SUBARU REPORTS JULY 2014 AS BEST-EVER SALES MONTH

  • All-time monthly sales record of 45,714
  • 1.1 Million Forester sales to date and best Forester month ever
  • Best July ever for Outback, Legacy sedan and BRZ
  • 100,000th XV Crosstrek sold to date and best XV Crosstrek month ever
  • 12 straight months of 10,000+ Forester sales
  • Fifth consecutive month that Subaru brand sales exceed 40,000 sales
  • 32nd consecutive month of year-over-year growth

Cherry Hill, N.J. –  Subaru of America, Inc. today reported 45,714 vehicle sales for July 2014, a 27 percent increase over July 2013 sales of 35,994. July marks the best-ever sales month in company history, breaking the previous record set in March 2014 (44,479).

Year-to-date Subaru sales totaled 283,722 – an 18 percent increase over the same period in 2013. The company has now seen 32 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record.

The Forester and XV Crosstrek model lines both contributed significantly to the company’s strong July result while posting best-ever monthly sales records. The Outback, Legacy and BRZ model lines were also notably strong. Subaru expects the sales momentum to continue now that the all-new 2015 Outback and Legacy models have begun arriving at retailers.

Carline
Jul-14
Jul-13
% Chg
Jul-14
Jul-13
% Chg
MTD
MTD
MTD
YTD
YTD
YTD
Forester
14524
9841
47.59%
88924
60589
46.77%
Impreza
5368
5614
-4.38%
36467
35167
3.70%
WRX/STI
2005
1471
36.30%
15240
11024
38.24%
Legacy
4679
3142
48.92%
22533
26550
-15.13%
Outback
11768
10456
12.55%
74523
71767
3.84%
BRZ
724
706
2.55%
5019
4774
5.13%
XV Crosstrek**
6603
4636
42.43%
40368
29726
35.80%
TOTAL*
45,714
35,994
27.00%
283,722
240,591
17.93%
* Includes 43 Tribeca sales for the month and 648 YTD. ** includes Hybrid sales of 746.

“July delivered a spectacular record result,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Our retailers did an amazing job selling more cars than they had on the ground at the start of the month.”

“With the all-new Legacy and Outback models arriving at retailers and most of the model year change over complete, we can expect a very positive end to the year.” said Jeffrey A. Walters, senior vice president of sales.



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