SUBARU REPORTS BEST-EVER SALES MONTH

  • All-time monthly sales record of 50,246
  • Best Legacy, Forester and XV Crosstrek month ever
  • Best Outback August ever
  • Sixth consecutive month that Subaru brand sales exceed 40,000 sales
  • 33rd consecutive month of year-over-year growth

Cherry Hill, N.J. –  Subaru of America, Inc. today reported 50,246 vehicle sales for August 2014, a 22 percent increase over August 2013 sales of 41,061. August marks the best-ever sales month in company history, breaking the previous record set in July 2014 (45,714).

Year-to-date Subaru sales totaled 333,968 – a 19 percent increase over the same period in 2013. Marking the company’s consistent growth, August 2014 is the 33rd consecutive month that Subaru has seen year-over-year growth.

Following their first full month on sale, the all-new Subaru Legacy and Outback each set sales records for the month. Outback had its best August ever while Legacy posted its best month since August 1995. Additionally, August 2014 saw the best month ever for the Subaru Forester and XV Crosstrek.

Carline
Aug-14
Aug-13
% Chg
Aug-14
Aug-13
% Chg
MTD
MTD
MTD
YTD
YTD
YTD
Forester
16432
13163
24.83%
105356
73752
42.85%
Impreza
5938
6784
-12.47%
42405
41951
1.08%
WRX/STI
1474
1235
19.35%
16714
12259
36.34%
Legacy
5987
3954
51.42%
28520
30504
-6.50%
Outback
11428
10163
12.45%
85951
81930
4.91%
BRZ
720
868
-17.05%
5739
5642
1.72%
XV Crosstrek**
8244
4757
73.30%
48612
34483
40.97%
TOTAL*
50246
41061
22.37%
333968
281652
18.57%
* Includes 23 Tribeca sales for the month and 671 YTD. ** Includes Hybrid sales of 747.


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