RAM 1500 OFFERS TWO NEW BUZZ MODELS IN SPORT TRIM

March 12, 2015 , Auburn Hills, Mich. – The Ram Truck brand announced today that it will add two new Ram 1500 buzz models in Sport trim — the Ram 1500 Ignition Orange Sport and the Ram 1500 Black Sport.

“With a standard HEMI® V-8, the Sport model offers unique features for the customer who likes aggressive styling and great performance but still needs a truck,” said Bob Hegbloom – President and CEO, Ram Truck Brand. “Adding limited edition Ignition Orange and Black Sport models will give our buyers a custom appearance on an already eye-catching truck with all the capability our customers expect.”

The limited-edition trucks are available in Crew Cab 4×2 and 4×4. Among the standard features in the Sport trim, both trucks include a 395 horsepower HEMI V-8, 8-speed TorqueFlite transmission, 3.92 gear set, dual exhaust, vented sport hood and 20-inch wheels.

Interior treatments for the Ignition Orange Sport include body color accent stitching through the cabin, Sport embroidery on the seat backs, accent color Ram’s head on the headrests and colored accent sport mesh on the seat inserts. Black Sport interior is as you expect, nearly all black with leather and Light Black chrome accents. Both trucks include the 8.4AN Uconnect system with navigation and standard rear view camera system.

Orders open this week for the two new buzz models and production starts in April. Pricing for the Ram 1500 Ignition Orange package and the Ram 1500 Black Sport package is $1,595. Starting price of a Ram 1500 Sport Crew Cab 4×2 is $41,020 not including $1,195 destination.

About Ram 1500
The most recognizable pickup on the road — delivers best-in-class fuel economy with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: TorqueFlite 8-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. The Ram 1500 delivers an outstanding combination of best-in-class fuel efficiency, unsurpassed torque and a surplus of towing capability.

The EcoDiesel-powered Ram 1500 earned a 29 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:

• Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500
• Best-in-class towing capability – 30,000 pounds with Ram 3500
• Best-in-class payload – 7,390 pounds with Ram 3500
• Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.