AUDI ACHIEVES BEST MONTH EVER IN HISTORY OF U.S. SALES

  • August stands as the 44th consecutive month of record U.S. sales
  • Sales for the most recent month rose 22.1% to 17,101 vehicles
  • Best month of sales for Audi Certified pre-owned vehicles

HERNDON, Va., September 3, 2014 – Audi achieved the best month ever in AoA sales history in August 2014. This month’s record sales increased to 22.1% to 17,101 vehicles, a total that stands as the 44th consecutive month of record monthly U.S. sales for the brand. Audi U.S. sales year-to-date have increased 14.5% to 116,066 vehicles.

Audi has maintained steady momentum throughout 2014, with the best-ever August result. The previous August record was set in 2013 with sales of 14,005 vehicles.

“Audi dealers nationwide are selling new models as quickly as they are delivered to showrooms – resulting in the best month ever in AoA history,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “By accelerating 2015 model introductions we are able to keep pace with this momentum to carry it through the end of 2014 and beyond.”

Audi August sales also improved throughout the lineup when compared to year-earlier results. The A3, A4, allroad, A5, and Q7 all posted sales gains.

August results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 crossover posting a 25.8% gain on 1,859 units sold for the month. Year-to-date sales for the Audi Q5 increased 6.1%, while YTD sales for the Audi Q7 increased 25.1%.

After its April U.S. sales debut, the 2015 Audi A3 models have maintained a strong and consistent sales pace. August 2014 brought 2,430 A3 sales to solidify the model’s standing among the top three of the brand’s best sellers.

August is the 13th consecutive month and all-time record sales for Audi Certified pre-owned. This month marked an increase of 29.6% and a total of 4,733 CPO vehicles sold; CPO sales year-to-date increased 17.6%.

Highlights:

  • The all-new 2015 Audi A3 models officially went on sale this spring, with 12,329 cars sold since launch.
  • Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 11% year-to-date, representing 31.7% of total Audi sales year-to-date and 26% of the Audi year-to-date sales gain.
  • Sales mix for Audi S performance variants finished the month at 13.9% for the S4 sedan; 27.6% for the S5/ RS 5; 5.3% for the S6; 22.9% for the S7 / RS 7; 15.8% for the S8; 45.3% for the TTS and TTS Roadster, and 6.5% for the SQ5 crossover.
  • Sales of the Audi Q5 YTD sales grew 6.1% compared to previous period.
  • Sales of the Audi Q7 increased 25.8% compared to August 2013; YTD sales grew 25.1% compared to previous period.
  • August sales mix for Audi TDI models: Audi A3 TDI at 0.9%; Audi A6 TDI at 11.3%; Audi A7 TDI at 12%; A8 TDI at 11.5%; Audi Q5 TDI at 13.5%, Audi Q7 TDI at 18.6%, with an overall mix of 11.2% on 1,224 total TDI sales for August.
  • Audi Certified pre-owned sales increased 29.6% to 4,733 vehicles in August; YTD CPO sales rose 17.6% to 30,676 vehicles sold.
  • Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.
AUDI US SNAPSHOT –YTD–
Model Line July ’14 Actual July ’13 Actual Yr/Yr % change July ’14 YTD Actual July ’13  YTD Actual Yr/Yr % Change
A3 2,430 23 10465.2% 12,329 849 1353.2%
A4 3,233 2,804 15.3% 23,349 23,635 -1.2%
A5 1,813 1,757 3.2% 11,961 12,977 -7.8%
A6 1,927 2,110 -8.7% 15,657 14,110 11.0%
A7 682 719 -5.1% 5,798 5,404 7.3%
A8 436 539 -19.1% 3,573 4,090 -12.6%
Allroad 585 456 28.3% 2,961 3,665 -19.2%
Audi Q5 3,757 3,845 -2.3% 26,874 25,331 6.1%
Audi Q7 1,859 1,478 25.8% 11,740 9,386 25.1%
Q3 243 0 0.0% 243 0 0.0%
R8 50 76 -34.2% 525 547 -4.0%
TT 86 198 -56.6% 1,056 1,352 -21.9%
Total Audi Sales 17,101 14,005 22.1% 116,066 101,346 14.5%
Total CPO Sales 4.733 3.651 29.6% 30.676 26.088 17.6%

NOTES:
– 2013 A4 includes A4 sedan and S4 sedan, but does not include Audi allroad.
– 2013 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet models.
– 2013 A6 includes Audi A6 sedan and S6 sedan.
– 2013 A7 includes A7 sedan, S7 and RS 7 sedan.
– 2013 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
– TT includes Audi TT, TTS, TT RS coupe; TT and TTS roadster models.
– R8 includes Audi R8 coupe and R8 Spyder models.



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