hp               $41,700

Launched globally in 2015, the Jaguar XE will arrive in North American showrooms spring 2016 as a 2017 model year. An all-new, aluminum-intensive sport sedan, the XE sits beside the XF and XJ to complete the brand’s modern sedan line-up. A true driver’s car, the XE redefines the concept of the sports sedan thanks to its advanced lightweight construction, streamlined styling, luxurious interior and outstanding ride and handling.

The XE model line-up will include four trim levels, XE, XE Premium, XE Prestige and XE R-Sport selectively available with four-cylinder and V6 powertrains. The fuel economy leader of the line-up will be the 20d, a new Jaguar Land Rover Ingenium 2.0L turbocharged diesel engine delivering 180hp and 318 lb-ft of torque, available in both rear- and all-wheel drive. Delivering excellent all-around performance thanks to ample low- and mid-range torque, 25t models feature a 2.0L turbocharged inline-four GTDI engine producing 240hp and 251 lb-ft of torque in a rear-wheel drive configuration. Topping the range, the XE 35t provides responsiveness and refinement using a 3.0L supercharged V6 engine which generates 340hp and 332 lb-ft of torque, available in both rear- and all-wheel drive.

Inside, the 2017 XE features an expressive interior design and full list of features Jaguar owners have come to expect. Featuring familiar Jaguar design details, such as the signature Riva Hoop from XJ, instrument pack and related steering wheel from F-TYPE, drivers will feel enveloped in the cockpit of the XE as if driving a sports car. The XE will feature the Jaguar InControl® Touch™ infotainment system as standard with a powerful Meridian™ surround stereo system.

Additional details will be available closer to the vehicle’s North American launch in spring of 2016.

New for 2017 XE

  • All-new sport sedan arrives in North American Jaguar showrooms spring 2016
  • Line-up to include a 2.0L turbocharged diesel under a 20d designation, a 2.0L turbocharged GTDI under the 25t designation and a 3.0L supercharged V6 under the 35t designation in a rear-wheel drive with the option of all-wheel drive available on 20d and 35t models
  • Features the new Jaguar InControl® Touch™ infotainment system based around an 8-inch capacitive touch-screen5

2017MY Jaguar XE 25t: starting at $34,900

  • XE Value Proposition:
    • Starting prices of $34,900 for the Jaguar XE 25t and $41,700 for the XE 35t gives it very competitive starting points and places it directly in the middle of the range of its respective key competitors’ starting MSRPs.
  • Jaguar XE 20d diesel – starting at $36,400

 


2017 Jaguar F-PACE

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2017 Jaguar F-PACE

Making its global debut at the 2015 Frankfurt Motor Show, the all-new Jaguar F-PACE is the first performance crossover to be featured in the Jaguar line-up. Available to North American customers as a 2017 model year, the F-PACE is also based on the Jaguar aluminum-intensive architecture, and focuses on bringing a new level of practicality to the new Jaguar line-up without sacrificing any of the brand’s key dynamic DNA. The F-PACE will be unveiled during the Jaguar press conference at 10:30AM, September 15 at the Frankfurt Motor Show. Additional details on standard features, performance and the North American start of sale will be available then.

1 Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.
2 This feature is not a substitute for safe and attentive driving, nor can it overcome all extreme circumstances. Please consult the owner’s manual or your local authorized Jaguar Retailer for more details.
3 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.
4 These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Jaguar Retailer for more details.

5 Do not use Jaguar InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.
6 These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Jaguar Retailer for more details.
7 The Wi-Fi hotspot is intended for passenger use only. InControl features may require an additional subscription with separate terms and conditions.

 

The all-new Jaguar F-PACE will go on sale in the U.S. beginning Spring 2016.

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JAGUAR PLANS TO TARGET THE HEART OF LUXURY MARKET WITH NEW PRODUCTS, PRICING STRATEGY AND INTRODUCTION OF ELITECARE

Jaguar Announces Plan to Target The Heart of Luxury Market With New Products, New Pricing Strategy and Introduction of Jaguar EliteCare Ownership Package

  • Jaguar updates and expands entire 2016MY & 2017MY product line-up featuring all-new or significantly updated vehicles and features
  • Jaguar triples U.S. market reach with addition of two new entry-level 17MY luxury vehicles: the XE compact luxury sedan and the F-PACE performance SUV
  • All new aluminum-intensive Jaguar XF model joins significantly updated Jaguar XJ and F-TYPE lines for 2016 model year
  • New Jaguar pricing strategy focuses brand at the heart of the luxury market, including 17MY Jaguar XE 25t available starting at $34,900
  • Starting with the 16MY line-up, every Jaguar will come standard with Jaguar EliteCare coverage, an ownership package offering the best-in-class limited warranty and longest complimentary scheduled maintenance package of any luxury brand in the market, with five-years or 60,000 mile coverage, whichever comes first2
  • New marketing campaigns for XF, XJ and Jaguar EliteCare tell story of the brand transformation
  • “The Art of Performance Tour” invites consumers in seven cities to test drive the all-new Jaguar XE and see the new Jaguar F-PACE up to six months before their respective on-sale dates
  • Jaguar F-PACE will be revealed at the Frankfurt Motor show September 2015; makes its first U.S. auto show appearance at the LA Auto Show November 2015

(MAHWAH, NJ) – September 3, 2015 – Jaguar North America announced today a significant new approach in the U.S. market with new pricing and customer care strategies aimed at transforming the brand’s presence as its line-up shifts from three to five models and potential customer reach triples.

“The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded line-up, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. “Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model line-up to a more competitive five-product portfolio driven by performance and design. The next six months will see an influx of new products as a result of a deep investment in vehicle development, quality and manufacturing that has fully modernized the brand.”

At the heart of today’s modern Jaguar brand is the transformation of its line-up into a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles, combining beautiful designs with new driving dynamics, technology and features. The new family of Jaguar vehicles – the second generation XF, the flagship XJ, the F-TYPE sports car, the XE compact luxury sedan and the F-PACE compact luxury SUV — focuses on the core of the luxury market reaching a far wider range of potential customers than ever before.

Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. The new pricing strategy is exemplified by the all-new 2016 Jaguar XF 35t model which gives customers a V6 powered option starting at a MSRP of $51,900, which is $5,275 or 9 percent lower than the previous generation XF model’s lowest priced V6 model at $57,175. Both the 2016 Jaguar XJ and 2016 F-TYPE improving value, up to $7,000 and $11,850 respectively, with increased standard equipment alongside updated features and design elements.

Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan and the 2017 Jaguar F-PACE compact luxury SUV. The 17MY Jaguar XE 25t will be available with an MSRP starting at $34,900, placing it at the heart of the compact luxury sedan market giving it a very strong position versus key competitors. The Jaguar F-PACE will debut at the Frankfurt Motor Show on Sept. 14, at which time its highly competitive pricing will be announced. By adding the XE and the F-PACE in the compact luxury sedan and compact SUV segments, Jaguar will be relevant to a far wider range of potential millennial luxury customers3.

Building on the growth opportunity of new products and more competitive pricing, starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2.

To support the transformational product, pricing and customer care plan, Jaguar will launch three new marketing campaigns and a consumer test drive experience, all geared to bring the new products and Jaguar EliteCare coverage to market in a meaningful and engaging way.

“Starting this year we will be reaching a far larger target audience that includes a significant number of affluent millennial customers,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America. “Our brand research indicates this audience is already receptive to the brand, and the Jaguar EliteCare coverage will give them even greater confidence that a Jaguar is a smart buy.”

JAGUAR ELITECARE
Starting with the 16MY line-up, and going forward, every vehicle will come standard with Jaguar EliteCare, a Best- in-Class coverage package that includes Five Years/60,000 Miles of Limited Warranty, and Complimentary Scheduled Maintenance, as well as a suite of connectivity services and roadside assistance2.
“Jaguar EliteCare provides confidence and value, giving customers a rational ‘permission slip’ to indulge themselves with a car that resonates on a deeply emotional level,” said Eberhardt. “All new Jaguar models will be defined by both their design and performance, and now, a highly attractive ownership value proposition. This new best-in-class coverage will bolster the transformation of Jaguar, while accelerating its growth among current and new customers.”

Jaguar EliteCare coverage offers2:

  • 5-Year/60,000 Mile New Vehicle Limited Warranty (best in class)
  • 5-Year/60,000 Mile Complimentary Scheduled Maintenance (longest in class)
  • 5-Year/60,000 Mile 24/7 Roadside Assistance
  • 5-Year/Unlimited Mile Jaguar InControl® Remote & Protect™

MARKETING

Jaguar will launch two new product campaigns this fall for the XF and XJ, with Jaguar EliteCare being a key supporting message across each. Jaguar EliteCare will also be featured in a below the line campaign that targets customers as they are in the shopping process.

The XF campaign, Not Business as Usual, will feature a global television spot. The XJ campaign, Rare and Meant to Be, will be available online and highlights the vehicle’s new enhanced interior. Jaguar EliteCare will be amplified further with an online video featuring the full Jaguar model line-up, including the F-TYPE, XJ, XF, XE and the F-PACE, and showcasing the performance and design that underscore all Jaguar models. The video debuts on JaguarUSA.com on Sept.14, timed to the reveal of the F-PACE.

Print, digital, social and CRM will be supporting assets across the new campaigns. Print executions for the XF and XJ campaigns featuring Jaguar EliteCare messaging will begin appearing in October. Digital banners featuring the rest of the Jaguar line-up will follow in October and November.

“THE ART OF PERFORMANCE” JAGUAR XE TEST DRIVE TOUR

To introduce the Jaguar XE compact luxury sedan to the growing millennial consumer demographic who desire performance and seduction in their luxury vehicles, Jaguar will launch “The Art of Performance Tour: Lights. Camera. Drive!” This seven-city cross-country tour, kicking off in Los Angeles in November, invites consumers to see the full 2016/2017 Jaguar line-up, including the Jaguar F-PACE, and be among the first to drive the Jaguar XE starting six months before it goes on sale. The drive experience will have a cinematic feel that celebrates Jaguar’s long standing relationship with movies. The drive of the all-new Jaguar XE will provide consumers with the opportunity to star in their own filmed action sequence as they experience high performance driving on a closed course and on-road handling through a street drive. Their personal film will then be sharable through their social media pages. Consumers can sign up to receive more information about The Art of Performance by visiting JaguarUSA.com/RSVP.

1 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar Retailer for details.

2 Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

3 Source: MM-Eye Brand Health Research UK May/Jun 2015

4 These features are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these features will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Jaguar Retailer for more details.

5 Do not use Jaguar InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.

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